How popular isAnn Summers?
In September 2026, people searched for Ann Summers by name about 550,000 times in the United Kingdom, an 18.3% decrease from the previous year. These searches made up 54.9% of all United Kingdom lingerie brand searches, placing Ann Summers first out of eight brands. When we asked both ChatGPT and Google AI Overviews about lingerie brands, Ann Summers did not appear in any of the answers.
Ann Summers is the most searched of 8 competitors and not listed in any AI answer.
Ann SummersShare of searches 54.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Boux AvenueShare of searches 24.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
BravissimoShare of searches 13.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
M&SShare of searches 5.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Curvy KateShare of searches 0.81%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top lingerie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ann Summers did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bravissimo1st
- M&S2nd
- Boux Avenue3rd
John Lewis3rd
Panache5th- Curvy Kate6th
- Ann Summers–
- Figleaves–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bravissimo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- M&S4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Boux Avenue3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- John Lewis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Panache2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Curvy Kate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ann Summers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Figleaves0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lingerie brands
5 answers
Asked ChatGPT
“Where's the best place to buy bras in the UK?”
Asked ChatGPT
“Which UK shops are best for bra fittings?”
Asked ChatGPT
“What are the best lingerie brands for bigger busts?”
Searched Google, AI Overview
“lingerie”
Searched Google, AI Overview
“best bras uk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which lingerie brands compete with Ann Summers?
Share of searches by month for Ann Summers, Boux Avenue, Bravissimo, M&S. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ann Summers | Boux Avenue | Bravissimo | M&S | Curvy Kate | John Lewis | Figleaves | Panache |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.1% | 22.7% | 10.2% | 3.7% | 0.75% | 0.22% | 0.22% | 0.12% |
| Nov 2025 | 51.9% | 34.7% | 8.5% | 3.8% | 0.63% | 0.19% | 0.19% | 0.1% |
| Dec 2025 | 56.9% | 31.1% | 7.6% | 3.4% | 0.56% | 0.17% | 0.17% | 0.09% |
| Jan 2026 | 57.4% | 25.7% | 11.5% | 4% | 0.84% | 0.25% | 0.2% | 0.14% |
| Feb 2026 | 55.4% | 24.8% | 13.6% | 4.7% | 0.82% | 0.24% | 0.24% | 0.13% |
| Mar 2026 | 48.3% | 26.4% | 17.7% | 6% | 0.87% | 0.31% | 0.26% | 0.11% |
| Apr 2026 | 50.7% | 22.6% | 18.6% | 6.2% | 1.1% | 0.33% | 0.33% | 0.11% |
| May 2026 | 50.8% | 22.7% | 18.6% | 6.2% | 0.91% | 0.33% | 0.33% | 0.09% |
| Jun 2026 | 50.8% | 22.7% | 18.6% | 6.2% | 0.91% | 0.33% | 0.33% | 0.09% |
| Jul 2026 | 50.8% | 22.7% | 18.6% | 6.2% | 0.91% | 0.33% | 0.33% | 0.09% |
| Aug 2026 | 50.8% | 22.7% | 18.6% | 6.3% | 0.91% | 0.33% | 0.27% | 0.09% |
| Sep 2026 | 54.9% | 24.5% | 13.5% | 5.7% | 0.81% | 0.29% | 0.19% | 0.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.9% | 550K | 0% | +4.1 points | |
| 2, held 2nd | 24.5% | 246K | 0% | +1.8 points | |
| 3, held 3rd | 13.5% | 135K | -32.8% | -5.1 points | |
| 4, held 4th | 5.7% | 57.6K | -16% | -0.6 points | |
| 5, held 5th | 0.81% | 8.1K | -18.2% | -0.1 points | |
| 6, held 6th | 0.29% | 2.9K | -19.4% | 0 points | |
| 7, held 7th | 0.19% | 1.9K | -34.5% | -0.1 points | |
| 8, held 8th | 0.1% | 1K | 0% | 0 points |
54.9%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +4.1 points.
24.5%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +1.8 points.
13.5%
Held 3rd. 135K estimated branded searches, -32.8% vs prior month. Share -5.1 points.
4.
M&S5.7%
Held 4th. 57.6K estimated branded searches, -16% vs prior month. Share -0.6 points.
0.81%
Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
0.29%
Held 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.
0.19%
Held 7th. 1.9K estimated branded searches, -34.5% vs prior month. Share -0.1 points.
8.
Panache0.1%
Held 8th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
M&S and John Lewis sell other things too, so only their searches that name this product count here, like “m&s bras”.
Compare popularity between Ann Summers and its closest rivals
Every comparison with Ann Summers
7 comparisons
How has branded search demand for Ann Summers changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ann Summers in the United Kingdom fell from 673K to 550K.
- Across the 12 months ending September 2026, Ann Summers’ share of searches among lingerie brands in the United Kingdom decreased from 62.1% to 54.9%.
- Across the 12 months ending September 2026, Ann Summers’ share of searches among lingerie brands in the United Kingdom peaked at 62.1% in October 2025 and was lowest at 48.3% in March 2026.
How did search popularity change for United Kingdom lingerie brands in September 2026?
6 changes
In September 2026, Ann Summers gained share of searches among lingerie brands in the United Kingdom, from 50.8% to 54.9%.
In September 2026, Boux Avenue gained share of searches among lingerie brands in the United Kingdom, from 22.7% to 24.5%.
In September 2026, Bravissimo lost share of searches among lingerie brands in the United Kingdom, from 18.6% to 13.5%.
In September 2026, M&S lost share of searches among lingerie brands in the United Kingdom, from 6.3% to 5.7%.
Estimated monthly branded searches for John Lewis in the United Kingdom rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
Estimated monthly branded searches for Panache in the United Kingdom fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How are Ann Summers’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Ann Summers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ann summers
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