Brandwave

Community Fibre vs EE:Which is more popular?

In September 2026, EE had more branded searches than Community Fibre among broadband providers in the United Kingdom. EE had about 135,000 branded searches, while Community Fibre had 90,500. EE made up 5.5% of all broadband provider searches we track, and Community Fibre accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about broadband providers, EE appeared in all five answers and Community Fibre in two. EE was mentioned before Community Fibre in four out of five answers.

Among broadband providers in the United Kingdom in September 2026

Who do people search for more?

EE, about 49% more searches than Community Fibre

EE 135K searchesCommunity Fibre 90.5K searches

Who does AI mention more?

EE, mentioned in every answer we collected

EE in 5 of 5Community Fibre in 2 of 5

Who does AI recommend more?

EE, named ahead of Community Fibre in 4 of 5 answers

EE first in 4Community Fibre first in 1

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Top broadband providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EE appeared in all five answers. Community Fibre was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. EE was listed before Community Fibre in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zen1st
  2. EE2nd
  3. Vodafone3rd
  4. Plusnet4th
  5. Virgin Media5th
  6. Hyperoptic6th
  7. Community Fibre7th
  8. YouFibre8th
  9. BT9th
  10. TalkTalk10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plusnet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vodafone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Virgin Media3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hyperoptic3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TalkTalk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BT2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Community Fibre2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about broadband providers

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Community Fibre or EE more popular in search?

This chart shows how often people search Google for Community Fibre and EE by name. Each line represents a brand's share of searches for all 11 broadband providers we track, month by month, from searches in United Kingdom.

Community Fibre and EE among broadband providers in the United Kingdom, by month

Share of searches by month for EE, Community Fibre. The figures are in the table below the chart.

View monthly share of searches table
MonthVirgin MediaTalkTalkEEHyperopticSkyBTPlusnetCommunity FibreVodafoneYouFibreZen
Oct 202550.2%12.3%5.5%3.7%5.5%4.5%4.5%3.7%6.7%2.5%0.91%
Nov 202547.9%14.4%5.3%3.6%6.5%5.3%5.3%3.6%3.6%3.6%1.1%
Dec 202554.6%13.5%4.9%3.3%4.9%4.1%4.9%3.3%2.7%2.7%0.99%
Jan 202648.6%14.7%5.4%4.4%5.4%4.4%6.6%3.6%2.9%2.9%1.1%
Feb 202651.3%12.7%5.7%3.8%5.7%4.6%5.7%3.8%3.1%2.5%1.1%
Mar 202653.5%13.1%4.8%3.9%4.8%3.9%4.8%3.2%3.2%3.2%1.4%
Apr 202650.5%12.5%5.6%3.7%5.6%4.6%5.6%3.7%3.1%3.7%1.4%
May 202652.3%10.6%5.8%4.7%4.7%4.7%5.8%3.9%3.2%3.2%1.2%
Jun 202651.5%10.4%7%4.6%4.6%4.6%5.7%3.8%3.1%3.1%1.4%
Jul 202652.2%10.5%5.8%4.7%4.7%4.7%5.8%3.9%3.2%3.2%1.4%
Aug 202651.8%10.4%5.7%4.7%5.7%4.7%4.7%3.8%3.8%3.1%1.4%
Sep 202650.1%12.4%5.5%5.5%5.5%4.5%4.5%3.7%3.7%3%1.4%

How has the Community Fibre and EE comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom broadband providers in September 2026?

2 changes
  1. EE’s share of searches among broadband providers in the United Kingdom has lost ground for 3 months in a row, from 7% to 5.5% in September 2026.

  2. Estimated monthly branded searches for Community Fibre in the United Kingdom fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Community Fibre’s and EE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Community Fibre

1 branded search term

  • community fibre

EE

1 branded search term

  • ee broadband

How the Brand Demand Index is measured

Other head-to-heads among broadband providers

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