Brandwave

Parthian Climbing vs The Castle Climbing Centre:Which is more popular?

In September 2026, The Castle Climbing Centre had more branded searches than Parthian Climbing among climbing centres in the United Kingdom. The Castle Climbing Centre had about 49,500 branded searches, while Parthian Climbing had 12,100. The Castle Climbing Centre made up 46.2% of all climbing centre searches we track, and Parthian Climbing accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about climbing centres, neither Parthian Climbing nor The Castle Climbing Centre appeared in any of the three answers.

Among climbing centres in the United Kingdom in September 2026

Who do people search for more?

The Castle Climbing Centre, about 4 searches for every 1 for Parthian Climbing

The Castle Climbing Centre 49.5K searchesParthian Climbing 12.1K searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Parthian Climbing in 0 of 3The Castle Climbing Centre in 0 of 3

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Top climbing centres in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Parthian Climbing nor The Castle Climbing Centre showed up in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about climbing centres

3 answers

  • Asked ChatGPT

    “What's the best climbing centre chain in the UK?”

    1. 1The Depot Climbing
    2. 2The Climbing Hangar
    3. 3The Climbing Academy
    4. 4Awesome Walls

  • Asked ChatGPT

    “Which bouldering gym is best for beginners?”

    1. Asked ChatGPT

      “Where's a good climbing wall near me?”

      1. 1Rock Over Climbing

    2. Searched Google, AI Overview

      “bouldering near me”

      Google showed no AI Overview for this search.

    3. Searched Google, AI Overview

      “climbing wall near me”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

    Is Parthian Climbing or The Castle Climbing Centre more popular in search?

    This chart shows how often people search Google for Parthian Climbing and The Castle Climbing Centre by name. Each line represents a brand's share of searches for all eight climbing centres we track, month by month, from searches in United Kingdom.

    Parthian Climbing and The Castle Climbing Centre among climbing centres in the United Kingdom, by month

    Share of searches by month for The Castle Climbing Centre, Parthian Climbing. The figures are in the table below the chart.

    View monthly share of searches table
    MonthThe Castle Climbing CentreMile End Climbing WallParthian ClimbingRock Over ClimbingThe Climbing HangarThe Depot ClimbingAwesome WallsThe Climbing Academy
    Oct 202534.9%12.8%15.6%10.4%19.1%3.8%2.5%0.86%
    Nov 202537.3%11.1%16.7%11.1%16.7%4.1%2.2%0.81%
    Dec 202536.3%13.3%16.2%10.9%16.2%4%2.1%0.97%
    Jan 202637.3%13.6%13.6%11.1%16.7%4.1%2.7%0.92%
    Feb 202637.3%13.6%13.6%11.1%16.7%4.1%2.7%0.92%
    Mar 202640%14.6%12%12%14.6%3.6%2.4%0.87%
    Apr 202643.3%15.8%10.6%10.6%12.9%3.8%2%0.94%
    May 202643.4%15.9%13%10.6%10.6%3.9%1.7%0.94%
    Jun 202646.3%13.8%11.3%11.3%11.3%3.3%1.8%0.82%
    Jul 202646.9%14%11.5%11.5%9.4%4.2%1.9%0.83%
    Aug 202648.3%14.4%11.8%9.7%9.7%3.5%1.9%0.86%
    Sep 202646.2%13.8%11.3%11.3%11.3%3.4%1.8%0.93%

    How has the Parthian Climbing and The Castle Climbing Centre comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United Kingdom climbing centres in September 2026?

    2 changes

    1. In September 2026, The Castle Climbing Centre lost share of searches among climbing centres in the United Kingdom, from 48.3% to 46.2%.

    2. Estimated monthly branded searches for Parthian Climbing in the United Kingdom fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Parthian Climbing’s and The Castle Climbing Centre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Parthian Climbing

    1 branded search term

    • parthian climbing

    The Castle Climbing Centre

    1 branded search term

    • the castle climbing centre

    How the Brand Demand Index is measured

    Other head-to-heads among climbing centres

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