Clipper vs Tetley:Which is more popular?
In September 2026, Clipper had more branded searches than Tetley among tea brands in the United Kingdom. Clipper had about 4,400 branded searches, while Tetley had 3,600. Clipper made up 5.6% of all tea brand searches we track, and Tetley accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about tea brands, Tetley appeared in three of the five answers and Clipper in one. Tetley was mentioned before Clipper in every answer that named either.
Who do people search for more?
Clipper, about 22% more searches than Tetley
Who does AI mention more?
Tetley, mentioned in 3 of 5 answers, Clipper in 1
Who does AI recommend more?
Tetley, named ahead of Clipper in 2 of 2 answers
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Top tea brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tetley was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Clipper was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tetley was listed before Clipper in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PG Tips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yorkshire Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pukka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tetley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Twinings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Clipper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea brands
5 answers
Asked ChatGPT
“What's the best tea brand in the UK?”
Asked ChatGPT
“What are the most popular tea brands in the UK?”
Asked ChatGPT
“Which tea bags make the best cup of builder's tea?”
Searched Google, AI Overview
“tea bags”
Searched Google, AI Overview
“best tea bags”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Clipper or Tetley more popular in search?
This chart shows how often people search Google for Clipper and Tetley by name. Each line represents a brand's share of searches for all six tea brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Clipper, Tetley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Twinings | Yorkshire Tea | PG Tips | Pukka | Clipper | Tetley |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.5% | 35.2% | 15.7% | 12.9% | 7% | 5.7% |
| Nov 2025 | 23.1% | 34.6% | 15.4% | 15.4% | 6.9% | 4.6% |
| Dec 2025 | 23.4% | 35% | 15.6% | 15.6% | 5.7% | 4.7% |
| Jan 2026 | 26.5% | 32.4% | 14.5% | 14.5% | 7.9% | 4.3% |
| Feb 2026 | 23.1% | 34.7% | 15.5% | 12.7% | 8.4% | 5.6% |
| Mar 2026 | 24.3% | 36.4% | 16.3% | 10.9% | 7.3% | 4.8% |
| Apr 2026 | 22.3% | 40.8% | 14.9% | 9.9% | 6.6% | 5.4% |
| May 2026 | 32.8% | 32.8% | 14.6% | 8% | 6.5% | 5.3% |
| Jun 2026 | 33.6% | 33.6% | 15% | 6.7% | 6.7% | 4.4% |
| Jul 2026 | 42.7% | 28.5% | 12.8% | 5.7% | 5.7% | 4.6% |
| Aug 2026 | 39.2% | 32.1% | 11.7% | 6.4% | 6.4% | 4.2% |
| Sep 2026 | 34.4% | 34.4% | 12.6% | 8.4% | 5.6% | 4.6% |
How has the Clipper and Tetley comparison changed over the last 12 months?
3 findings
- Clipper was ahead of Tetley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clipper’s share of searches among tea brands in the United Kingdom moved from 7% to 5.6%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Tetley’s share of searches among tea brands in the United Kingdom moved from 5.7% to 4.6%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for United Kingdom tea brands in September 2026?
3 changes
In September 2026, Pukka overtook Clipper to rank 4th among tea brands in the United Kingdom, with 8.4% of the searches.
In September 2026, Clipper lost share of searches among tea brands in the United Kingdom, from 6.4% to 5.6%.
Estimated monthly branded searches for Tetley in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Clipper’s and Tetley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tea brands
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