Boardman vs Ribble:Which is more popular?
In September 2026, Boardman had more branded searches than Ribble among bike brands in the United Kingdom. Boardman had about 9,900 branded searches, while Ribble had 6,600. Boardman made up 4% of all bike brand searches we track, and Ribble accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about bike brands, Boardman appeared in three of the four answers and Ribble in none.
Who do people search for more?
Boardman, about 50% more searches than Ribble
Who does AI mention more?
Boardman, mentioned in 3 of 4 answers, Ribble in 0
Who does AI recommend more?
Boardman, the only one of the two named
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Top bike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Boardman was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Ribble did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Trek3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Boardman3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Specialized2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Giant2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Brompton1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carrera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Canyon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cube0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pinarello0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ribble0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bike brands
4 answers
Asked ChatGPT
“What's the best road bike brand for a beginner?”
Asked ChatGPT
“Which bike brand gives the best value in the UK?”
Asked ChatGPT
“What's the best folding bike for commuting?”
Searched Google, AI Overview
“bikes”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“road bikes”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Boardman or Ribble more popular in search?
This chart shows how often people search Google for Boardman and Ribble by name. Each line represents a brand's share of searches for all 14 bike brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Boardman, Ribble. The figures are in the table below the chart.
View monthly share of searches table
| Month | Carrera | Canyon | Trek | Brompton | Specialized | Cube | Giant | Boardman | Pinarello | Cannondale | Orbea | Raleigh | Ribble | Vitus |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.2% | 14.8% | 12.2% | 12.2% | 8.1% | 6.6% | 6.6% | 3.6% | 3.5% | 3.6% | 3% | 3.6% | 2% | 2% |
| Nov 2025 | 19.8% | 13.2% | 13.2% | 10.8% | 8.8% | 5.9% | 7.2% | 4% | 4.1% | 3.2% | 2.6% | 3.2% | 2.1% | 1.8% |
| Dec 2025 | 17.1% | 14% | 11.4% | 11.4% | 9.4% | 6.3% | 7.7% | 4.2% | 4% | 3.4% | 2.8% | 4.2% | 2.3% | 1.8% |
| Jan 2026 | 13.5% | 16.5% | 11% | 13.5% | 9% | 6% | 7.4% | 4% | 4.4% | 4% | 3.3% | 3.3% | 2.7% | 1.5% |
| Feb 2026 | 14.3% | 14.3% | 11.7% | 11.7% | 9.5% | 6.4% | 7.8% | 4.3% | 5% | 4.3% | 3.5% | 3.5% | 2.3% | 1.5% |
| Mar 2026 | 15.2% | 12.5% | 12.5% | 10.2% | 10.2% | 6.8% | 8.3% | 4.5% | 4.4% | 4.5% | 3% | 3.7% | 2.5% | 1.7% |
| Apr 2026 | 15.8% | 12.9% | 12.9% | 8.7% | 10.6% | 7.1% | 8.7% | 4.7% | 4% | 3.9% | 3.2% | 3.2% | 2.6% | 1.7% |
| May 2026 | 17.2% | 14.1% | 14.1% | 9.4% | 9.4% | 6.3% | 7.7% | 4.2% | 4.1% | 3.4% | 2.8% | 3.4% | 2.3% | 1.5% |
| Jun 2026 | 16.6% | 16.6% | 13.6% | 9.1% | 7.4% | 6.1% | 7.4% | 4.1% | 4.2% | 4.1% | 3.3% | 3.3% | 2.7% | 1.5% |
| Jul 2026 | 19.2% | 12.9% | 12.9% | 8.6% | 7% | 7% | 8.6% | 4.7% | 4.9% | 3.1% | 3.1% | 3.8% | 2.6% | 1.4% |
| Aug 2026 | 14.1% | 11.5% | 11.5% | 7.7% | 7.7% | 7.7% | 7.7% | 4.2% | 3.6% | 2.8% | 2.8% | 14.1% | 2.8% | 1.5% |
| Sep 2026 | 19.8% | 13.2% | 13.2% | 8.9% | 8.9% | 7.2% | 7.2% | 4% | 3.8% | 3.2% | 3.2% | 3.2% | 2.6% | 1.4% |
Ribble sells other things too, so only its searches that name this product count here, like “ribble bikes”.
How has the Boardman and Ribble comparison changed over the last 12 months?
3 findings
- Boardman was ahead of Ribble in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boardman’s share of searches among bike brands in the United Kingdom moved from 3.6% to 4%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Ribble’s share of searches among bike brands in the United Kingdom moved from 2% to 2.6%, and its estimated monthly branded searches moved from 4.4K to 6.6K.
How did search popularity change for United Kingdom bike brands in September 2026?
2 changes
In September 2026, Boardman rose from 9th to 8th among bike brands in the United Kingdom.
Estimated monthly branded searches for Ribble in the United Kingdom rose 50% over 12 measured months, from 4.4K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Boardman’s and Ribble’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bike brands
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