Brandwave

Airtime Rewards vs Quidco:Which is more popular?

In September 2026, Quidco had more branded searches than Airtime Rewards among cashback sites in the United Kingdom. Quidco had about 135,000 branded searches, while Airtime Rewards had 2,400. Quidco made up 16.7% of all cashback site searches we track, and Airtime Rewards accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about cashback sites, Quidco appeared in all five answers and Airtime Rewards in four. Quidco was mentioned before Airtime Rewards in every answer.

Among cashback sites in the United Kingdom in September 2026

Who do people search for more?

Quidco, about 56 searches for every 1 for Airtime Rewards

Quidco 135K searchesAirtime Rewards 2.4K searches

Who does AI mention more?

Quidco, mentioned in every answer we collected

Quidco in 5 of 5Airtime Rewards in 4 of 5

Who does AI recommend more?

Quidco, named ahead of Airtime Rewards in every answer

Quidco first in 5Airtime Rewards never first

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Top cashback sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quidco appeared in all five answers. Airtime Rewards was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Quidco was listed before Airtime Rewards in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TopCashback1st
  2. Quidco2nd
  3. JamDoughnut3rd
  4. Airtime Rewards4th
  5. Swagbucks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TopCashback5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quidco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airtime Rewards4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JamDoughnut3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swagbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cashback sites

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Airtime Rewards or Quidco more popular in search?

This chart shows how often people search Google for Airtime Rewards and Quidco by name. Each line represents a brand's share of searches for all five cashback sites we track, month by month, from searches in United Kingdom.

Airtime Rewards and Quidco among cashback sites in the United Kingdom, by month

Share of searches by month for Quidco, Airtime Rewards. The figures are in the table below the chart.

View monthly share of searches table
MonthTopCashbackQuidcoSwagbucksJamDoughnutAirtime Rewards
Oct 202577.4%16.7%5%0.41%0.45%
Nov 202576.3%19.6%3.2%0.32%0.53%
Dec 202575.8%19.5%3.9%0.51%0.35%
Jan 202671.5%21.8%5.4%0.79%0.58%
Feb 202674.9%19.3%4.7%0.62%0.51%
Mar 202674.9%19.3%4.7%0.62%0.42%
Apr 202675.6%19.5%3.9%0.57%0.43%
May 202675.7%19.5%3.9%0.51%0.34%
Jun 202675.7%19.5%3.9%0.51%0.34%
Jul 202679.2%16.7%3.3%0.49%0.3%
Aug 202679.1%16.7%3.3%0.53%0.36%
Sep 202679.2%16.7%3.3%0.49%0.3%

How has the Airtime Rewards and Quidco comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom cashback sites in September 2026?

2 changes

  1. Estimated monthly branded searches for Airtime Rewards in the United Kingdom fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.

  2. Estimated monthly branded searches for Quidco in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Airtime Rewards’ and Quidco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airtime Rewards

1 branded search term

  • airtime rewards

Quidco

1 branded search term

  • quidco

How the Brand Demand Index is measured

Other head-to-heads among cashback sites

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