Brandwave

Awesome Walls vs Parthian Climbing:Which is more popular?

In September 2026, Parthian Climbing had more branded searches than Awesome Walls among climbing centres in the United Kingdom. Parthian Climbing had about 12,100 branded searches, while Awesome Walls had 1,900. Parthian Climbing made up 11.3% of all climbing centre searches we track, and Awesome Walls accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about climbing centres, Awesome Walls appeared in one of the three answers and Parthian Climbing in none.

Among climbing centres in the United Kingdom in September 2026

Who do people search for more?

Parthian Climbing, about 6 searches for every 1 for Awesome Walls

Parthian Climbing 12.1K searchesAwesome Walls 1.9K searches

Who does AI mention more?

Awesome Walls, mentioned in 1 of 3 answers, Parthian Climbing in 0

Awesome Walls in 1 of 3Parthian Climbing in 0 of 3

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Top climbing centres in ChatGPT and Google AI Overviews

In three ChatGPT questions, Awesome Walls was mentioned in one out of three: in one of the three ChatGPT answers. Parthian Climbing did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about climbing centres

3 answers

  • Asked ChatGPT

    “What's the best climbing centre chain in the UK?”

    1. 1The Depot Climbing
    2. 2The Climbing Hangar
    3. 3The Climbing Academy
    4. 4Awesome Walls

  • Asked ChatGPT

    “Which bouldering gym is best for beginners?”

    1. Asked ChatGPT

      “Where's a good climbing wall near me?”

      1. 1Rock Over Climbing

    2. Searched Google, AI Overview

      “bouldering near me”

      Google showed no AI Overview for this search.

    3. Searched Google, AI Overview

      “climbing wall near me”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

    Is Awesome Walls or Parthian Climbing more popular in search?

    This chart shows how often people search Google for Awesome Walls and Parthian Climbing by name. Each line represents a brand's share of searches for all eight climbing centres we track, month by month, from searches in United Kingdom.

    Awesome Walls and Parthian Climbing among climbing centres in the United Kingdom, by month

    Share of searches by month for Parthian Climbing, Awesome Walls. The figures are in the table below the chart.

    View monthly share of searches table
    MonthThe Castle Climbing CentreMile End Climbing WallParthian ClimbingRock Over ClimbingThe Climbing HangarThe Depot ClimbingAwesome WallsThe Climbing Academy
    Oct 202534.9%12.8%15.6%10.4%19.1%3.8%2.5%0.86%
    Nov 202537.3%11.1%16.7%11.1%16.7%4.1%2.2%0.81%
    Dec 202536.3%13.3%16.2%10.9%16.2%4%2.1%0.97%
    Jan 202637.3%13.6%13.6%11.1%16.7%4.1%2.7%0.92%
    Feb 202637.3%13.6%13.6%11.1%16.7%4.1%2.7%0.92%
    Mar 202640%14.6%12%12%14.6%3.6%2.4%0.87%
    Apr 202643.3%15.8%10.6%10.6%12.9%3.8%2%0.94%
    May 202643.4%15.9%13%10.6%10.6%3.9%1.7%0.94%
    Jun 202646.3%13.8%11.3%11.3%11.3%3.3%1.8%0.82%
    Jul 202646.9%14%11.5%11.5%9.4%4.2%1.9%0.83%
    Aug 202648.3%14.4%11.8%9.7%9.7%3.5%1.9%0.86%
    Sep 202646.2%13.8%11.3%11.3%11.3%3.4%1.8%0.93%

    How has the Awesome Walls and Parthian Climbing comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United Kingdom climbing centres in September 2026?

    2 changes

    1. Estimated monthly branded searches for Awesome Walls in the United Kingdom fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

    2. Estimated monthly branded searches for Parthian Climbing in the United Kingdom fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Awesome Walls’ and Parthian Climbing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Awesome Walls

    1 branded search term

    • awesome walls

    Parthian Climbing

    1 branded search term

    • parthian climbing

    How the Brand Demand Index is measured

    Other head-to-heads among climbing centres

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