Altra vs Inov-8:Which is more popular?
In September 2026, Altra had more branded searches than Inov-8 among running shoe brands in the United Kingdom. Altra had about 9,900 branded searches, while Inov-8 had 8,100. Altra made up 6.5% of all running shoe brand searches we track, and Inov-8 accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about running shoe brands, Altra appeared in one of the five answers and Inov-8 in none.
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Top running shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Altra was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Inov-8 did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ASICS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HOKA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adidas3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brooks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Puma3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
New Balance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
On1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Altra1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Inov-80 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about running shoe brands
5 answers
Asked ChatGPT
“Which running shoes should I buy?”
Asked ChatGPT
“What are the best running shoe brands?”
Asked ChatGPT
“What are the best running shoes for beginners?”
Searched Google, AI Overview
“running shoes”
Searched Google, AI Overview
“best running shoes”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Altra or Inov-8 more popular in search?
This chart shows how often people search Google for Altra and Inov-8 by name. Each line represents a brand's share of searches for all 12 running shoe brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Altra, Inov-8. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | ASICS | HOKA | On | Brooks | New Balance | Altra | Saucony | Inov-8 | Puma | Mizuno |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.6% | 12.4% | 8.3% | 12.4% | 10.1% | 8.3% | 8.3% | 4.5% | 4.5% | 8.3% | 3% | 1.3% |
| Nov 2025 | 20.9% | 11.4% | 9.3% | 11.4% | 11.4% | 7.6% | 7.6% | 3.4% | 4.2% | 9.3% | 2.3% | 1.2% |
| Dec 2025 | 20.9% | 11.4% | 9.3% | 11.4% | 11.4% | 7.6% | 9.3% | 3.4% | 4.2% | 7.6% | 2.3% | 1.2% |
| Jan 2026 | 21% | 14.1% | 9.4% | 9.4% | 7.7% | 7.7% | 9.4% | 3.4% | 6.3% | 7.7% | 2.8% | 1.2% |
| Feb 2026 | 17.8% | 14.6% | 9.7% | 9.7% | 7.9% | 9.7% | 9.7% | 4.3% | 6.5% | 6.5% | 2.4% | 1.2% |
| Mar 2026 | 18.8% | 15.4% | 8.4% | 10.3% | 8.4% | 8.4% | 8.4% | 3.8% | 8.4% | 5.6% | 2.5% | 1.4% |
| Apr 2026 | 20.1% | 16.5% | 9% | 9% | 7.4% | 7.4% | 9% | 4.9% | 7.4% | 4.9% | 3.3% | 1.2% |
| May 2026 | 18.9% | 15.5% | 8.4% | 10.3% | 8.4% | 8.4% | 8.4% | 4.6% | 6.9% | 5.6% | 3.1% | 1.4% |
| Jun 2026 | 19% | 15.5% | 8.5% | 10.3% | 8.5% | 8.5% | 6.9% | 4.6% | 6.9% | 6.9% | 3.1% | 1.3% |
| Jul 2026 | 19.3% | 15.8% | 8.6% | 10.5% | 8.6% | 8.6% | 7.1% | 4.7% | 7.1% | 5.8% | 2.6% | 1.4% |
| Aug 2026 | 18.3% | 15% | 8.2% | 10% | 10% | 8.2% | 8.2% | 4.5% | 6.7% | 6.7% | 3% | 1.3% |
| Sep 2026 | 17.8% | 14.6% | 9.7% | 9.7% | 9.7% | 8% | 8% | 6.5% | 6.5% | 5.3% | 2.9% | 1.2% |
How has the Altra and Inov-8 comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Altra took it in September 2026.
- Across the 12 months ending September 2026, Altra’s share of searches among running shoe brands in the United Kingdom moved from 4.5% to 6.5%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
- Across the 12 months ending September 2026, Inov-8’s share of searches among running shoe brands in the United Kingdom moved from 8.3% to 5.3%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
How did search popularity change for United Kingdom running shoe brands in September 2026?
2 changes
In September 2026, Altra overtook Inov-8 and Saucony to rank 8th among running shoe brands in the United Kingdom, with 6.5% of the searches.
In September 2026, Inov-8 lost share of searches among running shoe brands in the United Kingdom, from 6.7% to 5.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Altra’s and Inov-8’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among running shoe brands
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