Brandwave

AA vs HPI Check:Which is more popular?

In September 2026, HPI Check had more branded searches than AA among vehicle history check services in the United Kingdom. HPI Check had about 40,500 branded searches, while AA had 2,400. HPI Check made up 16.7% of all vehicle history check service searches we track, and AA accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about vehicle history check services, AA and HPI Check each appeared in three of the five answers. HPI Check was mentioned before AA in three out of five answers.

Among vehicle history check services in the United Kingdom in September 2026

Who do people search for more?

HPI Check, about 17 searches for every 1 for AA

HPI Check 40.5K searchesAA 2.4K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

AA in 3 of 5HPI Check in 3 of 5

Who does AI recommend more?

HPI Check, named ahead of AA in 3 of 5 answers

HPI Check first in 3AA first in 2

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Top vehicle history check services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AA was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. HPI Check was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. HPI Check was listed before AA in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HPI Check1st
  2. Total Car Check2nd
  3. RAC3rd
  4. AA4th
  5. carVertical5th
  6. My Car Check6th
  7. Car Analytics–
  8. MotorCheck–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Total Car Check5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RAC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HPI Check3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • carVertical2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • My Car Check1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Car Analytics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MotorCheck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vehicle history check services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Is AA or HPI Check more popular in search?

This chart shows how often people search Google for AA and HPI Check by name. Each line represents a brand's share of searches for all eight vehicle history check services we track, month by month, from searches in United Kingdom.

AA and HPI Check among vehicle history check services in the United Kingdom, by month

Share of searches by month for HPI Check, AA. The figures are in the table below the chart.

View monthly share of searches table
MonthTotal Car CheckcarVerticalHPI CheckMy Car CheckCar AnalyticsMotorCheckAARAC
Oct 202545.3%20.4%20.4%7.5%2.2%2.2%1.5%0.54%
Nov 202547.4%21.3%17.4%7.8%2.3%1.9%1.2%0.56%
Dec 202543.1%23.6%19.3%8.6%2.1%1.7%1.1%0.48%
Jan 202642.6%23.4%19.2%8.6%2.1%2.1%1.4%0.62%
Feb 202643.3%23.8%19.5%7.1%2.1%2.1%1.4%0.51%
Mar 202645.5%24.9%16.7%7.5%2.2%1.8%0.98%0.44%
Apr 202648%21.5%17.6%7.9%1.9%1.6%1%0.46%
May 202642.8%23.6%19.3%8.6%2.1%1.7%1.4%0.51%
Jun 202643.7%24%19.7%7.2%1.7%1.7%1.4%0.52%
Jul 202643.7%24%19.7%7.2%1.7%1.7%1.4%0.52%
Aug 202643.6%24%19.6%7.2%2.1%1.7%1.2%0.52%
Sep 202645.4%25%16.7%7.5%2.2%1.8%0.99%0.41%

How has the AA and HPI Check comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom vehicle history check services in September 2026?

2 changes
  1. In September 2026, HPI Check lost share of searches among vehicle history check services in the United Kingdom, from 19.6% to 16.7%.

  2. Estimated monthly branded searches for AA in the United Kingdom fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AA’s and HPI Check’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AA

1 branded search term

  • aa car check

HPI Check

1 branded search term

  • hpi check

How the Brand Demand Index is measured

Other head-to-heads among vehicle history check services

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