Cupra vs Mercedes-Benz:Which is more popular?
In September 2026, Mercedes-Benz had more branded searches than Cupra among car brands in the United Kingdom. Mercedes-Benz had about 472,000 branded searches, while Cupra had 324,000. Mercedes-Benz made up 3.4% of all car brand searches we track, and Cupra accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about car brands, Mercedes-Benz appeared in one of the five answers and Cupra in none.
Who do people search for more?
Mercedes-Benz, about 45% more searches than Cupra
Who does AI mention more?
Mercedes-Benz, mentioned in 1 of 5 answers, Cupra in 0
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Top car brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mercedes-Benz was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Cupra did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Toyota3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Volkswagen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ford1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BYD1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Porsche1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BMW1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Mercedes-Benz1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cupra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car brands
5 answers
Asked ChatGPT
“Which car should I buy in the UK?”
Asked ChatGPT
“What are the most reliable car brands?”
Asked ChatGPT
“What is the best family car to buy in the UK?”
Searched Google, AI Overview
“car brands”
Searched Google, AI Overview
“new cars”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Cupra or Mercedes-Benz more popular in search?
This chart shows how often people search Google for Cupra and Mercedes-Benz by name. Each line represents a brand's share of searches for all 55 car brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Mercedes-Benz, Cupra. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota | Volkswagen | Ford | BYD | Porsche | Tesla | Kia | BMW | Peugeot | Hyundai | Mercedes-Benz | Land Rover | Nissan | Skoda | Cupra |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 5.7% | 4.7% | 5.3% | 3% | 3.7% | 3.5% | 3.7% | 3.5% | 3.6% | 3.4% | 3.4% | 3.1% | 3.2% | 2.8% | 2.4% |
| Nov 2025 | 5.9% | 4.7% | 5.3% | 2.8% | 3.9% | 3.3% | 3.5% | 3.9% | 3.3% | 3.1% | 3.7% | 3.1% | 3.4% | 2.9% | 2.3% |
| Dec 2025 | 6.1% | 4.7% | 4.7% | 2.5% | 4.4% | 3.4% | 3.5% | 3.5% | 3.2% | 3.4% | 3.7% | 3.3% | 3.3% | 2.8% | 2% |
| Jan 2026 | 5.8% | 4.8% | 5% | 3.3% | 3.4% | 3.2% | 3.8% | 3.8% | 3.4% | 3.8% | 3.4% | 3.1% | 3.2% | 3.5% | 2.2% |
| Feb 2026 | 5.8% | 5% | 5.1% | 2.7% | 3.6% | 3% | 4% | 3.5% | 3.8% | 3.6% | 3.2% | 2.8% | 3.3% | 3.3% | 2.3% |
| Mar 2026 | 5.8% | 4.9% | 4.9% | 3% | 3.9% | 3.3% | 3.9% | 3.9% | 3.6% | 3.4% | 3.5% | 2.8% | 3.1% | 3.1% | 2.3% |
| Apr 2026 | 5.4% | 4.7% | 4.6% | 3.7% | 4.1% | 4.5% | 4% | 3.4% | 3.6% | 3.3% | 3.1% | 3% | 3.2% | 2.8% | 2.4% |
| May 2026 | 5.6% | 4.8% | 4.7% | 3.7% | 4% | 3.5% | 3.7% | 3.4% | 3.5% | 3.4% | 3.3% | 2.7% | 3.1% | 3% | 2.4% |
| Jun 2026 | 5.6% | 4.4% | 4.8% | 3.4% | 4.1% | 3.6% | 3.8% | 3.5% | 3.6% | 3.7% | 3.4% | 2.9% | 3.2% | 2.8% | 2.3% |
| Jul 2026 | 5.9% | 5% | 4.7% | 3.3% | 3.9% | 3.4% | 3.9% | 3.6% | 3.8% | 3.8% | 3.1% | 3.1% | 3.4% | 2.9% | 2.4% |
| Aug 2026 | 5.9% | 4.7% | 4.6% | 3.7% | 4% | 3.6% | 3.9% | 3.4% | 3.5% | 3.5% | 3.3% | 3% | 3% | 3% | 2.3% |
| Sep 2026 | 5.8% | 4.8% | 4.6% | 4% | 3.8% | 3.7% | 3.6% | 3.5% | 3.5% | 3.5% | 3.4% | 3.2% | 3.2% | 3.1% | 2.4% |
How has the Cupra and Mercedes-Benz comparison changed over the last 12 months?
3 findings
- Mercedes-Benz was ahead of Cupra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cupra’s share of searches among car brands in the United Kingdom held steady at 2.4%, and its estimated monthly branded searches moved from 335K to 324K.
- Across the 12 months ending September 2026, Mercedes-Benz’s share of searches among car brands in the United Kingdom held steady at 3.4%, and its estimated monthly branded searches moved from 476K to 472K.
How did search popularity change for United Kingdom car brands in September 2026?
1 change
In September 2026, Cupra rose from 17th to 15th among car brands in the United Kingdom.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Cupra’s and Mercedes-Benz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cupra
7 branded search terms
- cupra
- cupra born
- cupra cars
- cupra formentor
- cupra leon
- cupra tavascan
- cupra terramar
Mercedes-Benz
9 branded search terms
- mercedes
- mercedes-benz
- mercedes-benz amg
- mercedes-benz c class
- mercedes-benz cars
- mercedes-benz e class
- mercedes-benz eqs
- mercedes-benz g class
- mercedes-benz gle
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