Brandwave

Berry Bros. & Rudd vs Waitrose Cellar:Which is more popular?

In September 2026, Berry Bros. & Rudd had more branded searches than Waitrose Cellar among online wine retailers in the United Kingdom. Berry Bros. & Rudd had about 22,200 branded searches, while Waitrose Cellar had 9,900. Berry Bros. & Rudd made up 7.8% of all online wine retailer searches we track, and Waitrose Cellar accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about online wine retailers, Berry Bros. & Rudd and Waitrose Cellar each appeared in two of the five answers. Berry Bros. & Rudd and Waitrose Cellar were each mentioned first in one of the two answers that named either.

Among online wine retailers in the United Kingdom in September 2026

Who do people search for more?

Berry Bros. & Rudd, about 2 searches for every 1 for Waitrose Cellar

Berry Bros. & Rudd 22.2K searchesWaitrose Cellar 9.9K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Berry Bros. & Rudd in 2 of 5Waitrose Cellar in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Berry Bros. & Rudd first in 1Waitrose Cellar first in 1

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Top online wine retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Berry Bros. & Rudd and Waitrose Cellar were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Berry Bros. & Rudd and Waitrose Cellar were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Wine Society1st
  2. Majestic Wine2nd
  3. Laithwaites3rd
  4. Naked Wines4th
  5. Virgin Wines5th
  6. Waitrose Cellar6th
  7. Berry Bros. & Rudd7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Majestic Wine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Wine Society4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Laithwaites4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Wines2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Berry Bros. & Rudd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waitrose Cellar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virgin Wines1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online wine retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Berry Bros. & Rudd or Waitrose Cellar more popular in search?

This chart shows how often people search Google for Berry Bros. & Rudd and Waitrose Cellar by name. Each line represents a brand's share of searches for all seven online wine retailers we track, month by month, from searches in United Kingdom.

Berry Bros. & Rudd and Waitrose Cellar among online wine retailers in the United Kingdom, by month

Share of searches by month for Berry Bros. & Rudd, Waitrose Cellar. The figures are in the table below the chart.

View monthly share of searches table
MonthMajestic WineThe Wine SocietyLaithwaitesNaked WinesVirgin WinesBerry Bros. & RuddWaitrose Cellar
Oct 202541.8%18.7%10.3%10.3%8.4%6.9%3.7%
Nov 202541.3%18.5%12.4%10.2%8.3%5.6%3.7%
Dec 202546.8%17.2%11.5%7.7%7.7%6.3%2.8%
Jan 202637.9%20.9%11.4%9.3%9.3%7.7%3.4%
Feb 202635.4%23.7%10.6%10.6%8.7%7.1%3.9%
Mar 202635%23.5%10.5%10.5%8.6%7.1%4.7%
Apr 202638.9%21.4%11.7%7.8%9.6%6.4%4.3%
May 202641.1%22.5%10.1%8.3%6.8%6.8%4.5%
Jun 202644.1%19.8%8.9%8.9%7.3%7.3%4%
Jul 202640.7%22.4%8.2%10%8.2%6.7%3.7%
Aug 202644.4%19.9%8.9%7.3%7.3%7.3%4.9%
Sep 202638.7%21.3%9.5%9.5%9.5%7.8%3.5%

How has the Berry Bros. & Rudd and Waitrose Cellar comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom online wine retailers in September 2026?

4 changes

  1. In September 2026, Naked Wines overtook Berry Bros. & Rudd to rank 4th among online wine retailers in the United Kingdom, with 9.5% of the searches.

  2. In September 2026, Virgin Wines overtook Berry Bros. & Rudd to rank 5th among online wine retailers in the United Kingdom, with 9.5% of the searches.

  3. In September 2026, Berry Bros. & Rudd gained share of searches among online wine retailers in the United Kingdom, from 7.3% to 7.8%.

  4. In September 2026, Waitrose Cellar lost share of searches among online wine retailers in the United Kingdom, from 4.9% to 3.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Berry Bros. & Rudd’s and Waitrose Cellar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Berry Bros. & Rudd

2 branded search terms

  • berry bros
  • berry bros and rudd

Waitrose Cellar

1 branded search term

  • waitrose cellar

How the Brand Demand Index is measured

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