Brandwave

Bentley vs Citroen:Which is more popular?

In September 2026, Bentley and Citroen were level in searches among car brands in the United Kingdom, with an estimated 135K versus 132K branded searches, at 0.98% and 0.96% of the total. When we asked ChatGPT and Google AI Overviews about car brands, Citroen appeared in two of the five answers and Bentley in one. Bentley and Citroen were each mentioned first in one of the two answers that named either.

Among car brands in the United Kingdom in September 2026

Who do people search for more?

Bentley and Citroen are searched for about as often as each other.

Bentley 135K searchesCitroen 132K searches

Who does AI mention more?

Citroen, mentioned in 2 of 5 answers, Bentley in 1

Citroen in 2 of 5Bentley in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Bentley first in 1Citroen first in 1

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Citroen was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Bentley was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bentley and Citroen were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Volkswagen2nd
  3. BMW3rd
  4. Skoda3rd
  5. Mercedes-Benz5th
  6. Tesla6th
  7. Porsche7th
  8. Kia8th
  9. +2 more
  10. Bentley11th
  11. Citroen12th
  12. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volkswagen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Citroen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ford1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BYD1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Porsche1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BMW1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bentley1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Bentley or Citroen more popular in search?

This chart shows how often people search Google for Bentley and Citroen by name. Each line represents a brand's share of searches for all 55 car brands we track, month by month, from searches in United Kingdom.

Bentley and Citroen among car brands in the United Kingdom, by month

Share of searches by month for Bentley, Citroen. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaVolkswagenFordBYDPorscheTeslaKiaBMWPeugeotHyundaiMercedes-BenzLand RoverNissanSkodaCupraBentleyCitroen
Oct 20255.7%4.7%5.3%3%3.7%3.5%3.7%3.5%3.6%3.4%3.4%3.1%3.2%2.8%2.4%1.1%1.1%
Nov 20255.9%4.7%5.3%2.8%3.9%3.3%3.5%3.9%3.3%3.1%3.7%3.1%3.4%2.9%2.3%1.1%1.1%
Dec 20256.1%4.7%4.7%2.5%4.4%3.4%3.5%3.5%3.2%3.4%3.7%3.3%3.3%2.8%2%1.2%1.1%
Jan 20265.8%4.8%5%3.3%3.4%3.2%3.8%3.8%3.4%3.8%3.4%3.1%3.2%3.5%2.2%0.91%1%
Feb 20265.8%5%5.1%2.7%3.6%3%4%3.5%3.8%3.6%3.2%2.8%3.3%3.3%2.3%0.89%1.2%
Mar 20265.8%4.9%4.9%3%3.9%3.3%3.9%3.9%3.6%3.4%3.5%2.8%3.1%3.1%2.3%0.94%1.1%
Apr 20265.4%4.7%4.6%3.7%4.1%4.5%4%3.4%3.6%3.3%3.1%3%3.2%2.8%2.4%0.95%1%
May 20265.6%4.8%4.7%3.7%4%3.5%3.7%3.4%3.5%3.4%3.3%2.7%3.1%3%2.4%1%1%
Jun 20265.6%4.4%4.8%3.4%4.1%3.6%3.8%3.5%3.6%3.7%3.4%2.9%3.2%2.8%2.3%1.1%1.1%
Jul 20265.9%5%4.7%3.3%3.9%3.4%3.9%3.6%3.8%3.8%3.1%3.1%3.4%2.9%2.4%0.87%0.98%
Aug 20265.9%4.7%4.6%3.7%4%3.6%3.9%3.4%3.5%3.5%3.3%3%3%3%2.3%0.86%0.96%
Sep 20265.8%4.8%4.6%4%3.8%3.7%3.6%3.5%3.5%3.5%3.4%3.2%3.2%3.1%2.4%0.98%0.96%

How has the Bentley and Citroen comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Bentley took it in November 2025, Citroen took it in January 2026, Bentley took it in September 2026.
  • Across the 12 months ending September 2026, Bentley’s share of searches among car brands in the United Kingdom moved from 1.1% to 0.98%, and its estimated monthly branded searches moved from 149K to 135K.
  • Across the 12 months ending September 2026, Citroen’s share of searches among car brands in the United Kingdom moved from 1.1% to 0.96%, and its estimated monthly branded searches moved from 157K to 132K.

How did search popularity change for United Kingdom car brands in September 2026?

2 changes
  1. In September 2026, Bentley rose from 39th to 36th among car brands in the United Kingdom.

  2. In September 2026, Citroen fell from 36th to 39th among car brands in the United Kingdom.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Bentley’s and Citroen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bentley

5 branded search terms

  • bentley
  • bentley bentayga
  • bentley cars
  • bentley continental gt
  • bentley flying spur

Citroen

3 branded search terms

  • citroen
  • citroen berlingo
  • citroen c3

How the Brand Demand Index is measured

Other head-to-heads among car brands

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