Plant milk brands in the United Kingdom:Which are most popular?
In September 2026, Oatly was the most searched plant milk brand in the United Kingdom, accounting for 31.3% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Oatly showed up in every answer. Oatly was recommended most often, coming first in two out of five responses.
OatlyShare of searches 31.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
AlproShare of searches 25.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
MOMAShare of searches 17%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Minor FiguresShare of searches 13.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Rude HealthShare of searches 9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top plant milk brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Oatly appeared every time. Oatly was recommended most often, coming first in two out of five answers. Califia Farms was second, and Alpro was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Oatly1st
Califia Farms2nd- Alpro3rd
- Minor Figures4th
- MOMA5th
- Rude Health6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oatly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Alpro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MOMA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Minor Figures3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Califia Farms3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rude Health1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about plant milk brands
5 answers
Asked ChatGPT
“What's the best oat milk in the UK?”
Asked ChatGPT
“Which plant milk brand is best for coffee?”
Asked ChatGPT
“What are the best dairy free milk brands in the UK?”
Searched Google, AI Overview
“oat milk”
Searched Google, AI Overview
“best oat milk”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which plant milk brands do people search for most?
This chart shows how often people search Google for each plant milk brand by name. Each line represents a brand's share of searches for all six plant milk brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Oatly, Alpro, MOMA, Minor Figures, Rude Health, Califia Farms. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oatly | Alpro | MOMA | Minor Figures | Rude Health | Califia Farms |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 25.6% | 14% | 14% | 11.2% | 3.9% |
| Nov 2025 | 35.9% | 23.9% | 12.8% | 12.8% | 10.6% | 3.9% |
| Dec 2025 | 36.1% | 24.1% | 13.1% | 10.4% | 13.1% | 3.2% |
| Jan 2026 | 30% | 30% | 13.3% | 13.3% | 10.7% | 2.7% |
| Feb 2026 | 48.8% | 21.8% | 9.6% | 9.6% | 7.9% | 2.4% |
| Mar 2026 | 41.8% | 22.8% | 12.4% | 10% | 10% | 3% |
| Apr 2026 | 33.5% | 27.3% | 14.9% | 12% | 9.9% | 2.4% |
| May 2026 | 35.2% | 23.5% | 15.7% | 12.6% | 10.4% | 2.6% |
| Jun 2026 | 36.8% | 24.6% | 16.4% | 10.9% | 8.6% | 2.7% |
| Jul 2026 | 32.7% | 26.8% | 14.4% | 11.9% | 11.9% | 2.4% |
| Aug 2026 | 32.2% | 26.4% | 17.6% | 11.7% | 9.3% | 2.9% |
| Sep 2026 | 31.3% | 25.6% | 17% | 13.7% | 9% | 3.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.3% | 6.6K | 0% | -1 points | |
| 2, held 2nd | 25.6% | 5.4K | 0% | -0.8 points | |
| 3, held 3rd | 17% | 3.6K | 0% | -0.5 points | |
| 4, held 4th | 13.7% | 2.9K | +20.8% | +2 points | |
| 5, held 5th | 9% | 1.9K | 0% | -0.3 points | |
| 6, held 6th | 3.4% | 720 | +22% | +0.5 points |
1.
Oatly31.3%
Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share -1 points.
2.
Alpro25.6%
Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share -0.8 points.
3.
MOMA17%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share -0.5 points.
13.7%
Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +2 points.
9%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.4%
Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.5 points.
Which brand is most popular in search among plant milk brands in the United Kingdom?
6 brands
In September 2026, Oatly was the most searched among plant milk brands in the United Kingdom, with an estimated 6.6K branded searches, 31.3% of all searches for the six we track. Alpro is in 2nd place, 5.7 percentage points behind at 25.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Oatly | 31.4% → 31.3% | 48.8%Feb 2026 | 30%Jan 2026 | 1st |
| Alpro | 25.6% | 30%Jan 2026 | 21.8%Feb 2026 | 2nd |
| MOMA | 14% → 17% | 17.6%Aug 2026 | 9.6%Feb 2026 | 4th → 3rd |
| Minor Figures | 14% → 13.7% | 14%Oct 2025 | 9.6%Feb 2026 | 3rd → 4th |
| Rude Health | 11.2% → 9% | 13.1%Dec 2025 | 7.9%Feb 2026 | 5th |
| Califia Farms | 3.9% → 3.4% | 3.9%Nov 2025 | 2.4%Feb 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, MOMA’s share of searches among plant milk brands in the United Kingdom increased from 14% to 17%.
- Across the 12 months ending September 2026, Rude Health’s share of searches among plant milk brands in the United Kingdom decreased from 11.2% to 9%.
- Across the 12 months ending September 2026, Oatly’s share of searches among plant milk brands in the United Kingdom peaked at 48.8% in February 2026 and was lowest at 30% in January 2026.
- Across the 12 months ending September 2026, Alpro’s share of searches among plant milk brands in the United Kingdom peaked at 30% in January 2026 and was lowest at 21.8% in February 2026.
- Across the 12 months ending September 2026, MOMA’s share of searches among plant milk brands in the United Kingdom peaked at 17.6% in August 2026 and was lowest at 9.6% in February 2026.
- Across the 12 months ending September 2026, Minor Figures’ share of searches among plant milk brands in the United Kingdom peaked at 14% in October 2025 and was lowest at 9.6% in February 2026.
- Across the 12 months ending September 2026, Rude Health’s share of searches among plant milk brands in the United Kingdom peaked at 13.1% in December 2025 and was lowest at 7.9% in February 2026.
- Across the 12 months ending September 2026, Califia Farms’ share of searches among plant milk brands in the United Kingdom peaked at 3.9% in November 2025 and was lowest at 2.4% in February 2026.
- Across the 12 months ending September 2026, MOMA rose from 4th to 3rd among plant milk brands in the United Kingdom.
- Across the 12 months ending September 2026, Minor Figures fell from 3rd to 4th among plant milk brands in the United Kingdom.
- Across the 12 months ending September 2026, Oatly, Alpro and Califia Farms held steady: their share of searches among plant milk brands in the United Kingdom each moved less than 0.5 percentage points.
How did search popularity change for United Kingdom plant milk brands in September 2026?
6 changes
In September 2026, Minor Figures gained share of searches among plant milk brands in the United Kingdom, from 11.7% to 13.7%.
In September 2026, Califia Farms gained share of searches among plant milk brands in the United Kingdom, from 2.9% to 3.4%.
In September 2026, Oatly lost share of searches among plant milk brands in the United Kingdom, from 32.2% to 31.3%.
In September 2026, Alpro lost share of searches among plant milk brands in the United Kingdom, from 26.4% to 25.6%.
In September 2026, MOMA lost share of searches among plant milk brands in the United Kingdom, from 17.6% to 17%.
Estimated monthly branded searches for Rude Health in the United Kingdom fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
How are branded searches counted for plant milk brands?
6 search terms
Each brand's share of searches among plant milk brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Oatly
1 branded search term
- oatly
Alpro
1 branded search term
- alpro
MOMA
1 branded search term
- moma oat milk
Minor Figures
1 branded search term
- minor figures
Rude Health
1 branded search term
- rude health
Califia Farms
1 branded search term
- califia farms
Compare popularity between leading brands
- Oatly vs Alpro: compare popularity
- Oatly vs MOMA: compare popularity
- Oatly vs Minor Figures: compare popularity
- Oatly vs Rude Health: compare popularity
- Alpro vs MOMA: compare popularity
- Alpro vs Minor Figures: compare popularity
- Alpro vs Rude Health: compare popularity
- MOMA vs Minor Figures: compare popularity
- MOMA vs Rude Health: compare popularity
- Minor Figures vs Rude Health: compare popularity
- Compare any of these brands
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