Business Stream vs Waterscan:Which is more popular?
In September 2026, Business Stream had more branded searches than Waterscan among business water suppliers in the United Kingdom. Business Stream had about 12,100 branded searches, while Waterscan had 320. Business Stream made up 19% of all business water supplier searches we track, and Waterscan accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about business water suppliers, Business Stream appeared in two of the five answers and Waterscan in none.
Who do people search for more?
Business Stream, about 38 searches for every 1 for Waterscan
Who does AI mention more?
Business Stream, mentioned in 2 of 5 answers, Waterscan in 0
Who does AI recommend more?
Business Stream, the only one of the two named
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Top business water suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Business Stream was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Waterscan did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Castle Water3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Water Plus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Business Stream2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wave2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Everflow2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Source for Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Waterscan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business water suppliers
5 answers
Asked ChatGPT
“What's the best business water supplier in the UK?”
Asked ChatGPT
“Can a small business switch water supplier in England, and is it worth it?”
Asked ChatGPT
“Which business water retailers have the best customer service?”
Searched Google, AI Overview
“business water suppliers”
Searched Google, AI Overview
“business water”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is Business Stream or Waterscan more popular in search?
This chart shows how often people search Google for Business Stream and Waterscan by name. Each line represents a brand's share of searches for all seven business water suppliers we track, month by month, from searches in United Kingdom.
Share of searches by month for Business Stream, Waterscan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Water Plus | Castle Water | Business Stream | Wave | Everflow | Source for Business | Waterscan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 28.3% | 18.9% | 5.6% | 2% | 2.5% | 0.33% |
| Nov 2025 | 44.1% | 29.4% | 16.1% | 5.9% | 2.1% | 2.1% | 0.34% |
| Dec 2025 | 43.1% | 28.8% | 19.2% | 4.7% | 1.9% | 1.9% | 0.33% |
| Jan 2026 | 42.3% | 28.3% | 18.9% | 5.6% | 2% | 2.5% | 0.41% |
| Feb 2026 | 42.3% | 28.3% | 18.9% | 5.6% | 2% | 2.5% | 0.41% |
| Mar 2026 | 42.9% | 28.7% | 19.2% | 4.7% | 2.1% | 2.1% | 0.41% |
| Apr 2026 | 42.8% | 28.6% | 19.1% | 4.6% | 2.1% | 2.5% | 0.33% |
| May 2026 | 43% | 28.7% | 19.2% | 4.6% | 2.1% | 2.1% | 0.33% |
| Jun 2026 | 42.6% | 28.4% | 19% | 4.6% | 2.5% | 2.5% | 0.41% |
| Jul 2026 | 42.6% | 28.4% | 19% | 4.6% | 2.5% | 2.5% | 0.41% |
| Aug 2026 | 40.4% | 27% | 22% | 4.4% | 2.9% | 2.9% | 0.38% |
| Sep 2026 | 42.5% | 28.4% | 19% | 4.6% | 2.5% | 2.5% | 0.5% |
How has the Business Stream and Waterscan comparison changed over the last 12 months?
3 findings
- Business Stream was ahead of Waterscan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Business Stream’s share of searches among business water suppliers in the United Kingdom moved from 18.9% to 19%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Waterscan’s share of searches among business water suppliers in the United Kingdom moved from 0.33% to 0.5%, and its estimated monthly branded searches moved from 210 to 320.
How did search popularity change for United Kingdom business water suppliers in September 2026?
2 changes
In September 2026, Business Stream lost share of searches among business water suppliers in the United Kingdom, from 22% to 19%.
Estimated monthly branded searches for Waterscan in the United Kingdom rose 52.4% over 12 measured months, from 210 to 320 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Business Stream’s and Waterscan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Business Stream
1 branded search term
- business stream
Waterscan
1 branded search term
- waterscan
Other head-to-heads among business water suppliers
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