AXA vs The Van Insurer:Which is more popular?
In September 2026, AXA had more branded searches than The Van Insurer among van insurance providers in the United Kingdom. AXA had about 1,000 branded searches, while The Van Insurer had 320. AXA made up 5.4% of all van insurance provider searches we track, and The Van Insurer accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about van insurance providers, The Van Insurer appeared in three of the five answers and AXA in one. AXA and The Van Insurer were each mentioned first in one of the two answers.
Who do people search for more?
AXA, about 3 searches for every 1 for The Van Insurer
Who does AI mention more?
The Van Insurer, mentioned in 3 of 5 answers, AXA in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top van insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Van Insurer was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. AXA was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. AXA and The Van Insurer were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Van Insurer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Direct Line1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aviva1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- AXA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Admiral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tradex Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hastings Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ageas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
1st Central0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about van insurance providers
5 answers
Asked ChatGPT
“Who has the best van insurance in the UK?”
Asked ChatGPT
“Which company should I insure my van with?”
Asked ChatGPT
“What's the cheapest van insurance for a tradesperson in the UK?”
Searched Google, AI Overview
“van insurance”
Searched Google, AI Overview
“van insurance quote”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is AXA or The Van Insurer more popular in search?
This chart shows how often people search Google for AXA and The Van Insurer by name. Each line represents a brand's share of searches for all ten van insurance providers we track, month by month, from searches in United Kingdom.
Share of searches by month for AXA, The Van Insurer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Admiral | Direct Line | Aviva | Tradex Insurance | Hastings Direct | AXA | RAC | Ageas | The Van Insurer | 1st Central |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 22.7% | 9.8% | 12.4% | 8.2% | 4.5% | 2.5% | 3.7% | 1.3% | 0.88% |
| Nov 2025 | 37.7% | 20.6% | 10.9% | 10.9% | 7.4% | 4.1% | 2.7% | 3.4% | 1.5% | 0.8% |
| Dec 2025 | 35.7% | 23.8% | 10.6% | 10.6% | 6.6% | 4.8% | 2.6% | 3.2% | 1.4% | 0.73% |
| Jan 2026 | 33.1% | 22.1% | 12% | 9.5% | 8% | 5% | 3.6% | 3.6% | 2% | 1.1% |
| Feb 2026 | 33.3% | 22.2% | 12.1% | 9.6% | 8.1% | 4.4% | 3.6% | 3.6% | 2% | 1.1% |
| Mar 2026 | 36.2% | 19.7% | 10.7% | 10.7% | 8.5% | 4.5% | 3.2% | 3.9% | 1.7% | 0.76% |
| Apr 2026 | 33.8% | 22.5% | 12.3% | 9.7% | 8.2% | 4.5% | 3% | 3.7% | 1.6% | 0.72% |
| May 2026 | 36.9% | 20.1% | 10.6% | 8.9% | 8.9% | 5.6% | 2.7% | 3.3% | 2.2% | 0.78% |
| Jun 2026 | 35.4% | 19.3% | 12.9% | 10.2% | 8.6% | 4.7% | 3.2% | 3.2% | 1.7% | 0.75% |
| Jul 2026 | 35.6% | 19.4% | 12.9% | 10.2% | 8.6% | 4.7% | 3.2% | 3.2% | 1.4% | 0.75% |
| Aug 2026 | 36.4% | 19.8% | 13.2% | 8.8% | 8.8% | 4.8% | 3.3% | 2.6% | 1.4% | 0.77% |
| Sep 2026 | 35.4% | 19.3% | 12.9% | 10.2% | 8.6% | 5.4% | 3.2% | 2.6% | 1.7% | 0.75% |
How has the AXA and The Van Insurer comparison changed over the last 12 months?
3 findings
- AXA was ahead of The Van Insurer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AXA’s share of searches among van insurance providers in the United Kingdom moved from 4.5% to 5.4%, and its estimated monthly branded searches moved from 880 to 1K.
- Across the 12 months ending September 2026, The Van Insurer’s share of searches among van insurance providers in the United Kingdom moved from 1.3% to 1.7%, and its estimated monthly branded searches moved from 260 to 320.
How did search popularity change for United Kingdom van insurance providers in September 2026?
2 changes
In September 2026, AXA gained share of searches among van insurance providers in the United Kingdom, from 4.8% to 5.4%.
Estimated monthly branded searches for The Van Insurer in the United Kingdom rose 23.1% over 12 measured months, from 260 to 320 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AXA’s and The Van Insurer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AXA
1 branded search term
- axa van insurance
The Van Insurer
1 branded search term
- the van insurer
Other head-to-heads among van insurance providers
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