Brandwave

How popular isWaitrose Cellar?

In September 2026, people searched for Waitrose Cellar by name about 9,900 times in the United Kingdom, a 33.1% decrease from the previous year. These searches made up 3.5% of all United Kingdom online wine retailer searches, placing Waitrose Cellar seventh out of seven retailers. When we asked both ChatGPT and Google AI Overviews about online wine retailers, Waitrose Cellar appeared in two of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Waitrose Cellar is the seventh most searched of 7 competitors and the sixth most recommended in AI answers.

  1. Majestic WineShare of searches 38.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. The Wine SocietyShare of searches 21.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. LaithwaitesShare of searches 9.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Naked WinesShare of searches 9.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Waitrose CellarShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top online wine retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Waitrose Cellar was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Waitrose Cellar is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Wine Society1st
  2. Majestic Wine2nd
  3. Laithwaites3rd
  4. Naked Wines4th
  5. Virgin Wines5th
  6. Waitrose Cellar6th
  7. Berry Bros. & Rudd7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Majestic Wine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Wine Society4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Laithwaites4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Wines2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Berry Bros. & Rudd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waitrose Cellar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virgin Wines1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online wine retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which online wine retailers compete with Waitrose Cellar?

Waitrose Cellar against online wine retailers in the United Kingdom, by month

Share of searches by month for Majestic Wine, The Wine Society, Laithwaites, Naked Wines, Virgin Wines, Berry Bros. & Rudd, Waitrose Cellar. The figures are in the table below the chart.

View monthly share of searches table
MonthMajestic WineThe Wine SocietyLaithwaitesNaked WinesVirgin WinesBerry Bros. & RuddWaitrose Cellar
Oct 202541.8%18.7%10.3%10.3%8.4%6.9%3.7%
Nov 202541.3%18.5%12.4%10.2%8.3%5.6%3.7%
Dec 202546.8%17.2%11.5%7.7%7.7%6.3%2.8%
Jan 202637.9%20.9%11.4%9.3%9.3%7.7%3.4%
Feb 202635.4%23.7%10.6%10.6%8.7%7.1%3.9%
Mar 202635%23.5%10.5%10.5%8.6%7.1%4.7%
Apr 202638.9%21.4%11.7%7.8%9.6%6.4%4.3%
May 202641.1%22.5%10.1%8.3%6.8%6.8%4.5%
Jun 202644.1%19.8%8.9%8.9%7.3%7.3%4%
Jul 202640.7%22.4%8.2%10%8.2%6.7%3.7%
Aug 202644.4%19.9%8.9%7.3%7.3%7.3%4.9%
Sep 202638.7%21.3%9.5%9.5%9.5%7.8%3.5%

  1. 1.Majestic Wine

    38.7%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -5.7 points.

  2. 2.The Wine Society

    21.3%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Laithwaites

    9.5%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Naked Wines

    9.5%

    Moved from 5th to 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +2.2 points.

  5. 5.Virgin Wines

    9.5%

    Moved from 6th to 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +2.2 points.

  6. 6.Berry Bros. & Rudd

    7.8%

    Moved from 4th to 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.Waitrose Cellar

    3.5%

    Held 7th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.4 points.

Compare popularity between Waitrose Cellar and its closest rivals

Every comparison with Waitrose Cellar

6 comparisons

How has branded search demand for Waitrose Cellar changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Waitrose Cellar in the United Kingdom fell from 14.8K to 9.9K.
  • Across the 12 months ending September 2026, Waitrose Cellar’s share of searches among online wine retailers in the United Kingdom peaked at 4.9% in August 2026 and was lowest at 2.8% in December 2025.

How did search popularity change for United Kingdom online wine retailers in September 2026?

6 changes

  1. In September 2026, Naked Wines overtook Berry Bros. & Rudd to rank 4th among online wine retailers in the United Kingdom, with 9.5% of the searches.

  2. In September 2026, Virgin Wines overtook Berry Bros. & Rudd to rank 5th among online wine retailers in the United Kingdom, with 9.5% of the searches.

  3. In September 2026, The Wine Society gained share of searches among online wine retailers in the United Kingdom, from 19.9% to 21.3%.

  4. In September 2026, Laithwaites gained share of searches among online wine retailers in the United Kingdom, from 8.9% to 9.5%.

  5. In September 2026, Berry Bros. & Rudd gained share of searches among online wine retailers in the United Kingdom, from 7.3% to 7.8%.

  6. In September 2026, Majestic Wine lost share of searches among online wine retailers in the United Kingdom, from 44.4% to 38.7%.

How are Waitrose Cellar’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Waitrose Cellar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • waitrose cellar

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How the Brand Demand Index is measured

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