Dacia vs Mitsubishi:Which is more popular?
In September 2026, Mitsubishi had more branded searches than Dacia among car brands in the United Kingdom. Mitsubishi had about 176,000 branded searches, while Dacia had 135,000. Mitsubishi made up 1.3% of all car brand searches we track, and Dacia accounted for 0.98%. When we asked ChatGPT and Google AI Overviews about car brands, Dacia and Mitsubishi each appeared in one of the five answers. Dacia and Mitsubishi were each mentioned first in one of the two answers that named either.
Who do people search for more?
Mitsubishi, about 30% more searches than Dacia
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top car brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dacia was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mitsubishi was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dacia and Mitsubishi were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Toyota3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Volkswagen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ford1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BYD1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Porsche1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BMW1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Mitsubishi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dacia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car brands
5 answers
Asked ChatGPT
“Which car should I buy in the UK?”
Asked ChatGPT
“What are the most reliable car brands?”
Asked ChatGPT
“What is the best family car to buy in the UK?”
Searched Google, AI Overview
“car brands”
Searched Google, AI Overview
“new cars”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Dacia or Mitsubishi more popular in search?
This chart shows how often people search Google for Dacia and Mitsubishi by name. Each line represents a brand's share of searches for all 55 car brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Mitsubishi, Dacia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota | Volkswagen | Ford | BYD | Porsche | Tesla | Kia | BMW | Peugeot | Hyundai | Mercedes-Benz | Land Rover | Nissan | Skoda | Cupra | Mitsubishi | Dacia |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 5.7% | 4.7% | 5.3% | 3% | 3.7% | 3.5% | 3.7% | 3.5% | 3.6% | 3.4% | 3.4% | 3.1% | 3.2% | 2.8% | 2.4% | 1.4% | 1.2% |
| Nov 2025 | 5.9% | 4.7% | 5.3% | 2.8% | 3.9% | 3.3% | 3.5% | 3.9% | 3.3% | 3.1% | 3.7% | 3.1% | 3.4% | 2.9% | 2.3% | 1.5% | 1.2% |
| Dec 2025 | 6.1% | 4.7% | 4.7% | 2.5% | 4.4% | 3.4% | 3.5% | 3.5% | 3.2% | 3.4% | 3.7% | 3.3% | 3.3% | 2.8% | 2% | 1.4% | 1.2% |
| Jan 2026 | 5.8% | 4.8% | 5% | 3.3% | 3.4% | 3.2% | 3.8% | 3.8% | 3.4% | 3.8% | 3.4% | 3.1% | 3.2% | 3.5% | 2.2% | 1.3% | 1.5% |
| Feb 2026 | 5.8% | 5% | 5.1% | 2.7% | 3.6% | 3% | 4% | 3.5% | 3.8% | 3.6% | 3.2% | 2.8% | 3.3% | 3.3% | 2.3% | 1.4% | 1.3% |
| Mar 2026 | 5.8% | 4.9% | 4.9% | 3% | 3.9% | 3.3% | 3.9% | 3.9% | 3.6% | 3.4% | 3.5% | 2.8% | 3.1% | 3.1% | 2.3% | 1.4% | 1.2% |
| Apr 2026 | 5.4% | 4.7% | 4.6% | 3.7% | 4.1% | 4.5% | 4% | 3.4% | 3.6% | 3.3% | 3.1% | 3% | 3.2% | 2.8% | 2.4% | 1.4% | 1.1% |
| May 2026 | 5.6% | 4.8% | 4.7% | 3.7% | 4% | 3.5% | 3.7% | 3.4% | 3.5% | 3.4% | 3.3% | 2.7% | 3.1% | 3% | 2.4% | 1.7% | 1.2% |
| Jun 2026 | 5.6% | 4.4% | 4.8% | 3.4% | 4.1% | 3.6% | 3.8% | 3.5% | 3.6% | 3.7% | 3.4% | 2.9% | 3.2% | 2.8% | 2.3% | 1.4% | 1.1% |
| Jul 2026 | 5.9% | 5% | 4.7% | 3.3% | 3.9% | 3.4% | 3.9% | 3.6% | 3.8% | 3.8% | 3.1% | 3.1% | 3.4% | 2.9% | 2.4% | 1.3% | 1% |
| Aug 2026 | 5.9% | 4.7% | 4.6% | 3.7% | 4% | 3.6% | 3.9% | 3.4% | 3.5% | 3.5% | 3.3% | 3% | 3% | 3% | 2.3% | 1.3% | 1.2% |
| Sep 2026 | 5.8% | 4.8% | 4.6% | 4% | 3.8% | 3.7% | 3.6% | 3.5% | 3.5% | 3.5% | 3.4% | 3.2% | 3.2% | 3.1% | 2.4% | 1.3% | 0.98% |
How has the Dacia and Mitsubishi comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Dacia took it in January 2026, Mitsubishi took it in February 2026.
- Across the 12 months ending September 2026, Dacia’s share of searches among car brands in the United Kingdom moved from 1.2% to 0.98%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Mitsubishi’s share of searches among car brands in the United Kingdom moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 204K to 176K.
How did search popularity change for United Kingdom car brands in September 2026?
2 changes
In September 2026, Dacia fell from 33rd to 37th among car brands in the United Kingdom.
In September 2026, Mitsubishi fell from 28th to 32nd among car brands in the United Kingdom.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Dacia’s and Mitsubishi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dacia
4 branded search terms
- dacia
- dacia duster
- dacia jogger
- dacia sandero
Mitsubishi
10 branded search terms
- mitsubishi
- mitsubishi asx
- mitsubishi cars
- mitsubishi delica
- mitsubishi eclipse cross
- mitsubishi lancer
- mitsubishi outlander
- mitsubishi pajero
- mitsubishi triton
- outlander
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