Alfa Romeo vs Maserati:Which is more popular?
In September 2026, Alfa Romeo had more branded searches than Maserati among car brands in the United Kingdom. Alfa Romeo had about 99,200 branded searches, while Maserati had 83,600. Alfa Romeo made up 0.72% of all car brand searches we track, and Maserati accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about car brands, Alfa Romeo and Maserati each appeared in one of the five answers.
Who do people search for more?
Alfa Romeo, about 19% more searches than Maserati
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top car brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Alfa Romeo and Maserati were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Toyota1st
Volkswagen2nd
BMW3rd
Skoda3rd
Mercedes-Benz5th
Tesla6th
Porsche7th
Kia8th- +3 more
Maserati12th- Alfa Romeo13th
- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toyota3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Volkswagen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ford1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BYD1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Porsche1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BMW1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Alfa Romeo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maserati1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about car brands
5 answers
Asked ChatGPT
“Which car should I buy in the UK?”
Asked ChatGPT
“What are the most reliable car brands?”
Asked ChatGPT
“What is the best family car to buy in the UK?”
Searched Google, AI Overview
“car brands”
Searched Google, AI Overview
“new cars”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Alfa Romeo or Maserati more popular in search?
This chart shows how often people search Google for Alfa Romeo and Maserati by name. Each line represents a brand's share of searches for all 55 car brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Alfa Romeo, Maserati. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota | Volkswagen | Ford | BYD | Porsche | Tesla | Kia | BMW | Peugeot | Hyundai | Mercedes-Benz | Land Rover | Nissan | Skoda | Cupra | Alfa Romeo | Maserati |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 5.7% | 4.7% | 5.3% | 3% | 3.7% | 3.5% | 3.7% | 3.5% | 3.6% | 3.4% | 3.4% | 3.1% | 3.2% | 2.8% | 2.4% | 0.82% | 0.58% |
| Nov 2025 | 5.9% | 4.7% | 5.3% | 2.8% | 3.9% | 3.3% | 3.5% | 3.9% | 3.3% | 3.1% | 3.7% | 3.1% | 3.4% | 2.9% | 2.3% | 0.98% | 0.64% |
| Dec 2025 | 6.1% | 4.7% | 4.7% | 2.5% | 4.4% | 3.4% | 3.5% | 3.5% | 3.2% | 3.4% | 3.7% | 3.3% | 3.3% | 2.8% | 2% | 0.85% | 0.62% |
| Jan 2026 | 5.8% | 4.8% | 5% | 3.3% | 3.4% | 3.2% | 3.8% | 3.8% | 3.4% | 3.8% | 3.4% | 3.1% | 3.2% | 3.5% | 2.2% | 0.78% | 0.46% |
| Feb 2026 | 5.8% | 5% | 5.1% | 2.7% | 3.6% | 3% | 4% | 3.5% | 3.8% | 3.6% | 3.2% | 2.8% | 3.3% | 3.3% | 2.3% | 0.77% | 0.51% |
| Mar 2026 | 5.8% | 4.9% | 4.9% | 3% | 3.9% | 3.3% | 3.9% | 3.9% | 3.6% | 3.4% | 3.5% | 2.8% | 3.1% | 3.1% | 2.3% | 0.79% | 0.54% |
| Apr 2026 | 5.4% | 4.7% | 4.6% | 3.7% | 4.1% | 4.5% | 4% | 3.4% | 3.6% | 3.3% | 3.1% | 3% | 3.2% | 2.8% | 2.4% | 0.75% | 0.66% |
| May 2026 | 5.6% | 4.8% | 4.7% | 3.7% | 4% | 3.5% | 3.7% | 3.4% | 3.5% | 3.4% | 3.3% | 2.7% | 3.1% | 3% | 2.4% | 0.81% | 0.59% |
| Jun 2026 | 5.6% | 4.4% | 4.8% | 3.4% | 4.1% | 3.6% | 3.8% | 3.5% | 3.6% | 3.7% | 3.4% | 2.9% | 3.2% | 2.8% | 2.3% | 0.74% | 0.61% |
| Jul 2026 | 5.9% | 5% | 4.7% | 3.3% | 3.9% | 3.4% | 3.9% | 3.6% | 3.8% | 3.8% | 3.1% | 3.1% | 3.4% | 2.9% | 2.4% | 0.75% | 0.67% |
| Aug 2026 | 5.9% | 4.7% | 4.6% | 3.7% | 4% | 3.6% | 3.9% | 3.4% | 3.5% | 3.5% | 3.3% | 3% | 3% | 3% | 2.3% | 0.74% | 0.59% |
| Sep 2026 | 5.8% | 4.8% | 4.6% | 4% | 3.8% | 3.7% | 3.6% | 3.5% | 3.5% | 3.5% | 3.4% | 3.2% | 3.2% | 3.1% | 2.4% | 0.72% | 0.61% |
How has the Alfa Romeo and Maserati comparison changed over the last 12 months?
3 findings
- Alfa Romeo was ahead of Maserati in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Alfa Romeo’s share of searches among car brands in the United Kingdom moved from 0.82% to 0.72%, and its estimated monthly branded searches moved from 115K to 99.2K.
- Across the 12 months ending September 2026, Maserati’s share of searches among car brands in the United Kingdom moved from 0.58% to 0.61%, and its estimated monthly branded searches moved from 81.4K to 83.6K.
How did search popularity change for United Kingdom car brands in September 2026?
2 changes
In September 2026, Maserati rose from 47th to 45th among car brands in the United Kingdom.
In September 2026, Alfa Romeo fell from 43rd to 44th among car brands in the United Kingdom.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Alfa Romeo’s and Maserati’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alfa Romeo
6 branded search terms
- alfa romeo
- alfa romeo cars
- alfa romeo giulia
- alfa romeo giulietta
- alfa romeo stelvio
- alfa romeo tonale
Maserati
6 branded search terms
- maserati
- maserati cars
- maserati ghibli
- maserati granturismo
- maserati grecale
- maserati levante
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