Brandwave

Checkmyfile vs Credit Karma:Which is more popular?

In September 2026, Checkmyfile had more branded searches than Credit Karma among credit score apps in the United Kingdom. Checkmyfile had about 110,000 branded searches, while Credit Karma had 3,600. Checkmyfile made up 15% of all credit score app searches we track, and Credit Karma accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about credit score apps, Credit Karma appeared in three of the five answers and Checkmyfile in none.

Among credit score apps in the United Kingdom in September 2026

Who do people search for more?

Checkmyfile, about 31 searches for every 1 for Credit Karma

Checkmyfile 110K searchesCredit Karma 3.6K searches

Who does AI mention more?

Credit Karma, mentioned in 3 of 5 answers, Checkmyfile in 0

Credit Karma in 3 of 5Checkmyfile in 0 of 5

Who does AI recommend more?

Credit Karma, the only one of the two named

Credit Karma first in 3Checkmyfile never named

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Top credit score apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Credit Karma was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Checkmyfile did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Experian1st
  2. ClearScore2nd
  3. Equifax3rd
  4. TransUnion4th
  5. Credit Karma5th
  6. Checkmyfile–
  7. TotallyMoney–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ClearScore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Experian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TransUnion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Equifax5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Credit Karma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Checkmyfile0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TotallyMoney0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about credit score apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Checkmyfile or Credit Karma more popular in search?

This chart shows how often people search Google for Checkmyfile and Credit Karma by name. Each line represents a brand's share of searches for all seven credit score apps we track, month by month, from searches in United Kingdom.

Checkmyfile and Credit Karma among credit score apps in the United Kingdom, by month

Share of searches by month for Checkmyfile, Credit Karma. The figures are in the table below the chart.

View monthly share of searches table
MonthClearScoreCheckmyfileExperianTotallyMoneyTransUnionEquifaxCredit Karma
Oct 202571.5%17.6%4.3%3.5%1.5%0.7%0.86%
Nov 202573.5%14.7%5.4%3%1.7%0.88%0.88%
Dec 202570.8%17.3%5.2%3.5%1.7%0.69%0.85%
Jan 202673.9%14.8%5.4%3%1.4%0.72%0.72%
Feb 202671.1%17.4%5.2%3.5%1.4%0.7%0.7%
Mar 202671%17.4%5.2%3.5%1.4%0.7%0.7%
Apr 202675.4%15.1%4.5%2.5%1.2%0.61%0.61%
May 202677.6%12.7%4.7%2.6%1.2%0.62%0.62%
Jun 202671.8%17.6%5.3%2.9%1.2%0.57%0.57%
Jul 202675.1%15%4.5%3%1.3%0.49%0.49%
Aug 202675.1%15%4.5%3%1.2%0.6%0.49%
Sep 202674.9%15%4.5%3%1.5%0.6%0.49%

How has the Checkmyfile and Credit Karma comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom credit score apps in September 2026?

2 changes
  1. Checkmyfile’s share of searches among credit score apps in the United Kingdom has lost ground for 3 months in a row, from 17.6% to 15% in September 2026.

  2. Estimated monthly branded searches for Credit Karma in the United Kingdom fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Checkmyfile’s and Credit Karma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Checkmyfile

1 branded search term

  • checkmyfile

Credit Karma

1 branded search term

  • credit karma uk

How the Brand Demand Index is measured

Other head-to-heads among credit score apps

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