Aussie vs L'Oréal Paris Elvive:Which is more popular?
In September 2026, Aussie had more branded searches than L'Oréal Paris Elvive among shampoo brands in the United Kingdom. Aussie had about 9,900 branded searches, while L'Oréal Paris Elvive had 6,500. Aussie made up 3.3% of all shampoo brand searches we track, and L'Oréal Paris Elvive accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about shampoo brands, L'Oréal Paris Elvive appeared in four of the five answers and Aussie in none.
Who do people search for more?
Aussie, about 52% more searches than L'Oréal Paris Elvive
Who does AI mention more?
L'Oréal Paris Elvive, mentioned in 4 of 5 answers, Aussie in 0
Who does AI recommend more?
L'Oréal Paris Elvive, the only one of the two named
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Top shampoo brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, L'Oréal Paris Elvive was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Aussie did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- L'Oréal Paris Elvive4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kérastase2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Redken2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Head & Shoulders2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Olaplex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moroccanoil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dove1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Herbal Essences1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
K180 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Aussie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shampoo brands
5 answers
Asked ChatGPT
“Which shampoo should I use in the UK?”
Asked ChatGPT
“What are the best shampoo brands?”
Asked ChatGPT
“What is the best shampoo for hair loss?”
Searched Google, AI Overview
“shampoo”
Searched Google, AI Overview
“best shampoo”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Aussie or L'Oréal Paris Elvive more popular in search?
This chart shows how often people search Google for Aussie and L'Oréal Paris Elvive by name. Each line represents a brand's share of searches for all 15 shampoo brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Aussie, L'Oréal Paris Elvive. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kérastase | K18 | Olaplex | Moroccanoil | Redken | OGX | Philip Kingsley | Aussie | TRESemmé | Dove | Head & Shoulders | Herbal Essences | L'Oréal Paris Elvive | Pantene | Bumble and bumble |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 18.2% | 18.2% | 9.9% | 6.7% | 3.6% | 4.4% | 3% | 2.4% | 1.3% | 3% | 2% | 2.4% | 1.6% | 1.1% |
| Nov 2025 | 25% | 16.8% | 20.6% | 11.2% | 6.2% | 2.7% | 4.1% | 2.2% | 1.8% | 1.5% | 2.2% | 1.5% | 1.8% | 1.2% | 1% |
| Dec 2025 | 24.4% | 16.3% | 19.9% | 10.9% | 6% | 3.3% | 4.9% | 2.7% | 1.8% | 1.5% | 2.2% | 1.5% | 2.2% | 1.5% | 1.2% |
| Jan 2026 | 25.7% | 17.2% | 17.2% | 9.4% | 6.3% | 3.4% | 4.2% | 2.8% | 2.3% | 1.5% | 2.8% | 1.9% | 2.3% | 1.9% | 1.2% |
| Feb 2026 | 25.2% | 16.8% | 16.8% | 9.2% | 6.2% | 4.1% | 4.1% | 2.8% | 2.2% | 2.2% | 2.8% | 2.2% | 2.2% | 1.8% | 1.2% |
| Mar 2026 | 23.5% | 15.7% | 19.2% | 10.5% | 5.7% | 3.8% | 3.8% | 3.1% | 2.1% | 2.1% | 3.1% | 2.1% | 2.1% | 1.7% | 1.4% |
| Apr 2026 | 21.4% | 17.5% | 17.5% | 9.6% | 6.4% | 4.3% | 4.3% | 3.5% | 2.3% | 2.3% | 3.5% | 2.3% | 2% | 1.9% | 1.3% |
| May 2026 | 21.1% | 14.1% | 17.3% | 14.1% | 5.2% | 4.2% | 4.2% | 3.5% | 2.8% | 2.8% | 3.5% | 2.3% | 2% | 1.5% | 1.3% |
| Jun 2026 | 21.5% | 14.4% | 17.6% | 11.7% | 6.4% | 4.3% | 4.3% | 3.5% | 3.5% | 2.9% | 2.9% | 2.3% | 1.9% | 1.6% | 1.3% |
| Jul 2026 | 22.2% | 14.8% | 14.8% | 9.9% | 5.4% | 8.1% | 4.4% | 3.6% | 3.6% | 3% | 3% | 2.4% | 1.9% | 1.6% | 1.1% |
| Aug 2026 | 25.2% | 16.8% | 13.8% | 9.2% | 6.2% | 5% | 4.1% | 3.4% | 2.8% | 2.8% | 2.8% | 2.2% | 2.2% | 1.8% | 1.8% |
| Sep 2026 | 24.8% | 16.6% | 16.6% | 9.1% | 6.1% | 4% | 4% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 1.5% | 0.97% |
How has the Aussie and L'Oréal Paris Elvive comparison changed over the last 12 months?
3 findings
- Aussie was ahead of L'Oréal Paris Elvive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aussie’s share of searches among shampoo brands in the United Kingdom moved from 3% to 3.3%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, L'Oréal Paris Elvive’s share of searches among shampoo brands in the United Kingdom moved from 2.4% to 2.2%, and its estimated monthly branded searches moved from 8K to 6.5K.
How did search popularity change for United Kingdom shampoo brands in September 2026?
1 change
Estimated monthly branded searches for L'Oréal Paris Elvive in the United Kingdom fell 18.8% over 12 measured months, from 8K to 6.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Aussie’s and L'Oréal Paris Elvive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aussie
1 branded search term
- aussie shampoo
L'Oréal Paris Elvive
2 branded search terms
- elvive
- loreal elvive
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