Adidas vs Brooks:Which is more popular?
In September 2026, Adidas had more branded searches than Brooks among running shoe brands in the United Kingdom. Adidas had about 22,200 branded searches, while Brooks had 12,100. Adidas made up 14.6% of all running shoe brand searches we track, and Brooks accounted for 8%. When we asked ChatGPT and Google AI Overviews about running shoe brands, Adidas and Brooks each appeared in three of the five answers. Brooks was mentioned before Adidas in three out of five answers.
Who do people search for more?
Adidas, about 83% more searches than Brooks
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Brooks, named ahead of Adidas in 3 of 5 answers
Follow Adidas vs Brooks and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top running shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adidas was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Brooks was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Brooks was listed before Adidas in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ASICS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HOKA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Adidas3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Brooks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Puma3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
New Balance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
On1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Altra1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Saucony1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about running shoe brands
5 answers
Asked ChatGPT
“Which running shoes should I buy?”
Asked ChatGPT
“What are the best running shoe brands?”
Asked ChatGPT
“What are the best running shoes for beginners?”
Searched Google, AI Overview
“running shoes”
Searched Google, AI Overview
“best running shoes”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Adidas or Brooks more popular in search?
This chart shows how often people search Google for Adidas and Brooks by name. Each line represents a brand's share of searches for all 12 running shoe brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Adidas, Brooks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | ASICS | HOKA | On | Brooks | New Balance | Altra | Saucony | Inov-8 | Puma | Mizuno |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.6% | 12.4% | 8.3% | 12.4% | 10.1% | 8.3% | 8.3% | 4.5% | 4.5% | 8.3% | 3% | 1.3% |
| Nov 2025 | 20.9% | 11.4% | 9.3% | 11.4% | 11.4% | 7.6% | 7.6% | 3.4% | 4.2% | 9.3% | 2.3% | 1.2% |
| Dec 2025 | 20.9% | 11.4% | 9.3% | 11.4% | 11.4% | 7.6% | 9.3% | 3.4% | 4.2% | 7.6% | 2.3% | 1.2% |
| Jan 2026 | 21% | 14.1% | 9.4% | 9.4% | 7.7% | 7.7% | 9.4% | 3.4% | 6.3% | 7.7% | 2.8% | 1.2% |
| Feb 2026 | 17.8% | 14.6% | 9.7% | 9.7% | 7.9% | 9.7% | 9.7% | 4.3% | 6.5% | 6.5% | 2.4% | 1.2% |
| Mar 2026 | 18.8% | 15.4% | 8.4% | 10.3% | 8.4% | 8.4% | 8.4% | 3.8% | 8.4% | 5.6% | 2.5% | 1.4% |
| Apr 2026 | 20.1% | 16.5% | 9% | 9% | 7.4% | 7.4% | 9% | 4.9% | 7.4% | 4.9% | 3.3% | 1.2% |
| May 2026 | 18.9% | 15.5% | 8.4% | 10.3% | 8.4% | 8.4% | 8.4% | 4.6% | 6.9% | 5.6% | 3.1% | 1.4% |
| Jun 2026 | 19% | 15.5% | 8.5% | 10.3% | 8.5% | 8.5% | 6.9% | 4.6% | 6.9% | 6.9% | 3.1% | 1.3% |
| Jul 2026 | 19.3% | 15.8% | 8.6% | 10.5% | 8.6% | 8.6% | 7.1% | 4.7% | 7.1% | 5.8% | 2.6% | 1.4% |
| Aug 2026 | 18.3% | 15% | 8.2% | 10% | 10% | 8.2% | 8.2% | 4.5% | 6.7% | 6.7% | 3% | 1.3% |
| Sep 2026 | 17.8% | 14.6% | 9.7% | 9.7% | 9.7% | 8% | 8% | 6.5% | 6.5% | 5.3% | 2.9% | 1.2% |
How has the Adidas and Brooks comparison changed over the last 12 months?
3 findings
- Adidas was ahead of Brooks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among running shoe brands in the United Kingdom moved from 12.4% to 14.6%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Brooks’ share of searches among running shoe brands in the United Kingdom moved from 8.3% to 8%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for United Kingdom running shoe brands in September 2026?
1 change
Estimated monthly branded searches for Adidas in the United Kingdom rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adidas’ and Brooks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among running shoe brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.