Brandwave

Banana Tree vs wagamama:Which is more popular?

In September 2026, wagamama had more branded searches than Banana Tree among Asian restaurant chains in the United Kingdom. wagamama had about 301,000 branded searches, while Banana Tree had 2,400. wagamama made up 65% of all Asian restaurant chain searches we track, and Banana Tree accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about Asian restaurant chains, wagamama appeared in two of the three answers and Banana Tree in none.

Among Asian restaurant chains in the United Kingdom in September 2026

Who do people search for more?

wagamama, about 125 searches for every 1 for Banana Tree

wagamama 301K searchesBanana Tree 2.4K searches

Who does AI mention more?

wagamama, mentioned in 2 of 3 answers, Banana Tree in 0

wagamama in 2 of 3Banana Tree in 0 of 3

Who does AI recommend more?

wagamama, the only one of the two named

wagamama first in 2Banana Tree never named

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Top Asian restaurant chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, wagamama was mentioned in two out of three: in two of the three ChatGPT answers. Banana Tree did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. itsu1st
  2. wagamama2nd
  3. YO! Sushi3rd
  4. Wasabi4th
  5. Tampopo–
  6. Banana Tree–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • itsu3 of 3Named in 3 of 3 ChatGPT answers
  • wagamama2 of 3Named in 2 of 3 ChatGPT answers
  • YO! Sushi2 of 3Named in 2 of 3 ChatGPT answers
  • Wasabi1 of 3Named in 1 of 3 ChatGPT answers
  • Tampopo0 of 3Named in 0 of 3 ChatGPT answers
  • Banana Tree0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Asian restaurant chains

3 answers
  • Asked ChatGPT

    “What's the best Asian restaurant chain in the UK?”

    1. 1wagamama
    2. 2itsu
  • Asked ChatGPT

    “Which UK chain has the best sushi?”

    1. 1itsu
    2. 2YO! Sushi
  • Asked ChatGPT

    “What are the most popular noodle and sushi chains in the UK?”

    1. 1wagamama
    2. 2itsu
    3. 3YO! Sushi
    4. 4Wasabi
  • Searched Google, AI Overview

    “sushi”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “asian restaurant”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Banana Tree or wagamama more popular in search?

This chart shows how often people search Google for Banana Tree and wagamama by name. Each line represents a brand's share of searches for all six Asian restaurant chains we track, month by month, from searches in United Kingdom.

Banana Tree and wagamama among Asian restaurant chains in the United Kingdom, by month

Share of searches by month for wagamama, Banana Tree. The figures are in the table below the chart.

View monthly share of searches table
MonthwagamamaitsuYO! SushiTampopoWasabiBanana Tree
Oct 202568%20.4%9.1%1.5%0.65%0.36%
Nov 202564.4%23.6%8.7%2.1%0.61%0.51%
Dec 202566.4%19.8%10.9%1.8%0.63%0.43%
Jan 202663.6%19%12.8%2.6%1.6%0.5%
Feb 202666%19.7%10.9%2.2%0.77%0.43%
Mar 202663.2%23.1%10.4%2.1%0.9%0.4%
Apr 202668.3%16.8%11.2%2.2%0.98%0.43%
May 202664.1%19.3%12.9%2.1%0.96%0.63%
Jun 202665.7%19.8%10.8%2.2%0.99%0.51%
Jul 202664.2%19.3%12.9%2.1%0.89%0.63%
Aug 202666.8%16.4%13.4%1.8%0.93%0.64%
Sep 202665%16%16%1.7%0.8%0.52%

How has the Banana Tree and wagamama comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom Asian restaurant chains in September 2026?

1 change
  1. In September 2026, wagamama lost share of searches among Asian restaurant chains in the United Kingdom, from 66.8% to 65%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Banana Tree’s and wagamama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Banana Tree

1 branded search term

  • banana tree restaurant

wagamama

1 branded search term

  • wagamama

How the Brand Demand Index is measured

Other head-to-heads among Asian restaurant chains

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