Cubitts vs SmartBuyGlasses:Which is more popular?
In September 2026, Cubitts had more branded searches than SmartBuyGlasses among opticians in the United Kingdom. Cubitts had about 18,100 branded searches, while SmartBuyGlasses had 2,900. Cubitts made up 1.1% of all optician searches we track, and SmartBuyGlasses accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about opticians, Cubitts appeared in two of the four answers and SmartBuyGlasses in none.
Who do people search for more?
Cubitts, about 6 searches for every 1 for SmartBuyGlasses
Who does AI mention more?
Cubitts, mentioned in 2 of 4 answers, SmartBuyGlasses in 0
Who does AI recommend more?
Cubitts, the only one of the two named
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Top opticians in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Cubitts was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. SmartBuyGlasses did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Specsavers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Glasses Direct3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
SelectSpecs3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Vision Express2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Boots2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Cubitts2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ace & Tate1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Optical Express0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bloobloom0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
SmartBuyGlasses0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about opticians
4 answers
Asked ChatGPT
“Where should I buy glasses in the UK?”
Asked ChatGPT
“What are the best opticians in the UK?”
Asked ChatGPT
“What's the best place to buy prescription glasses online in the UK?”
Searched Google, AI Overview
“opticians”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“glasses online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Cubitts or SmartBuyGlasses more popular in search?
This chart shows how often people search Google for Cubitts and SmartBuyGlasses by name. Each line represents a brand's share of searches for all 11 optician brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Cubitts, SmartBuyGlasses. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specsavers | Vision Express | Boots | Glasses Direct | SelectSpecs | Ace & Tate | Cubitts | Optical Express | Bloobloom | Spex4Less | SmartBuyGlasses |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 15.5% | 15.5% | 8.5% | 3.1% | 1.5% | 1.4% | 1.4% | 0.62% | 0.34% | 0.23% |
| Nov 2025 | 52% | 15.6% | 15.5% | 8.5% | 3.1% | 1.3% | 1.4% | 1.4% | 0.62% | 0.34% | 0.23% |
| Dec 2025 | 51.8% | 15.5% | 15.5% | 8.5% | 3.1% | 1.5% | 1.4% | 1.4% | 0.76% | 0.28% | 0.22% |
| Jan 2026 | 52.4% | 15.8% | 15.8% | 8.6% | 2.6% | 1.3% | 1.2% | 1.2% | 0.63% | 0.35% | 0.19% |
| Feb 2026 | 49.5% | 18.2% | 14.8% | 9.9% | 2.4% | 1.2% | 1.3% | 1.3% | 0.73% | 0.32% | 0.22% |
| Mar 2026 | 53.9% | 16.3% | 13.3% | 8.9% | 2.7% | 1.4% | 1.2% | 1.2% | 0.65% | 0.36% | 0.24% |
| Apr 2026 | 49.2% | 18% | 14.7% | 9.9% | 2.4% | 1.5% | 1.6% | 1.3% | 0.72% | 0.32% | 0.26% |
| May 2026 | 49.5% | 18.1% | 14.8% | 9.9% | 2.4% | 1.2% | 1.3% | 1.3% | 0.73% | 0.32% | 0.26% |
| Jun 2026 | 51.4% | 15.4% | 15.4% | 10.3% | 2.5% | 1.3% | 1.4% | 1.1% | 0.62% | 0.28% | 0.23% |
| Jul 2026 | 50.4% | 15.1% | 15.1% | 10.1% | 4.5% | 1.3% | 1.4% | 1.1% | 0.61% | 0.33% | 0.22% |
| Aug 2026 | 48% | 17.6% | 17.6% | 9.6% | 2.4% | 1.2% | 1.3% | 1.1% | 0.71% | 0.32% | 0.21% |
| Sep 2026 | 51.3% | 15.4% | 15.3% | 10.3% | 3.1% | 1.3% | 1.1% | 1.1% | 0.62% | 0.22% | 0.18% |
How has the Cubitts and SmartBuyGlasses comparison changed over the last 12 months?
3 findings
- Cubitts was ahead of SmartBuyGlasses in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cubitts’ share of searches among opticians in the United Kingdom moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, SmartBuyGlasses’ share of searches among opticians in the United Kingdom moved from 0.23% to 0.18%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for United Kingdom opticians in September 2026?
2 changes
In September 2026, Cubitts fell from 6th to 7th among opticians in the United Kingdom.
Estimated monthly branded searches for SmartBuyGlasses in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cubitts’ and SmartBuyGlasses’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cubitts
1 branded search term
- cubitts
SmartBuyGlasses
1 branded search term
- smartbuyglasses
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