MyBuilder vs TrustMark:Which is more popular?
In September 2026, MyBuilder had more branded searches than TrustMark among tradesperson directories in the United Kingdom. MyBuilder had about 18,100 branded searches, while TrustMark had 5,400. MyBuilder made up 11.7% of all tradesperson directory searches we track, and TrustMark accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about tradesperson directories, MyBuilder appeared in three of the four answers and TrustMark in two. MyBuilder and TrustMark were each mentioned first in two of the four answers.
Who do people search for more?
MyBuilder, about 3 searches for every 1 for TrustMark
Who does AI mention more?
MyBuilder, mentioned in 3 of 4 answers, TrustMark in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top tradesperson directories in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, MyBuilder was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. TrustMark was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. MyBuilder and TrustMark were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Checkatrade4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- MyBuilder3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Which? Trusted Traders3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
TrustATrader2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
TrustMark2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rated People0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tradesperson directories
4 answers
Asked ChatGPT
“What's the best website for finding a reliable tradesman in the UK?”
Asked ChatGPT
“Which UK site is best for finding a builder or plumber with good reviews?”
Asked ChatGPT
“How do I find a trusted tradesperson in the UK?”
Searched Google, AI Overview
“find a tradesman”
Searched Google, AI Overview
“builders near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Share of searches by month for MyBuilder, TrustMark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Checkatrade | MyBuilder | Rated People | TrustATrader | TrustMark | Which? Trusted Traders |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.1% | 9.5% | 6.4% | 5.2% | 4.3% | 3.5% |
| Nov 2025 | 73.3% | 9.8% | 5.4% | 4.4% | 3.6% | 3.6% |
| Dec 2025 | 73.9% | 9.9% | 4.4% | 4.4% | 3.6% | 3.6% |
| Jan 2026 | 70.4% | 11.6% | 5.2% | 5.2% | 3.4% | 4.2% |
| Feb 2026 | 71.4% | 11.7% | 5.2% | 5.2% | 2.9% | 3.5% |
| Mar 2026 | 71% | 11.7% | 5.2% | 5.2% | 3.5% | 3.5% |
| Apr 2026 | 72.8% | 12% | 4.4% | 4.4% | 2.9% | 3.6% |
| May 2026 | 73.7% | 12.1% | 4.4% | 4.4% | 2.4% | 2.9% |
| Jun 2026 | 73.3% | 12.1% | 4.4% | 4.4% | 2.9% | 2.9% |
| Jul 2026 | 70.9% | 11.7% | 5.2% | 5.2% | 3.5% | 3.5% |
| Aug 2026 | 76% | 10.2% | 3.7% | 4.6% | 2.5% | 3% |
| Sep 2026 | 70.9% | 11.7% | 5.2% | 5.2% | 3.5% | 3.5% |
How has the MyBuilder and TrustMark comparison changed over the last 12 months?
3 findings
- MyBuilder was ahead of TrustMark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MyBuilder’s share of searches among tradesperson directories in the United Kingdom moved from 9.5% to 11.7%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, TrustMark’s share of searches among tradesperson directories in the United Kingdom moved from 4.3% to 3.5%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for United Kingdom tradesperson directories in September 2026?
2 changes
In September 2026, TrustMark overtook Which? Trusted Traders to rank 5th among tradesperson directories in the United Kingdom, with 3.5% of the searches.
In September 2026, MyBuilder gained share of searches among tradesperson directories in the United Kingdom, from 10.2% to 11.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MyBuilder’s and TrustMark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tradesperson directories
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