ServiceM8 vs Tradify:Which is more popular?
In September 2026, Tradify had more branded searches than ServiceM8 among field service software in the United Kingdom. Tradify had about 33,100 branded searches, while ServiceM8 had 6,600. Tradify made up 47.4% of all field service software searches we track, and ServiceM8 accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about field service software, ServiceM8 and Tradify each appeared in four of the five answers. Tradify was mentioned before ServiceM8 in three out of four answers that named either.
Who do people search for more?
Tradify, about 5 searches for every 1 for ServiceM8
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Tradify, named ahead of ServiceM8 in 3 of 4 answers
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Top field service software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ServiceM8 and Tradify were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tradify was listed before ServiceM8 in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tradify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Joblogic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ServiceM84 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Commusoft3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Powered Now3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BigChange1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Simpro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about field service software
5 answers
Asked ChatGPT
“What's the best job management software for trades in the UK?”
Asked ChatGPT
“Which field service management software is best for a small UK business?”
Asked ChatGPT
“What software do UK plumbers and electricians use to manage jobs?”
Searched Google, AI Overview
“field service management software”
Searched Google, AI Overview
“job management software”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is ServiceM8 or Tradify more popular in search?
This chart shows how often people search Google for ServiceM8 and Tradify by name. Each line represents a brand's share of searches for all seven field service software we track, month by month, from searches in United Kingdom.
Share of searches by month for Tradify, ServiceM8. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tradify | Joblogic | BigChange | ServiceM8 | Simpro | Commusoft | Powered Now |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 24.3% | 19.9% | 10.9% | 8.9% | 3.1% | 3.1% |
| Nov 2025 | 33.7% | 22.5% | 18.4% | 10.1% | 8.2% | 3.5% | 3.5% |
| Dec 2025 | 43.4% | 19.4% | 15.9% | 8.6% | 7% | 3.1% | 2.5% |
| Jan 2026 | 41.8% | 18.6% | 15.3% | 10.2% | 6.8% | 3.7% | 3.7% |
| Feb 2026 | 41.8% | 18.6% | 15.3% | 10.2% | 6.8% | 4.5% | 2.9% |
| Mar 2026 | 39.8% | 17.8% | 17.8% | 9.7% | 7.9% | 3.5% | 3.5% |
| Apr 2026 | 43.2% | 19.3% | 15.8% | 8.6% | 7% | 3% | 3% |
| May 2026 | 42.9% | 19.1% | 15.7% | 8.5% | 7% | 3.8% | 3% |
| Jun 2026 | 42.4% | 18.9% | 15.5% | 10.3% | 6.9% | 3% | 3% |
| Jul 2026 | 47.4% | 17.3% | 14.2% | 9.4% | 6.3% | 2.7% | 2.7% |
| Aug 2026 | 46.1% | 16.8% | 13.8% | 11.2% | 6.1% | 3.2% | 2.7% |
| Sep 2026 | 47.4% | 17.3% | 14.2% | 9.4% | 6.3% | 2.7% | 2.7% |
How has the ServiceM8 and Tradify comparison changed over the last 12 months?
3 findings
- Tradify was ahead of ServiceM8 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ServiceM8’s share of searches among field service software in the United Kingdom moved from 10.9% to 9.4%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Tradify’s share of searches among field service software in the United Kingdom moved from 29.8% to 47.4%, and its estimated monthly branded searches moved from 18.1K to 33.1K.
How did search popularity change for United Kingdom field service software in September 2026?
2 changes
In September 2026, Tradify gained share of searches among field service software in the United Kingdom, from 46.1% to 47.4%.
In September 2026, ServiceM8 lost share of searches among field service software in the United Kingdom, from 11.2% to 9.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ServiceM8’s and Tradify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among field service software
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