Brandwave

Awesome Walls vs The Climbing Academy:Which is more popular?

In September 2026, Awesome Walls had more branded searches than The Climbing Academy among climbing centres in the United Kingdom. Awesome Walls had about 1,900 branded searches, while The Climbing Academy had 1,000. Awesome Walls made up 1.8% of all climbing centre searches we track, and The Climbing Academy accounted for 0.93%. When we asked ChatGPT and Google AI Overviews about climbing centres, Awesome Walls and The Climbing Academy each appeared in one of the three answers.

Among climbing centres in the United Kingdom in September 2026

Who do people search for more?

Awesome Walls, about 90% more searches than The Climbing Academy

Awesome Walls 1.9K searchesThe Climbing Academy 1K searches

Who does AI mention more?

Both were mentioned in 1 of 3 answers.

Awesome Walls in 1 of 3The Climbing Academy in 1 of 3

Follow Awesome Walls vs The Climbing Academy and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top climbing centres in ChatGPT and Google AI Overviews

In three ChatGPT questions, Awesome Walls and The Climbing Academy were each mentioned in one out of three: in one of the three ChatGPT answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about climbing centres

3 answers

  • Asked ChatGPT

    “What's the best climbing centre chain in the UK?”

    1. 1The Depot Climbing
    2. 2The Climbing Hangar
    3. 3The Climbing Academy
    4. 4Awesome Walls

  • Asked ChatGPT

    “Which bouldering gym is best for beginners?”

    1. Asked ChatGPT

      “Where's a good climbing wall near me?”

      1. 1Rock Over Climbing

    2. Searched Google, AI Overview

      “bouldering near me”

      Google showed no AI Overview for this search.

    3. Searched Google, AI Overview

      “climbing wall near me”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

    Is Awesome Walls or The Climbing Academy more popular in search?

    This chart shows how often people search Google for Awesome Walls and The Climbing Academy by name. Each line represents a brand's share of searches for all eight climbing centres we track, month by month, from searches in United Kingdom.

    Awesome Walls and The Climbing Academy among climbing centres in the United Kingdom, by month

    Share of searches by month for Awesome Walls, The Climbing Academy. The figures are in the table below the chart.

    View monthly share of searches table
    MonthThe Castle Climbing CentreMile End Climbing WallParthian ClimbingRock Over ClimbingThe Climbing HangarThe Depot ClimbingAwesome WallsThe Climbing Academy
    Oct 202534.9%12.8%15.6%10.4%19.1%3.8%2.5%0.86%
    Nov 202537.3%11.1%16.7%11.1%16.7%4.1%2.2%0.81%
    Dec 202536.3%13.3%16.2%10.9%16.2%4%2.1%0.97%
    Jan 202637.3%13.6%13.6%11.1%16.7%4.1%2.7%0.92%
    Feb 202637.3%13.6%13.6%11.1%16.7%4.1%2.7%0.92%
    Mar 202640%14.6%12%12%14.6%3.6%2.4%0.87%
    Apr 202643.3%15.8%10.6%10.6%12.9%3.8%2%0.94%
    May 202643.4%15.9%13%10.6%10.6%3.9%1.7%0.94%
    Jun 202646.3%13.8%11.3%11.3%11.3%3.3%1.8%0.82%
    Jul 202646.9%14%11.5%11.5%9.4%4.2%1.9%0.83%
    Aug 202648.3%14.4%11.8%9.7%9.7%3.5%1.9%0.86%
    Sep 202646.2%13.8%11.3%11.3%11.3%3.4%1.8%0.93%

    How has the Awesome Walls and The Climbing Academy comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United Kingdom climbing centres in September 2026?

    1 change

    1. Estimated monthly branded searches for Awesome Walls in the United Kingdom fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Awesome Walls’ and The Climbing Academy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Awesome Walls

    1 branded search term

    • awesome walls

    The Climbing Academy

    1 branded search term

    • the climbing academy

    How the Brand Demand Index is measured

    Other head-to-heads among climbing centres

    Creator with pink hair and a pink jacket

    Put your own brand in this comparison

    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

    Start free