Ann Summers vs Figleaves:Which is more popular?

Name: Ann Summers vs Figleaves: Which is searched more in the United Kingdom?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Ann Summers had more branded searches than Figleaves among lingerie brands in the United Kingdom. Ann Summers had about 550,000 branded searches, while Figleaves had 1,900. Ann Summers made up 54.9% of all lingerie brand searches we track, and Figleaves accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about lingerie brands, neither Ann Summers nor Figleaves appeared in any of the five answers.

Among lingerie brands in the United Kingdom in September 2026

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Top lingerie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Ann Summers nor Figleaves showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Bravissimo	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
M&S	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Boux Avenue	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
John Lewis	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Panache	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Curvy Kate	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Ann Summers	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Figleaves	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Bravissimo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
M&S4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Boux Avenue3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
John Lewis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Panache2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Curvy Kate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ann Summers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Figleaves0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lingerie brands

5 answers

Asked ChatGPT
“Where's the best place to buy bras in the UK?”
1. 1M&S
2. 2Bravissimo
3. 3Boux Avenue
4. 4John Lewis
Asked ChatGPT
“Which UK shops are best for bra fittings?”
1. 1Bravissimo
2. 2John Lewis
3. 3M&S
4. 4Boux Avenue
Asked ChatGPT
“What are the best lingerie brands for bigger busts?”
1. 1Bravissimo
2. 2Curvy Kate
3. 3Panache
Searched Google, AI Overview
“lingerie”
1. 1M&S
2. 2Boux Avenue
Searched Google, AI Overview
“best bras uk”
1. 1Bravissimo
2. 2M&S
3. 3Panache
4. 4John Lewis

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Ann Summers or Figleaves more popular in search?

This chart shows how often people search Google for Ann Summers and Figleaves by name. Each line represents a brand's share of searches for all eight lingerie brands we track, month by month, from searches in United Kingdom.

Ann Summers and Figleaves among lingerie brands in the United Kingdom, by month

Month	Ann Summers	Boux Avenue	Bravissimo	M&S	Curvy Kate	John Lewis	Figleaves	Panache
Oct 2025	62.1%	22.7%	10.2%	3.7%	0.75%	0.22%	0.22%	0.12%
Nov 2025	51.9%	34.7%	8.5%	3.8%	0.63%	0.19%	0.19%	0.1%
Dec 2025	56.9%	31.1%	7.6%	3.4%	0.56%	0.17%	0.17%	0.09%
Jan 2026	57.4%	25.7%	11.5%	4%	0.84%	0.25%	0.2%	0.14%
Feb 2026	55.4%	24.8%	13.6%	4.7%	0.82%	0.24%	0.24%	0.13%
Mar 2026	48.3%	26.4%	17.7%	6%	0.87%	0.31%	0.26%	0.11%
Apr 2026	50.7%	22.6%	18.6%	6.2%	1.1%	0.33%	0.33%	0.11%
May 2026	50.8%	22.7%	18.6%	6.2%	0.91%	0.33%	0.33%	0.09%
Jun 2026	50.8%	22.7%	18.6%	6.2%	0.91%	0.33%	0.33%	0.09%
Jul 2026	50.8%	22.7%	18.6%	6.2%	0.91%	0.33%	0.33%	0.09%
Aug 2026	50.8%	22.7%	18.6%	6.3%	0.91%	0.33%	0.27%	0.09%
Sep 2026	54.9%	24.5%	13.5%	5.7%	0.81%	0.29%	0.19%	0.1%

How has the Ann Summers and Figleaves comparison changed over the last 12 months?

3 findings

Ann Summers was ahead of Figleaves in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Ann Summers’ share of searches among lingerie brands in the United Kingdom moved from 62.1% to 54.9%, and its estimated monthly branded searches moved from 673K to 550K.
Across the 12 months ending September 2026, Figleaves’ share of searches among lingerie brands in the United Kingdom moved from 0.22% to 0.19%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for United Kingdom lingerie brands in September 2026?

2 changes

In September 2026, Ann Summers gained share of searches among lingerie brands in the United Kingdom, from 50.8% to 54.9%.
Estimated monthly branded searches for Figleaves in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ann Summers’ and Figleaves’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.