Brandwave

Citroen vs Lexus:Which is more popular?

In September 2026, Citroen and Lexus were level in searches among car brands in the United Kingdom, with an estimated 132K versus 135K branded searches, at 0.96% and 0.98% of the total. When we asked ChatGPT and Google AI Overviews about car brands, Citroen and Lexus each appeared in two of the five answers. Lexus was mentioned before Citroen in two out of three answers that named either.

Among car brands in the United Kingdom in September 2026

Who do people search for more?

Lexus and Citroen are searched for about as often as each other.

Lexus 135K searchesCitroen 132K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Citroen in 2 of 5Lexus in 2 of 5

Who does AI recommend more?

Lexus, named ahead of Citroen in 2 of 3 answers

Lexus first in 2Citroen first in 1

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Citroen was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Lexus was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lexus was listed before Citroen in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Volkswagen2nd
  3. Lexus3rd
  4. BMW4th
  5. Skoda4th
  6. Mercedes-Benz6th
  7. Tesla7th
  8. Porsche8th
  9. Kia9th
  10. +2 more
  11. Citroen12th
  12. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volkswagen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lexus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Citroen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ford1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BYD1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Porsche1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BMW1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Citroen or Lexus more popular in search?

This chart shows how often people search Google for Citroen and Lexus by name. Each line represents a brand's share of searches for all 55 car brands we track, month by month, from searches in United Kingdom.

Citroen and Lexus among car brands in the United Kingdom, by month

Share of searches by month for Lexus, Citroen. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaVolkswagenFordBYDPorscheTeslaKiaBMWPeugeotHyundaiMercedes-BenzLand RoverNissanSkodaCupraLexusCitroen
Oct 20255.7%4.7%5.3%3%3.7%3.5%3.7%3.5%3.6%3.4%3.4%3.1%3.2%2.8%2.4%0.92%1.1%
Nov 20255.9%4.7%5.3%2.8%3.9%3.3%3.5%3.9%3.3%3.1%3.7%3.1%3.4%2.9%2.3%0.87%1.1%
Dec 20256.1%4.7%4.7%2.5%4.4%3.4%3.5%3.5%3.2%3.4%3.7%3.3%3.3%2.8%2%0.91%1.1%
Jan 20265.8%4.8%5%3.3%3.4%3.2%3.8%3.8%3.4%3.8%3.4%3.1%3.2%3.5%2.2%0.86%1%
Feb 20265.8%5%5.1%2.7%3.6%3%4%3.5%3.8%3.6%3.2%2.8%3.3%3.3%2.3%0.96%1.2%
Mar 20265.8%4.9%4.9%3%3.9%3.3%3.9%3.9%3.6%3.4%3.5%2.8%3.1%3.1%2.3%0.89%1.1%
Apr 20265.4%4.7%4.6%3.7%4.1%4.5%4%3.4%3.6%3.3%3.1%3%3.2%2.8%2.4%0.92%1%
May 20265.6%4.8%4.7%3.7%4%3.5%3.7%3.4%3.5%3.4%3.3%2.7%3.1%3%2.4%0.98%1%
Jun 20265.6%4.4%4.8%3.4%4.1%3.6%3.8%3.5%3.6%3.7%3.4%2.9%3.2%2.8%2.3%1%1.1%
Jul 20265.9%5%4.7%3.3%3.9%3.4%3.9%3.6%3.8%3.8%3.1%3.1%3.4%2.9%2.4%0.98%0.98%
Aug 20265.9%4.7%4.6%3.7%4%3.6%3.9%3.4%3.5%3.5%3.3%3%3%3%2.3%0.94%0.96%
Sep 20265.8%4.8%4.6%4%3.8%3.7%3.6%3.5%3.5%3.5%3.4%3.2%3.2%3.1%2.4%0.98%0.96%

How has the Citroen and Lexus comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Lexus took it in September 2026.
  • Across the 12 months ending September 2026, Citroen’s share of searches among car brands in the United Kingdom moved from 1.1% to 0.96%, and its estimated monthly branded searches moved from 157K to 132K.
  • Across the 12 months ending September 2026, Lexus’ share of searches among car brands in the United Kingdom moved from 0.92% to 0.98%, and its estimated monthly branded searches moved from 129K to 135K.

How did search popularity change for United Kingdom car brands in September 2026?

1 change
  1. In September 2026, Citroen fell from 36th to 39th among car brands in the United Kingdom.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Citroen’s and Lexus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Citroen

3 branded search terms

  • citroen
  • citroen berlingo
  • citroen c3

Lexus

9 branded search terms

  • lexus
  • lexus cars
  • lexus es
  • lexus is
  • lexus lx
  • lexus nx
  • lexus rx
  • lexus rz
  • lexus ux

How the Brand Demand Index is measured

Other head-to-heads among car brands

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