Business water suppliers in the United Kingdom:Which are most popular?
In September 2026, Water Plus was the most searched business water supplier in the United Kingdom, accounting for 42.5% of all searches among the seven suppliers we track. When we checked with ChatGPT and Google AI Overviews, Castle Water was mentioned most often, in three of the five answers. Source for Business was recommended most often, coming first in two out of four responses that gave a list.
Water PlusShare of searches 42.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Castle WaterShare of searches 28.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Business StreamShare of searches 19%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
WaveShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
EverflowShare of searches 2.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top business water suppliers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Castle Water was mentioned most often, in three of the five answers. Source for Business was recommended most often, coming first in two out of four answers that gave a list. Everflow was second, and Castle Water was third. Waterscan, which ranked seventh in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Castle Water3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Water Plus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Business Stream2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wave2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Everflow2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Source for Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Waterscan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business water suppliers
5 answers
Asked ChatGPT
“What's the best business water supplier in the UK?”
Asked ChatGPT
“Can a small business switch water supplier in England, and is it worth it?”
Asked ChatGPT
“Which business water retailers have the best customer service?”
Searched Google, AI Overview
“business water suppliers”
Searched Google, AI Overview
“business water”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Which business water suppliers do people search for most?
This chart shows how often people search Google for each business water supplier by name. Each line represents a brand's share of searches for all seven business water suppliers we track, month by month, from searches in United Kingdom.
Share of searches by month for Water Plus, Castle Water, Business Stream, Wave, Everflow, Source for Business. The figures are in the table below the chart.
View monthly share of searches table
| Month | Water Plus | Castle Water | Business Stream | Wave | Everflow | Source for Business | Waterscan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 28.3% | 18.9% | 5.6% | 2% | 2.5% | 0.33% |
| Nov 2025 | 44.1% | 29.4% | 16.1% | 5.9% | 2.1% | 2.1% | 0.34% |
| Dec 2025 | 43.1% | 28.8% | 19.2% | 4.7% | 1.9% | 1.9% | 0.33% |
| Jan 2026 | 42.3% | 28.3% | 18.9% | 5.6% | 2% | 2.5% | 0.41% |
| Feb 2026 | 42.3% | 28.3% | 18.9% | 5.6% | 2% | 2.5% | 0.41% |
| Mar 2026 | 42.9% | 28.7% | 19.2% | 4.7% | 2.1% | 2.1% | 0.41% |
| Apr 2026 | 42.8% | 28.6% | 19.1% | 4.6% | 2.1% | 2.5% | 0.33% |
| May 2026 | 43% | 28.7% | 19.2% | 4.6% | 2.1% | 2.1% | 0.33% |
| Jun 2026 | 42.6% | 28.4% | 19% | 4.6% | 2.5% | 2.5% | 0.41% |
| Jul 2026 | 42.6% | 28.4% | 19% | 4.6% | 2.5% | 2.5% | 0.41% |
| Aug 2026 | 40.4% | 27% | 22% | 4.4% | 2.9% | 2.9% | 0.38% |
| Sep 2026 | 42.5% | 28.4% | 19% | 4.6% | 2.5% | 2.5% | 0.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.5% | 27.1K | +22.1% | +2.1 points | |
| 2, held 2nd | 28.4% | 18.1K | +22.3% | +1.5 points | |
| 3, held 3rd | 19% | 12.1K | 0% | -3 points | |
| 4, held 4th | 4.6% | 2.9K | +20.8% | +0.2 points | |
| 5, held 5th | 2.5% | 1.6K | 0% | -0.4 points | |
| 6, held 6th | 2.5% | 1.6K | 0% | -0.4 points | |
| 7, held 7th | 0.5% | 320 | +52.4% | +0.1 points |
42.5%
Held 1st. 27.1K estimated branded searches, +22.1% vs prior month. Share +2.1 points.
28.4%
Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.5 points.
19%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -3 points.
4.
Wave4.6%
Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.2 points.
5.
Everflow2.5%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
2.5%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
0.5%
Held 7th. 320 estimated branded searches, +52.4% vs prior month. Share +0.1 points.
Which brand is most popular in search among business water suppliers in the United Kingdom?
7 brands
In September 2026, Water Plus was the most searched among business water suppliers in the United Kingdom, with an estimated 27.1K branded searches, 42.5% of all searches for the seven we track. Castle Water is in 2nd place, 14.1 percentage points behind at 28.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 42.3% → 42.5% | 44.1%Nov 2025 | 40.4%Aug 2026 | 1st | |
| 28.3% → 28.4% | 29.4%Nov 2025 | 27%Aug 2026 | 2nd | |
| 18.9% → 19% | 22%Aug 2026 | 16.1%Nov 2025 | 3rd | |
| 5.6% → 4.6% | 5.9%Nov 2025 | 4.4%Aug 2026 | 4th | |
| 2% → 2.5% | 2.9%Aug 2026 | 1.9%Dec 2025 | 6th → 5th | |
| Source for Business | 2.5% | 2.9%Aug 2026 | 1.9%Dec 2025 | 5th → 6th |
| 0.33% → 0.5% | 0.5%Sep 2026 | 0.33%Oct 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Wave’s share of searches among business water suppliers in the United Kingdom decreased from 5.6% to 4.6%.
- Across the 12 months ending September 2026, Water Plus’ share of searches among business water suppliers in the United Kingdom peaked at 44.1% in November 2025 and was lowest at 40.4% in August 2026.
- Across the 12 months ending September 2026, Castle Water’s share of searches among business water suppliers in the United Kingdom peaked at 29.4% in November 2025 and was lowest at 27% in August 2026.
- Across the 12 months ending September 2026, Business Stream’s share of searches among business water suppliers in the United Kingdom peaked at 22% in August 2026 and was lowest at 16.1% in November 2025.
- Across the 12 months ending September 2026, Wave’s share of searches among business water suppliers in the United Kingdom peaked at 5.9% in November 2025 and was lowest at 4.4% in August 2026.
- Across the 12 months ending September 2026, Everflow rose from 6th to 5th among business water suppliers in the United Kingdom.
- Across the 12 months ending September 2026, Source for Business fell from 5th to 6th among business water suppliers in the United Kingdom.
- Across the 12 months ending September 2026, Water Plus, Castle Water, Business Stream and Waterscan held steady: their share of searches among business water suppliers in the United Kingdom each moved less than 0.5 percentage points.
How did search popularity change for United Kingdom business water suppliers in September 2026?
6 changes

In September 2026, Water Plus gained share of searches among business water suppliers in the United Kingdom, from 40.4% to 42.5%.

In September 2026, Castle Water gained share of searches among business water suppliers in the United Kingdom, from 27% to 28.4%.

In September 2026, Business Stream lost share of searches among business water suppliers in the United Kingdom, from 22% to 19%.

Estimated monthly branded searches for Waterscan in the United Kingdom rose 52.4% over 12 measured months, from 210 to 320 in September 2026.

Estimated monthly branded searches for Everflow in the United Kingdom rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

Estimated monthly branded searches for Wave in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted for business water suppliers?
7 search terms
Each brand's share of searches among business water suppliers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Water Plus
1 branded search term
- water plus
Castle Water
1 branded search term
- castle water
Business Stream
1 branded search term
- business stream
Wave
1 branded search term
- wave utilities
Everflow
1 branded search term
- everflow water
Source for Business
1 branded search term
- source for business
Waterscan
1 branded search term
- waterscan
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