Aston Martin vs Subaru:Which is more popular?
In September 2026, Aston Martin had more branded searches than Subaru among car brands in the United Kingdom. Aston Martin had about 168,000 branded searches, while Subaru had 139,000. Aston Martin made up 1.2% of all car brand searches we track, and Subaru accounted for 1%. When we asked ChatGPT and Google AI Overviews about car brands, Subaru appeared in two of the five answers and Aston Martin in one. Subaru was mentioned before Aston Martin in every answer that named either.
Who do people search for more?
Aston Martin, about 20% more searches than Subaru
Who does AI mention more?
Subaru, mentioned in 2 of 5 answers, Aston Martin in 1
Who does AI recommend more?
Subaru, named ahead of Aston Martin in 2 of 2 answers
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Top car brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Subaru was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Aston Martin was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Subaru was listed before Aston Martin in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Toyota1st
Volkswagen2nd
BMW3rd
Skoda3rd
Mercedes-Benz5th- Subaru6th
Tesla7th
Porsche8th
Kia9th- +2 more
- Aston Martin12th
- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toyota3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Volkswagen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Subaru2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ford1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BYD1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Porsche1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BMW1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aston Martin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about car brands
5 answers
Asked ChatGPT
“Which car should I buy in the UK?”
Asked ChatGPT
“What are the most reliable car brands?”
Asked ChatGPT
“What is the best family car to buy in the UK?”
Searched Google, AI Overview
“car brands”
Searched Google, AI Overview
“new cars”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Aston Martin or Subaru more popular in search?
This chart shows how often people search Google for Aston Martin and Subaru by name. Each line represents a brand's share of searches for all 55 car brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Aston Martin, Subaru. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota | Volkswagen | Ford | BYD | Porsche | Tesla | Kia | BMW | Peugeot | Hyundai | Mercedes-Benz | Land Rover | Nissan | Skoda | Cupra | Aston Martin | Subaru |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 5.7% | 4.7% | 5.3% | 3% | 3.7% | 3.5% | 3.7% | 3.5% | 3.6% | 3.4% | 3.4% | 3.1% | 3.2% | 2.8% | 2.4% | 1.4% | 1.2% |
| Nov 2025 | 5.9% | 4.7% | 5.3% | 2.8% | 3.9% | 3.3% | 3.5% | 3.9% | 3.3% | 3.1% | 3.7% | 3.1% | 3.4% | 2.9% | 2.3% | 1.4% | 1.1% |
| Dec 2025 | 6.1% | 4.7% | 4.7% | 2.5% | 4.4% | 3.4% | 3.5% | 3.5% | 3.2% | 3.4% | 3.7% | 3.3% | 3.3% | 2.8% | 2% | 1.5% | 1.3% |
| Jan 2026 | 5.8% | 4.8% | 5% | 3.3% | 3.4% | 3.2% | 3.8% | 3.8% | 3.4% | 3.8% | 3.4% | 3.1% | 3.2% | 3.5% | 2.2% | 1.1% | 1.1% |
| Feb 2026 | 5.8% | 5% | 5.1% | 2.7% | 3.6% | 3% | 4% | 3.5% | 3.8% | 3.6% | 3.2% | 2.8% | 3.3% | 3.3% | 2.3% | 1.2% | 1% |
| Mar 2026 | 5.8% | 4.9% | 4.9% | 3% | 3.9% | 3.3% | 3.9% | 3.9% | 3.6% | 3.4% | 3.5% | 2.8% | 3.1% | 3.1% | 2.3% | 1.3% | 0.96% |
| Apr 2026 | 5.4% | 4.7% | 4.6% | 3.7% | 4.1% | 4.5% | 4% | 3.4% | 3.6% | 3.3% | 3.1% | 3% | 3.2% | 2.8% | 2.4% | 1.2% | 0.95% |
| May 2026 | 5.6% | 4.8% | 4.7% | 3.7% | 4% | 3.5% | 3.7% | 3.4% | 3.5% | 3.4% | 3.3% | 2.7% | 3.1% | 3% | 2.4% | 1.2% | 1% |
| Jun 2026 | 5.6% | 4.4% | 4.8% | 3.4% | 4.1% | 3.6% | 3.8% | 3.5% | 3.6% | 3.7% | 3.4% | 2.9% | 3.2% | 2.8% | 2.3% | 1.3% | 1% |
| Jul 2026 | 5.9% | 5% | 4.7% | 3.3% | 3.9% | 3.4% | 3.9% | 3.6% | 3.8% | 3.8% | 3.1% | 3.1% | 3.4% | 2.9% | 2.4% | 1.3% | 0.99% |
| Aug 2026 | 5.9% | 4.7% | 4.6% | 3.7% | 4% | 3.6% | 3.9% | 3.4% | 3.5% | 3.5% | 3.3% | 3% | 3% | 3% | 2.3% | 1.2% | 1% |
| Sep 2026 | 5.8% | 4.8% | 4.6% | 4% | 3.8% | 3.7% | 3.6% | 3.5% | 3.5% | 3.5% | 3.4% | 3.2% | 3.2% | 3.1% | 2.4% | 1.2% | 1% |
How has the Aston Martin and Subaru comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Subaru took it in January 2026, Aston Martin took it in February 2026.
- Across the 12 months ending September 2026, Aston Martin’s share of searches among car brands in the United Kingdom moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 203K to 168K.
- Across the 12 months ending September 2026, Subaru’s share of searches among car brands in the United Kingdom moved from 1.2% to 1%, and its estimated monthly branded searches moved from 163K to 139K.
How did search popularity change for United Kingdom car brands in September 2026?
2 changes
In September 2026, Aston Martin fell from 32nd to 33rd among car brands in the United Kingdom.
Estimated monthly branded searches for Subaru in the United Kingdom fell 14.5% over 12 measured months, from 163K to 139K in September 2026.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Aston Martin’s and Subaru’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aston Martin
5 branded search terms
- aston martin
- aston martin cars
- aston martin dbx
- aston martin vanquish
- aston martin vantage
Subaru
9 branded search terms
- subaru
- subaru brz
- subaru cars
- subaru crosstrek
- subaru forester
- subaru impreza
- subaru outback
- subaru wrx
- subaru xv
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