Alfa Romeo vs Leapmotor:Which is more popular?
In September 2026, Alfa Romeo had more branded searches than Leapmotor among car brands in the United Kingdom. Alfa Romeo had about 99,200 branded searches, while Leapmotor had 62,100. Alfa Romeo made up 0.72% of all car brand searches we track, and Leapmotor accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about car brands, Alfa Romeo appeared in one of the five answers and Leapmotor in none.
Who do people search for more?
Alfa Romeo, about 60% more searches than Leapmotor
Who does AI mention more?
Alfa Romeo, mentioned in 1 of 5 answers, Leapmotor in 0
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Top car brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Alfa Romeo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Leapmotor did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Toyota1st
Volkswagen2nd
BMW3rd
Skoda3rd
Mercedes-Benz5th
Tesla6th
Porsche7th
Kia8th- +3 more
Alfa Romeo12th- +4 more
Leapmotor–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Toyota3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Volkswagen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ford1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BYD1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Porsche1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BMW1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Alfa Romeo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leapmotor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car brands
5 answers
Asked ChatGPT
“Which car should I buy in the UK?”
Asked ChatGPT
“What are the most reliable car brands?”
Asked ChatGPT
“What is the best family car to buy in the UK?”
Searched Google, AI Overview
“car brands”
Searched Google, AI Overview
“new cars”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Alfa Romeo or Leapmotor more popular in search?
This chart shows how often people search Google for Alfa Romeo and Leapmotor by name. Each line represents a brand's share of searches for all 55 car brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Alfa Romeo, Leapmotor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota | Volkswagen | Ford | BYD | Porsche | Tesla | Kia | BMW | Peugeot | Hyundai | Mercedes-Benz | Land Rover | Nissan | Skoda | Cupra | Alfa Romeo | Leapmotor |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 5.7% | 4.7% | 5.3% | 3% | 3.7% | 3.5% | 3.7% | 3.5% | 3.6% | 3.4% | 3.4% | 3.1% | 3.2% | 2.8% | 2.4% | 0.82% | 0.2% |
| Nov 2025 | 5.9% | 4.7% | 5.3% | 2.8% | 3.9% | 3.3% | 3.5% | 3.9% | 3.3% | 3.1% | 3.7% | 3.1% | 3.4% | 2.9% | 2.3% | 0.98% | 0.22% |
| Dec 2025 | 6.1% | 4.7% | 4.7% | 2.5% | 4.4% | 3.4% | 3.5% | 3.5% | 3.2% | 3.4% | 3.7% | 3.3% | 3.3% | 2.8% | 2% | 0.85% | 0.24% |
| Jan 2026 | 5.8% | 4.8% | 5% | 3.3% | 3.4% | 3.2% | 3.8% | 3.8% | 3.4% | 3.8% | 3.4% | 3.1% | 3.2% | 3.5% | 2.2% | 0.78% | 0.73% |
| Feb 2026 | 5.8% | 5% | 5.1% | 2.7% | 3.6% | 3% | 4% | 3.5% | 3.8% | 3.6% | 3.2% | 2.8% | 3.3% | 3.3% | 2.3% | 0.77% | 0.3% |
| Mar 2026 | 5.8% | 4.9% | 4.9% | 3% | 3.9% | 3.3% | 3.9% | 3.9% | 3.6% | 3.4% | 3.5% | 2.8% | 3.1% | 3.1% | 2.3% | 0.79% | 0.33% |
| Apr 2026 | 5.4% | 4.7% | 4.6% | 3.7% | 4.1% | 4.5% | 4% | 3.4% | 3.6% | 3.3% | 3.1% | 3% | 3.2% | 2.8% | 2.4% | 0.75% | 0.77% |
| May 2026 | 5.6% | 4.8% | 4.7% | 3.7% | 4% | 3.5% | 3.7% | 3.4% | 3.5% | 3.4% | 3.3% | 2.7% | 3.1% | 3% | 2.4% | 0.81% | 0.35% |
| Jun 2026 | 5.6% | 4.4% | 4.8% | 3.4% | 4.1% | 3.6% | 3.8% | 3.5% | 3.6% | 3.7% | 3.4% | 2.9% | 3.2% | 2.8% | 2.3% | 0.74% | 0.37% |
| Jul 2026 | 5.9% | 5% | 4.7% | 3.3% | 3.9% | 3.4% | 3.9% | 3.6% | 3.8% | 3.8% | 3.1% | 3.1% | 3.4% | 2.9% | 2.4% | 0.75% | 0.46% |
| Aug 2026 | 5.9% | 4.7% | 4.6% | 3.7% | 4% | 3.6% | 3.9% | 3.4% | 3.5% | 3.5% | 3.3% | 3% | 3% | 3% | 2.3% | 0.74% | 0.43% |
| Sep 2026 | 5.8% | 4.8% | 4.6% | 4% | 3.8% | 3.7% | 3.6% | 3.5% | 3.5% | 3.5% | 3.4% | 3.2% | 3.2% | 3.1% | 2.4% | 0.72% | 0.45% |
How has the Alfa Romeo and Leapmotor comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Leapmotor took it in April 2026, Alfa Romeo took it in May 2026.
- Across the 12 months ending September 2026, Alfa Romeo’s share of searches among car brands in the United Kingdom moved from 0.82% to 0.72%, and its estimated monthly branded searches moved from 115K to 99.2K.
- Across the 12 months ending September 2026, Leapmotor’s share of searches among car brands in the United Kingdom moved from 0.2% to 0.45%, and its estimated monthly branded searches moved from 27.7K to 62.1K.
How did search popularity change for United Kingdom car brands in September 2026?
2 changes

In September 2026, Alfa Romeo fell from 43rd to 44th among car brands in the United Kingdom.

Estimated monthly branded searches for Leapmotor in the United Kingdom rose 124.3% over 12 measured months, from 27.7K to 62.1K in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Alfa Romeo’s and Leapmotor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alfa Romeo
6 branded search terms
- alfa romeo
- alfa romeo cars
- alfa romeo giulia
- alfa romeo giulietta
- alfa romeo stelvio
- alfa romeo tonale
Leapmotor
2 branded search terms
- leapmotor
- leapmotor cars
Other head-to-heads among car brands

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