Brandwave

Bumble and bumble vs Dove:Which is more popular?

In September 2026, Dove had more branded searches than Bumble and bumble among shampoo brands in the United Kingdom. Dove had about 8,100 branded searches, while Bumble and bumble had 2,900. Dove made up 2.7% of all shampoo brand searches we track, and Bumble and bumble accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about shampoo brands, Dove appeared in one of the five answers and Bumble and bumble in none.

Among shampoo brands in the United Kingdom in September 2026

Who do people search for more?

Dove, about 3 searches for every 1 for Bumble and bumble

Dove 8.1K searchesBumble and bumble 2.9K searches

Who does AI mention more?

Dove, mentioned in 1 of 5 answers, Bumble and bumble in 0

Dove in 1 of 5Bumble and bumble in 0 of 5

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Top shampoo brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dove was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bumble and bumble did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. L'Oréal Paris Elvive1st
  2. Kérastase2nd
  3. Redken3rd
  4. Olaplex4th
  5. Moroccanoil5th
  6. Dove6th
  7. Herbal Essences7th
  8. Head & Shoulders8th
  9. K18–
  10. +5 more
  11. Bumble and bumble–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • L'Oréal Paris Elvive4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kérastase2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Redken2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Head & Shoulders2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olaplex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moroccanoil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dove1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Herbal Essences1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • K180 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bumble and bumble0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about shampoo brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Bumble and bumble or Dove more popular in search?

This chart shows how often people search Google for Bumble and bumble and Dove by name. Each line represents a brand's share of searches for all 15 shampoo brands we track, month by month, from searches in United Kingdom.

Bumble and bumble and Dove among shampoo brands in the United Kingdom, by month

Share of searches by month for Dove, Bumble and bumble. The figures are in the table below the chart.

View monthly share of searches table
MonthKérastaseK18OlaplexMoroccanoilRedkenOGXPhilip KingsleyAussieTRESemméDoveHead & ShouldersHerbal EssencesL'Oréal Paris ElvivePanteneBumble and bumble
Oct 202522.2%18.2%18.2%9.9%6.7%3.6%4.4%3%2.4%1.3%3%2%2.4%1.6%1.1%
Nov 202525%16.8%20.6%11.2%6.2%2.7%4.1%2.2%1.8%1.5%2.2%1.5%1.8%1.2%1%
Dec 202524.4%16.3%19.9%10.9%6%3.3%4.9%2.7%1.8%1.5%2.2%1.5%2.2%1.5%1.2%
Jan 202625.7%17.2%17.2%9.4%6.3%3.4%4.2%2.8%2.3%1.5%2.8%1.9%2.3%1.9%1.2%
Feb 202625.2%16.8%16.8%9.2%6.2%4.1%4.1%2.8%2.2%2.2%2.8%2.2%2.2%1.8%1.2%
Mar 202623.5%15.7%19.2%10.5%5.7%3.8%3.8%3.1%2.1%2.1%3.1%2.1%2.1%1.7%1.4%
Apr 202621.4%17.5%17.5%9.6%6.4%4.3%4.3%3.5%2.3%2.3%3.5%2.3%2%1.9%1.3%
May 202621.1%14.1%17.3%14.1%5.2%4.2%4.2%3.5%2.8%2.8%3.5%2.3%2%1.5%1.3%
Jun 202621.5%14.4%17.6%11.7%6.4%4.3%4.3%3.5%3.5%2.9%2.9%2.3%1.9%1.6%1.3%
Jul 202622.2%14.8%14.8%9.9%5.4%8.1%4.4%3.6%3.6%3%3%2.4%1.9%1.6%1.1%
Aug 202625.2%16.8%13.8%9.2%6.2%5%4.1%3.4%2.8%2.8%2.8%2.2%2.2%1.8%1.8%
Sep 202624.8%16.6%16.6%9.1%6.1%4%4%3.3%3.3%2.7%2.7%2.2%2.2%1.5%0.97%

How has the Bumble and bumble and Dove comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom shampoo brands in September 2026?

3 changes

  1. In September 2026, TRESemmé overtook Dove and Head & Shoulders to rank 9th among shampoo brands in the United Kingdom, with 3.3% of the searches.

  2. In September 2026, Bumble and bumble lost share of searches among shampoo brands in the United Kingdom, from 1.8% to 0.97%.

  3. Estimated monthly branded searches for Dove in the United Kingdom rose 84.1% over 12 measured months, from 4.4K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bumble and bumble’s and Dove’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bumble and bumble

1 branded search term

  • bumble and bumble

Dove

1 branded search term

  • dove shampoo

How the Brand Demand Index is measured

Other head-to-heads among shampoo brands

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