Brandwave

Chase UK vs Starling Bank:Which is more popular?

In September 2026, Starling Bank had more branded searches than Chase UK among neobanks in the United Kingdom. Starling Bank had about 80,300 branded searches, while Chase UK had 13,500. Starling Bank made up 23.6% of all neobank searches we track, and Chase UK accounted for 4%. When we asked ChatGPT and Google AI Overviews about neobanks, both Chase UK and Starling Bank appeared in all five answers. Starling Bank was mentioned before Chase UK in every answer.

Among neobanks in the United Kingdom in September 2026

Who do people search for more?

Starling Bank, about 6 searches for every 1 for Chase UK

Starling Bank 80.3K searchesChase UK 13.5K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Chase UK in 5 of 5Starling Bank in 5 of 5

Who does AI recommend more?

Starling Bank, named ahead of Chase UK in every answer

Starling Bank first in 5Chase UK never first

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Top neobanks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Chase UK and Starling Bank showed up in all five answers. Starling Bank was listed before Chase UK in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Starling Bank1st
  2. Monzo2nd
  3. Chase UK3rd
  4. Revolut4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Monzo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Starling Bank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chase UK5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Revolut4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about neobanks

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Is Chase UK or Starling Bank more popular in search?

This chart shows how often people search Google for Chase UK and Starling Bank by name. Each line represents a brand's share of searches for all four neobanks we track, month by month, from searches in United Kingdom.

Chase UK and Starling Bank among neobanks in the United Kingdom, by month

Share of searches by month for Starling Bank, Chase UK. The figures are in the table below the chart.

View monthly share of searches table
MonthMonzoRevolutStarling BankChase UK
Oct 202536.8%26.6%29.5%7.2%
Nov 202535.4%25.5%32.5%6.6%
Dec 202536.9%25.7%30.6%6.8%
Jan 202646%19.5%27.5%6.9%
Feb 202637.5%23.6%31.1%7.8%
Mar 202635.6%28.8%28.6%7.1%
Apr 202633.6%26.5%33.5%6.4%
May 202634.8%28.1%30.1%7%
Jun 202633.6%31%29.8%5.7%
Jul 202634.1%32.1%27.4%6.4%
Aug 202641.3%27.6%26.2%5%
Sep 202646.5%26%23.6%4%

How has the Chase UK and Starling Bank comparison changed over the last 12 months?

3 findings
  • Starling Bank was ahead of Chase UK in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chase UK’s share of searches among neobanks in the United Kingdom moved from 7.2% to 4%, and its estimated monthly branded searches moved from 19.8K to 13.5K.
  • Across the 12 months ending September 2026, Starling Bank’s share of searches among neobanks in the United Kingdom moved from 29.5% to 23.6%, and its estimated monthly branded searches moved from 81.3K to 80.3K.

How did search popularity change for United Kingdom neobanks in September 2026?

2 changes

  1. In September 2026, Starling Bank lost share of searches among neobanks in the United Kingdom, from 26.2% to 23.6%.

  2. In September 2026, Chase UK lost share of searches among neobanks in the United Kingdom, from 5% to 4%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Chase UK’s and Starling Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chase UK

2 branded search terms

  • chase bank uk
  • chase uk

Starling Bank

9 branded search terms

  • bank starling
  • starling app
  • starling bank app
  • starling bank application
  • starling bank card
  • starling bank loans
  • starling business bank
  • starling card
  • starling interest rates

How the Brand Demand Index is measured

Other head-to-heads among neobanks

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