Community Fibre vs Sky:Which is more popular?
In September 2026, Sky had more branded searches than Community Fibre among broadband providers in the United Kingdom. Sky had about 135,000 branded searches, while Community Fibre had 90,500. Sky made up 5.5% of all broadband provider searches we track, and Community Fibre accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about broadband providers, Community Fibre appeared in two of the five answers and Sky in one. Community Fibre was mentioned before Sky in two out of three answers that named either.
Who do people search for more?
Sky, about 49% more searches than Community Fibre
Who does AI mention more?
Community Fibre, mentioned in 2 of 5 answers, Sky in 1
Who does AI recommend more?
Community Fibre, named ahead of Sky in 2 of 3 answers
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Top broadband providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Community Fibre was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Sky was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Community Fibre was listed before Sky in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Zen1st
EE2nd
Vodafone3rd
Plusnet4th
Virgin Media5th
Hyperoptic6th- Community Fibre7th
YouFibre8th
BT9th- +1 more
- Sky11th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- EE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Plusnet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vodafone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Virgin Media3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hyperoptic3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TalkTalk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- BT2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Community Fibre2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about broadband providers
5 answers
Asked ChatGPT
“Which broadband provider should I switch to in the UK?”
Asked ChatGPT
“What are the best broadband providers in the UK?”
Asked ChatGPT
“What's the best full fibre broadband provider in the UK for working from home?”
Searched Google, AI Overview
“broadband deals”
Searched Google, AI Overview
“best broadband provider”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Community Fibre or Sky more popular in search?
This chart shows how often people search Google for Community Fibre and Sky by name. Each line represents a brand's share of searches for all 11 broadband providers we track, month by month, from searches in United Kingdom.
Share of searches by month for Sky, Community Fibre. The figures are in the table below the chart.
View monthly share of searches table
| Month | Virgin Media | TalkTalk | EE | Hyperoptic | Sky | BT | Plusnet | Community Fibre | Vodafone | YouFibre | Zen |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 12.3% | 5.5% | 3.7% | 5.5% | 4.5% | 4.5% | 3.7% | 6.7% | 2.5% | 0.91% |
| Nov 2025 | 47.9% | 14.4% | 5.3% | 3.6% | 6.5% | 5.3% | 5.3% | 3.6% | 3.6% | 3.6% | 1.1% |
| Dec 2025 | 54.6% | 13.5% | 4.9% | 3.3% | 4.9% | 4.1% | 4.9% | 3.3% | 2.7% | 2.7% | 0.99% |
| Jan 2026 | 48.6% | 14.7% | 5.4% | 4.4% | 5.4% | 4.4% | 6.6% | 3.6% | 2.9% | 2.9% | 1.1% |
| Feb 2026 | 51.3% | 12.7% | 5.7% | 3.8% | 5.7% | 4.6% | 5.7% | 3.8% | 3.1% | 2.5% | 1.1% |
| Mar 2026 | 53.5% | 13.1% | 4.8% | 3.9% | 4.8% | 3.9% | 4.8% | 3.2% | 3.2% | 3.2% | 1.4% |
| Apr 2026 | 50.5% | 12.5% | 5.6% | 3.7% | 5.6% | 4.6% | 5.6% | 3.7% | 3.1% | 3.7% | 1.4% |
| May 2026 | 52.3% | 10.6% | 5.8% | 4.7% | 4.7% | 4.7% | 5.8% | 3.9% | 3.2% | 3.2% | 1.2% |
| Jun 2026 | 51.5% | 10.4% | 7% | 4.6% | 4.6% | 4.6% | 5.7% | 3.8% | 3.1% | 3.1% | 1.4% |
| Jul 2026 | 52.2% | 10.5% | 5.8% | 4.7% | 4.7% | 4.7% | 5.8% | 3.9% | 3.2% | 3.2% | 1.4% |
| Aug 2026 | 51.8% | 10.4% | 5.7% | 4.7% | 5.7% | 4.7% | 4.7% | 3.8% | 3.8% | 3.1% | 1.4% |
| Sep 2026 | 50.1% | 12.4% | 5.5% | 5.5% | 5.5% | 4.5% | 4.5% | 3.7% | 3.7% | 3% | 1.4% |
How has the Community Fibre and Sky comparison changed over the last 12 months?
3 findings
- Sky was ahead of Community Fibre in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Community Fibre’s share of searches among broadband providers in the United Kingdom held steady at 3.7%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Sky’s share of searches among broadband providers in the United Kingdom held steady at 5.5%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for United Kingdom broadband providers in September 2026?
3 changes
In September 2026, Hyperoptic overtook Sky and BT to rank 4th among broadband providers in the United Kingdom, with 5.5% of the searches.
Estimated monthly branded searches for Sky in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Estimated monthly branded searches for Community Fibre in the United Kingdom fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Community Fibre’s and Sky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Community Fibre
1 branded search term
- community fibre
Sky
1 branded search term
- sky broadband
Other head-to-heads among broadband providers
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