Alpro vs Minor Figures:Which is more popular?
In September 2026, Alpro had more branded searches than Minor Figures among plant milk brands in the United Kingdom. Alpro had about 5,400 branded searches, while Minor Figures had 2,900. Alpro made up 25.6% of all plant milk brand searches we track, and Minor Figures accounted for 13.7%. When we asked ChatGPT and Google AI Overviews about plant milk brands, Alpro and Minor Figures each appeared in three of the five answers. Alpro and Minor Figures were each mentioned first in two of the four answers that named either.
Who do people search for more?
Alpro, about 86% more searches than Minor Figures
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top plant milk brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Alpro was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Minor Figures was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Alpro and Minor Figures were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Oatly1st
Califia Farms2nd- Alpro3rd
Minor Figures4th
MOMA5th
Rude Health6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oatly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Alpro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MOMA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Minor Figures3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Califia Farms3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rude Health1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about plant milk brands
5 answers
Asked ChatGPT
“What's the best oat milk in the UK?”
Asked ChatGPT
“Which plant milk brand is best for coffee?”
Asked ChatGPT
“What are the best dairy free milk brands in the UK?”
Searched Google, AI Overview
“oat milk”
Searched Google, AI Overview
“best oat milk”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Alpro or Minor Figures more popular in search?
This chart shows how often people search Google for Alpro and Minor Figures by name. Each line represents a brand's share of searches for all six plant milk brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Alpro, Minor Figures. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oatly | Alpro | MOMA | Minor Figures | Rude Health | Califia Farms |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 25.6% | 14% | 14% | 11.2% | 3.9% |
| Nov 2025 | 35.9% | 23.9% | 12.8% | 12.8% | 10.6% | 3.9% |
| Dec 2025 | 36.1% | 24.1% | 13.1% | 10.4% | 13.1% | 3.2% |
| Jan 2026 | 30% | 30% | 13.3% | 13.3% | 10.7% | 2.7% |
| Feb 2026 | 48.8% | 21.8% | 9.6% | 9.6% | 7.9% | 2.4% |
| Mar 2026 | 41.8% | 22.8% | 12.4% | 10% | 10% | 3% |
| Apr 2026 | 33.5% | 27.3% | 14.9% | 12% | 9.9% | 2.4% |
| May 2026 | 35.2% | 23.5% | 15.7% | 12.6% | 10.4% | 2.6% |
| Jun 2026 | 36.8% | 24.6% | 16.4% | 10.9% | 8.6% | 2.7% |
| Jul 2026 | 32.7% | 26.8% | 14.4% | 11.9% | 11.9% | 2.4% |
| Aug 2026 | 32.2% | 26.4% | 17.6% | 11.7% | 9.3% | 2.9% |
| Sep 2026 | 31.3% | 25.6% | 17% | 13.7% | 9% | 3.4% |
How has the Alpro and Minor Figures comparison changed over the last 12 months?
3 findings
- Alpro was ahead of Minor Figures in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Alpro’s share of searches among plant milk brands in the United Kingdom held steady at 25.6%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Minor Figures’ share of searches among plant milk brands in the United Kingdom moved from 14% to 13.7%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for United Kingdom plant milk brands in September 2026?
2 changes
In September 2026, Minor Figures gained share of searches among plant milk brands in the United Kingdom, from 11.7% to 13.7%.
In September 2026, Alpro lost share of searches among plant milk brands in the United Kingdom, from 26.4% to 25.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Alpro’s and Minor Figures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alpro
1 branded search term
- alpro
Minor Figures
1 branded search term
- minor figures
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