Banana Tree vs itsu:Which is more popular?
In September 2026, itsu had more branded searches than Banana Tree among Asian restaurant chains in the United Kingdom. itsu had about 74,000 branded searches, while Banana Tree had 2,400. itsu made up 16% of all Asian restaurant chain searches we track, and Banana Tree accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about Asian restaurant chains, itsu appeared in all three answers and Banana Tree in none.
Who do people search for more?
itsu, about 31 searches for every 1 for Banana Tree
Who does AI mention more?
itsu, mentioned in every answer we collected
Who does AI recommend more?
itsu, the only one of the two named
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Top Asian restaurant chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, itsu appeared in all three answers. Banana Tree did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about Asian restaurant chains
3 answers
Asked ChatGPT
“What's the best Asian restaurant chain in the UK?”
Asked ChatGPT
“Which UK chain has the best sushi?”
Asked ChatGPT
“What are the most popular noodle and sushi chains in the UK?”
Searched Google, AI Overview
“sushi”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“asian restaurant”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Banana Tree or itsu more popular in search?
This chart shows how often people search Google for Banana Tree and itsu by name. Each line represents a brand's share of searches for all six Asian restaurant chains we track, month by month, from searches in United Kingdom.
Share of searches by month for itsu, Banana Tree. The figures are in the table below the chart.
View monthly share of searches table
| Month | wagamama | itsu | YO! Sushi | Tampopo | Wasabi | Banana Tree |
|---|---|---|---|---|---|---|
| Oct 2025 | 68% | 20.4% | 9.1% | 1.5% | 0.65% | 0.36% |
| Nov 2025 | 64.4% | 23.6% | 8.7% | 2.1% | 0.61% | 0.51% |
| Dec 2025 | 66.4% | 19.8% | 10.9% | 1.8% | 0.63% | 0.43% |
| Jan 2026 | 63.6% | 19% | 12.8% | 2.6% | 1.6% | 0.5% |
| Feb 2026 | 66% | 19.7% | 10.9% | 2.2% | 0.77% | 0.43% |
| Mar 2026 | 63.2% | 23.1% | 10.4% | 2.1% | 0.9% | 0.4% |
| Apr 2026 | 68.3% | 16.8% | 11.2% | 2.2% | 0.98% | 0.43% |
| May 2026 | 64.1% | 19.3% | 12.9% | 2.1% | 0.96% | 0.63% |
| Jun 2026 | 65.7% | 19.8% | 10.8% | 2.2% | 0.99% | 0.51% |
| Jul 2026 | 64.2% | 19.3% | 12.9% | 2.1% | 0.89% | 0.63% |
| Aug 2026 | 66.8% | 16.4% | 13.4% | 1.8% | 0.93% | 0.64% |
| Sep 2026 | 65% | 16% | 16% | 1.7% | 0.8% | 0.52% |
How has the Banana Tree and itsu comparison changed over the last 12 months?
3 findings
- itsu was ahead of Banana Tree in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Banana Tree’s share of searches among Asian restaurant chains in the United Kingdom moved from 0.36% to 0.52%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, itsu’s share of searches among Asian restaurant chains in the United Kingdom moved from 20.4% to 16%, and its estimated monthly branded searches moved from 135K to 74K.
How did search popularity change for United Kingdom Asian restaurant chains in September 2026?
1 change
itsu’s share of searches among Asian restaurant chains in the United Kingdom has lost ground for 3 months in a row, from 19.8% to 16% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Banana Tree’s and itsu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Banana Tree
1 branded search term
- banana tree restaurant
itsu
1 branded search term
- itsu
Other head-to-heads among Asian restaurant chains
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