Bumble and bumble vs TRESemmé:Which is more popular?
In September 2026, TRESemmé had more branded searches than Bumble and bumble among shampoo brands in the United Kingdom. TRESemmé had about 9,900 branded searches, while Bumble and bumble had 2,900. TRESemmé made up 3.3% of all shampoo brand searches we track, and Bumble and bumble accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about shampoo brands, neither Bumble and bumble nor TRESemmé appeared in any of the five answers.
Who do people search for more?
TRESemmé, about 3 searches for every 1 for Bumble and bumble
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow Bumble and bumble vs TRESemmé and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top shampoo brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Bumble and bumble nor TRESemmé showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
L'Oréal Paris Elvive4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kérastase2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Redken2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Head & Shoulders2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Olaplex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moroccanoil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dove1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Herbal Essences1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- TRESemmé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bumble and bumble0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shampoo brands
5 answers
Asked ChatGPT
“Which shampoo should I use in the UK?”
Asked ChatGPT
“What are the best shampoo brands?”
Asked ChatGPT
“What is the best shampoo for hair loss?”
Searched Google, AI Overview
“shampoo”
Searched Google, AI Overview
“best shampoo”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Bumble and bumble or TRESemmé more popular in search?
This chart shows how often people search Google for Bumble and bumble and TRESemmé by name. Each line represents a brand's share of searches for all 15 shampoo brands we track, month by month, from searches in United Kingdom.
Share of searches by month for TRESemmé, Bumble and bumble. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kérastase | K18 | Olaplex | Moroccanoil | Redken | OGX | Philip Kingsley | Aussie | TRESemmé | Dove | Head & Shoulders | Herbal Essences | L'Oréal Paris Elvive | Pantene | Bumble and bumble |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 18.2% | 18.2% | 9.9% | 6.7% | 3.6% | 4.4% | 3% | 2.4% | 1.3% | 3% | 2% | 2.4% | 1.6% | 1.1% |
| Nov 2025 | 25% | 16.8% | 20.6% | 11.2% | 6.2% | 2.7% | 4.1% | 2.2% | 1.8% | 1.5% | 2.2% | 1.5% | 1.8% | 1.2% | 1% |
| Dec 2025 | 24.4% | 16.3% | 19.9% | 10.9% | 6% | 3.3% | 4.9% | 2.7% | 1.8% | 1.5% | 2.2% | 1.5% | 2.2% | 1.5% | 1.2% |
| Jan 2026 | 25.7% | 17.2% | 17.2% | 9.4% | 6.3% | 3.4% | 4.2% | 2.8% | 2.3% | 1.5% | 2.8% | 1.9% | 2.3% | 1.9% | 1.2% |
| Feb 2026 | 25.2% | 16.8% | 16.8% | 9.2% | 6.2% | 4.1% | 4.1% | 2.8% | 2.2% | 2.2% | 2.8% | 2.2% | 2.2% | 1.8% | 1.2% |
| Mar 2026 | 23.5% | 15.7% | 19.2% | 10.5% | 5.7% | 3.8% | 3.8% | 3.1% | 2.1% | 2.1% | 3.1% | 2.1% | 2.1% | 1.7% | 1.4% |
| Apr 2026 | 21.4% | 17.5% | 17.5% | 9.6% | 6.4% | 4.3% | 4.3% | 3.5% | 2.3% | 2.3% | 3.5% | 2.3% | 2% | 1.9% | 1.3% |
| May 2026 | 21.1% | 14.1% | 17.3% | 14.1% | 5.2% | 4.2% | 4.2% | 3.5% | 2.8% | 2.8% | 3.5% | 2.3% | 2% | 1.5% | 1.3% |
| Jun 2026 | 21.5% | 14.4% | 17.6% | 11.7% | 6.4% | 4.3% | 4.3% | 3.5% | 3.5% | 2.9% | 2.9% | 2.3% | 1.9% | 1.6% | 1.3% |
| Jul 2026 | 22.2% | 14.8% | 14.8% | 9.9% | 5.4% | 8.1% | 4.4% | 3.6% | 3.6% | 3% | 3% | 2.4% | 1.9% | 1.6% | 1.1% |
| Aug 2026 | 25.2% | 16.8% | 13.8% | 9.2% | 6.2% | 5% | 4.1% | 3.4% | 2.8% | 2.8% | 2.8% | 2.2% | 2.2% | 1.8% | 1.8% |
| Sep 2026 | 24.8% | 16.6% | 16.6% | 9.1% | 6.1% | 4% | 4% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 1.5% | 0.97% |
How has the Bumble and bumble and TRESemmé comparison changed over the last 12 months?
3 findings
- TRESemmé was ahead of Bumble and bumble in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bumble and bumble’s share of searches among shampoo brands in the United Kingdom moved from 1.1% to 0.97%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, TRESemmé’s share of searches among shampoo brands in the United Kingdom moved from 2.4% to 3.3%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for United Kingdom shampoo brands in September 2026?
2 changes
In September 2026, TRESemmé overtook Dove and Head & Shoulders to rank 9th among shampoo brands in the United Kingdom, with 3.3% of the searches.
In September 2026, Bumble and bumble lost share of searches among shampoo brands in the United Kingdom, from 1.8% to 0.97%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bumble and bumble’s and TRESemmé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bumble and bumble
1 branded search term
- bumble and bumble
TRESemmé
1 branded search term
- tresemme
Other head-to-heads among shampoo brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.