Brandwave

AXS vs See Tickets:Which is more popular?

In September 2026, See Tickets had more branded searches than AXS among ticket sites in the United Kingdom. See Tickets had about 74,000 branded searches, while AXS had 49,500. See Tickets made up 2.1% of all ticket site searches we track, and AXS accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about ticket sites, See Tickets appeared in three of the four answers and AXS in one. See Tickets was mentioned before AXS in two out of three answers.

Among ticket sites in the United Kingdom in September 2026

Who do people search for more?

See Tickets, about 49% more searches than AXS

See Tickets 74K searchesAXS 49.5K searches

Who does AI mention more?

See Tickets, mentioned in 3 of 4 answers, AXS in 1

See Tickets in 3 of 4AXS in 1 of 4

Who does AI recommend more?

See Tickets, named ahead of AXS in 2 of 3 answers

See Tickets first in 2AXS first in 1

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Top ticket sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, See Tickets was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. AXS was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. See Tickets was listed before AXS in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ticketmaster1st
  2. See Tickets2nd
  3. DICE3rd
  4. Twickets4th
  5. AXS5th
  6. viagogo6th
  7. Eventbrite–
  8. Skiddle–
  9. StubHub–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ticketmaster4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • See Tickets3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Twickets2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DICE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • viagogo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AXS1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Eventbrite0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Skiddle0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • StubHub0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ticket sites

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is AXS or See Tickets more popular in search?

This chart shows how often people search Google for AXS and See Tickets by name. Each line represents a brand's share of searches for all nine ticket sites we track, month by month, from searches in United Kingdom.

AXS and See Tickets among ticket sites in the United Kingdom, by month

Share of searches by month for See Tickets, AXS. The figures are in the table below the chart.

View monthly share of searches table
MonthTicketmasterEventbriteviagogoTwicketsSee TicketsSkiddleStubHubAXSDICE
Oct 202564.7%11.2%6.1%6.1%4.1%2.7%2.2%2.7%0.13%
Nov 202558.8%12.1%8.1%8.1%4.4%3%3%2.4%0.14%
Dec 202565.4%9.3%7.6%6.2%3.4%3.4%2.3%2.3%0.2%
Jan 202673%7.1%7.1%4.7%2.6%2.1%2.1%1.2%0.1%
Feb 202662.2%11%7.4%7.4%3.3%4.1%2.7%1.8%0.16%
Mar 202657%14.6%8%8%3.6%3.6%2.9%2%0.17%
Apr 202660%10.6%8.7%8.7%3.2%3.2%3.2%2.1%0.19%
May 202660.3%10.1%8.3%8.3%3.7%3.7%3%2.5%0.15%
Jun 202663.6%8.7%8.7%8.7%3.2%2.6%2.6%1.7%0.1%
Jul 202658.4%9.8%9.8%9.8%3.6%3.6%2.9%2%0.14%
Aug 202660.2%10.4%8.5%8.5%3.1%3.8%3.1%2.1%0.15%
Sep 202674.9%7.1%5.8%4.7%2.1%2.1%1.7%1.4%0.13%

How has the AXS and See Tickets comparison changed over the last 12 months?

3 findings
  • See Tickets was ahead of AXS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AXS’s share of searches among ticket sites in the United Kingdom moved from 2.7% to 1.4%, and its estimated monthly branded searches moved from 74K to 49.5K.
  • Across the 12 months ending September 2026, See Tickets’ share of searches among ticket sites in the United Kingdom moved from 4.1% to 2.1%, and its estimated monthly branded searches moved from 110K to 74K.

How did search popularity change for United Kingdom ticket sites in September 2026?

2 changes

  1. In September 2026, See Tickets lost share of searches among ticket sites in the United Kingdom, from 3.1% to 2.1%.

  2. In September 2026, AXS lost share of searches among ticket sites in the United Kingdom, from 2.1% to 1.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AXS’s and See Tickets’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AXS

1 branded search term

  • axs tickets

See Tickets

1 branded search term

  • see tickets

How the Brand Demand Index is measured

Other head-to-heads among ticket sites

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