Brandwave

Awesome Walls vs The Depot Climbing:Which is more popular?

In September 2026, The Depot Climbing had more branded searches than Awesome Walls among climbing centres in the United Kingdom. The Depot Climbing had about 3,600 branded searches, while Awesome Walls had 1,900. The Depot Climbing made up 3.4% of all climbing centre searches we track, and Awesome Walls accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about climbing centres, Awesome Walls and The Depot Climbing each appeared in one of the three answers.

Among climbing centres in the United Kingdom in September 2026

Who do people search for more?

The Depot Climbing, about 89% more searches than Awesome Walls

The Depot Climbing 3.6K searchesAwesome Walls 1.9K searches

Who does AI mention more?

Both were mentioned in 1 of 3 answers.

Awesome Walls in 1 of 3The Depot Climbing in 1 of 3

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Top climbing centres in ChatGPT and Google AI Overviews

In three ChatGPT questions, Awesome Walls and The Depot Climbing were each mentioned in one out of three: in one of the three ChatGPT answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about climbing centres

3 answers

  • Asked ChatGPT

    “What's the best climbing centre chain in the UK?”

    1. 1The Depot Climbing
    2. 2The Climbing Hangar
    3. 3The Climbing Academy
    4. 4Awesome Walls

  • Asked ChatGPT

    “Which bouldering gym is best for beginners?”

    1. Asked ChatGPT

      “Where's a good climbing wall near me?”

      1. 1Rock Over Climbing

    2. Searched Google, AI Overview

      “bouldering near me”

      Google showed no AI Overview for this search.

    3. Searched Google, AI Overview

      “climbing wall near me”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

    Is Awesome Walls or The Depot Climbing more popular in search?

    This chart shows how often people search Google for Awesome Walls and The Depot Climbing by name. Each line represents a brand's share of searches for all eight climbing centres we track, month by month, from searches in United Kingdom.

    Awesome Walls and The Depot Climbing among climbing centres in the United Kingdom, by month

    Share of searches by month for The Depot Climbing, Awesome Walls. The figures are in the table below the chart.

    View monthly share of searches table
    MonthThe Castle Climbing CentreMile End Climbing WallParthian ClimbingRock Over ClimbingThe Climbing HangarThe Depot ClimbingAwesome WallsThe Climbing Academy
    Oct 202534.9%12.8%15.6%10.4%19.1%3.8%2.5%0.86%
    Nov 202537.3%11.1%16.7%11.1%16.7%4.1%2.2%0.81%
    Dec 202536.3%13.3%16.2%10.9%16.2%4%2.1%0.97%
    Jan 202637.3%13.6%13.6%11.1%16.7%4.1%2.7%0.92%
    Feb 202637.3%13.6%13.6%11.1%16.7%4.1%2.7%0.92%
    Mar 202640%14.6%12%12%14.6%3.6%2.4%0.87%
    Apr 202643.3%15.8%10.6%10.6%12.9%3.8%2%0.94%
    May 202643.4%15.9%13%10.6%10.6%3.9%1.7%0.94%
    Jun 202646.3%13.8%11.3%11.3%11.3%3.3%1.8%0.82%
    Jul 202646.9%14%11.5%11.5%9.4%4.2%1.9%0.83%
    Aug 202648.3%14.4%11.8%9.7%9.7%3.5%1.9%0.86%
    Sep 202646.2%13.8%11.3%11.3%11.3%3.4%1.8%0.93%

    How has the Awesome Walls and The Depot Climbing comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United Kingdom climbing centres in September 2026?

    2 changes

    1. Estimated monthly branded searches for Awesome Walls in the United Kingdom fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

    2. Estimated monthly branded searches for The Depot Climbing in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Awesome Walls’ and The Depot Climbing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Awesome Walls

    1 branded search term

    • awesome walls

    The Depot Climbing

    1 branded search term

    • depot climbing

    How the Brand Demand Index is measured

    Other head-to-heads among climbing centres

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