Atom bank vs Kroo:Which is more popular?
In September 2026, Atom bank had more branded searches than Kroo among neobanks in the United Kingdom. Atom bank had about 12,100 branded searches, while Kroo had 6,300. Atom bank made up 3.2% of all neobank searches we track, and Kroo accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about neobanks, neither Atom bank nor Kroo appeared in any of the five answers.
Who do people search for more?
Atom bank, about 92% more searches than Kroo
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top neobanks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Atom bank nor Kroo showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Monzo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Starling Bank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Chase UK5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Revolut4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zopa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Atom bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kroo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about neobanks
5 answers
Asked ChatGPT
“Which neobank should I use in the UK?”
Asked ChatGPT
“What are the best neobanks in the UK?”
Asked ChatGPT
“What's the best neobank in the UK for everyday banking?”
Searched Google, AI Overview
“neobanks uk”
Searched Google, AI Overview
“mobile bank account”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Share of searches by month for Atom bank, Kroo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Monzo | Revolut | Starling Bank | Zopa | Chase UK | Atom bank | Kroo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 22.7% | 25.2% | 6.9% | 6.1% | 5.6% | 2.1% |
| Nov 2025 | 30.2% | 21.8% | 27.7% | 7.6% | 5.6% | 5.1% | 2.1% |
| Dec 2025 | 31.7% | 22.1% | 26.3% | 7.2% | 5.8% | 4.8% | 2.1% |
| Jan 2026 | 40.6% | 17.2% | 24.3% | 5.5% | 6.1% | 4.5% | 1.8% |
| Feb 2026 | 32.1% | 20.2% | 26.5% | 7.3% | 6.6% | 4.9% | 2.4% |
| Mar 2026 | 30.8% | 24.9% | 24.7% | 6.7% | 6.1% | 4.5% | 2.2% |
| Apr 2026 | 29.1% | 23% | 29% | 6.6% | 5.6% | 4.4% | 2.4% |
| May 2026 | 30.6% | 24.7% | 26.5% | 5.9% | 6.1% | 4% | 2.2% |
| Jun 2026 | 29.2% | 26.9% | 25.9% | 7.2% | 4.9% | 3.9% | 2% |
| Jul 2026 | 30.2% | 28.5% | 24.4% | 5.5% | 5.7% | 3.7% | 2.1% |
| Aug 2026 | 36.7% | 24.5% | 23.2% | 5.2% | 4.4% | 4.2% | 1.8% |
| Sep 2026 | 41.5% | 23.2% | 21.1% | 5.8% | 3.5% | 3.2% | 1.7% |
How has the Atom bank and Kroo comparison changed over the last 12 months?
3 findings
- Atom bank was ahead of Kroo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Atom bank’s share of searches among neobanks in the United Kingdom moved from 5.6% to 3.2%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
- Across the 12 months ending September 2026, Kroo’s share of searches among neobanks in the United Kingdom moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 6.8K to 6.3K.
How did search popularity change for United Kingdom neobanks in September 2026?
1 change
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Atom bank’s and Kroo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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