Beaverbrooks vs Goldsmiths:Which is more popular in the United Kingdom?
In September 2026, Beaverbrooks had more branded searches than Goldsmiths among jewellers in the United Kingdom. Beaverbrooks had about 135,000 branded searches, while Goldsmiths had 14,300. Beaverbrooks made up 15.2% of all jeweller searches we track, and Goldsmiths accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about jewellers, Beaverbrooks appeared in two of the five answers and Goldsmiths in none.
Who do people search for more?
Beaverbrooks, about 9 searches for every 1 for Goldsmiths
Who does AI mention more?
Beaverbrooks, mentioned in 2 of 5 answers, Goldsmiths in 0
Who does AI recommend more?
Beaverbrooks, the only one of the two named
Follow Beaverbrooks vs Goldsmiths and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top jewellers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Beaverbrooks was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Goldsmiths did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
H.Samuel3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ernest Jones3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Warren James2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Beaverbrooks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pandora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Goldsmiths0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jewellers
5 answers
Asked ChatGPT
“Where should I buy an engagement ring in the UK?”
Asked ChatGPT
“What are the best jewellers in the UK?”
Asked ChatGPT
“Which high street jeweller in the UK has the best value?”
Searched Google, AI Overview
“jewellers”
Searched Google, AI Overview
“engagement rings”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Beaverbrooks or Goldsmiths more popular in search?
This chart shows how often people search Google for Beaverbrooks and Goldsmiths by name. Each line represents a brand's share of searches for all six jeweller brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Beaverbrooks, Goldsmiths. The figures are in the table below the chart.
View monthly share of searches table
| Month | H.Samuel | Warren James | Pandora | Beaverbrooks | Ernest Jones | Goldsmiths |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 23.4% | 20.8% | 15.7% | 10.4% | 1.1% |
| Nov 2025 | 22.4% | 27.4% | 29% | 12.2% | 8.2% | 0.76% |
| Dec 2025 | 23.9% | 29.3% | 21% | 16% | 8.8% | 0.93% |
| Jan 2026 | 26.7% | 21.8% | 23.4% | 14.6% | 12% | 1.5% |
| Feb 2026 | 28.4% | 23.2% | 20.8% | 15.6% | 10.5% | 1.6% |
| Mar 2026 | 27.3% | 22.3% | 23.9% | 15% | 10% | 1.5% |
| Apr 2026 | 30.9% | 20.7% | 18.5% | 16.9% | 11.4% | 1.7% |
| May 2026 | 28.9% | 23.6% | 17.3% | 15.8% | 12.9% | 1.6% |
| Jun 2026 | 27.8% | 22.7% | 20.3% | 15.2% | 12.4% | 1.5% |
| Jul 2026 | 26.9% | 22% | 19.6% | 18% | 12% | 1.5% |
| Aug 2026 | 31.1% | 20.8% | 18.3% | 17% | 11.4% | 1.5% |
| Sep 2026 | 27.8% | 22.7% | 20.3% | 15.2% | 12.4% | 1.6% |
How has branded search for Beaverbrooks and Goldsmiths changed in the United Kingdom over the last 12 months?
3 findings
- Beaverbrooks was ahead of Goldsmiths in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beaverbrooks’ share of searches among jewellers in the United Kingdom moved from 15.7% to 15.2%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Goldsmiths’ share of searches among jewellers in the United Kingdom moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 12K to 14.3K.
How did search popularity change for United Kingdom jewellers in September 2026?
2 changes
In September 2026, Beaverbrooks lost share of searches among jewellers in the United Kingdom, from 17% to 15.2%.
Estimated monthly branded searches for Goldsmiths in the United Kingdom rose 19.2% over 12 measured months, from 12K to 14.3K in September 2026.
How are Beaverbrooks’ and Goldsmiths’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Beaverbrooks’ and Goldsmiths’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beaverbrooks
1 branded search term
- beaverbrooks
Goldsmiths
2 branded search terms
- goldsmiths jewellers
- goldsmiths watches
Other head-to-heads among jewellers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.