Brandwave

Airtime Rewards vs JamDoughnut:Which is more popular?

In September 2026, JamDoughnut had more branded searches than Airtime Rewards among cashback sites in the United Kingdom. JamDoughnut had about 4,000 branded searches, while Airtime Rewards had 2,400. JamDoughnut made up 0.49% of all cashback site searches we track, and Airtime Rewards accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about cashback sites, Airtime Rewards appeared in four of the five answers and JamDoughnut in three. JamDoughnut was mentioned before Airtime Rewards in three out of five answers.

Among cashback sites in the United Kingdom in September 2026

Who do people search for more?

JamDoughnut, about 67% more searches than Airtime Rewards

JamDoughnut 4K searchesAirtime Rewards 2.4K searches

Who does AI mention more?

Airtime Rewards, mentioned in 4 of 5 answers, JamDoughnut in 3

Airtime Rewards in 4 of 5JamDoughnut in 3 of 5

Who does AI recommend more?

JamDoughnut, named ahead of Airtime Rewards in 3 of 5 answers

JamDoughnut first in 3Airtime Rewards first in 2

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Top cashback sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Airtime Rewards was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. JamDoughnut was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. JamDoughnut was listed before Airtime Rewards in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TopCashback1st
  2. Quidco2nd
  3. JamDoughnut3rd
  4. Airtime Rewards4th
  5. Swagbucks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TopCashback5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quidco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airtime Rewards4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JamDoughnut3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swagbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cashback sites

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Airtime Rewards or JamDoughnut more popular in search?

This chart shows how often people search Google for Airtime Rewards and JamDoughnut by name. Each line represents a brand's share of searches for all five cashback sites we track, month by month, from searches in United Kingdom.

Airtime Rewards and JamDoughnut among cashback sites in the United Kingdom, by month

Share of searches by month for JamDoughnut, Airtime Rewards. The figures are in the table below the chart.

View monthly share of searches table
MonthTopCashbackQuidcoSwagbucksJamDoughnutAirtime Rewards
Oct 202577.4%16.7%5%0.41%0.45%
Nov 202576.3%19.6%3.2%0.32%0.53%
Dec 202575.8%19.5%3.9%0.51%0.35%
Jan 202671.5%21.8%5.4%0.79%0.58%
Feb 202674.9%19.3%4.7%0.62%0.51%
Mar 202674.9%19.3%4.7%0.62%0.42%
Apr 202675.6%19.5%3.9%0.57%0.43%
May 202675.7%19.5%3.9%0.51%0.34%
Jun 202675.7%19.5%3.9%0.51%0.34%
Jul 202679.2%16.7%3.3%0.49%0.3%
Aug 202679.1%16.7%3.3%0.53%0.36%
Sep 202679.2%16.7%3.3%0.49%0.3%

How has the Airtime Rewards and JamDoughnut comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom cashback sites in September 2026?

1 change

  1. Estimated monthly branded searches for Airtime Rewards in the United Kingdom fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Airtime Rewards’ and JamDoughnut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airtime Rewards

1 branded search term

  • airtime rewards

JamDoughnut

2 branded search terms

  • jam doughnut app
  • jamdoughnut

How the Brand Demand Index is measured

Other head-to-heads among cashback sites

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