Motorpoint vs Sytner:Which is more popular?
In September 2026, Motorpoint had more branded searches than Sytner among car dealer groups in the United Kingdom. Motorpoint had about 201,000 branded searches, while Sytner had 27,100. Motorpoint made up 21.2% of all car dealer group searches we track, and Sytner accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about car dealer groups, Motorpoint appeared in two of the four answers and Sytner in one. Motorpoint was mentioned before Sytner in every answer.
Who do people search for more?
Motorpoint, about 7 searches for every 1 for Sytner
Who does AI mention more?
Motorpoint, mentioned in 2 of 4 answers, Sytner in 1
Who does AI recommend more?
Motorpoint, named ahead of Sytner in every answer
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Top car dealer groups in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Motorpoint was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sytner was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Motorpoint was listed before Sytner in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Arnold Clark2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Motorpoint2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sytner1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Evans Halshaw0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Stoneacre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lookers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Marshall Motor Group0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about car dealer groups
4 answers
Asked ChatGPT
“What's the best car dealer group in the UK?”
Asked ChatGPT
“Which UK car dealers are most trusted for used cars?”
Asked ChatGPT
“Where should I buy a used car in the UK?”
Searched Google, AI Overview
“car dealerships”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“used car dealers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Motorpoint or Sytner more popular in search?
This chart shows how often people search Google for Motorpoint and Sytner by name. Each line represents a brand's share of searches for all seven car dealer group brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Motorpoint, Sytner. The figures are in the table below the chart.
View monthly share of searches table
| Month | Arnold Clark | Motorpoint | Evans Halshaw | Stoneacre | Sytner | Lookers | Marshall Motor Group |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.7% | 21.1% | 11.5% | 3.5% | 2.8% | 2.8% | 0.57% |
| Nov 2025 | 56.8% | 20.8% | 11.4% | 4.2% | 3.4% | 2.8% | 0.56% |
| Dec 2025 | 59.8% | 17.9% | 12% | 3.6% | 3% | 3% | 0.72% |
| Jan 2026 | 57.3% | 20.9% | 11.5% | 4.2% | 2.8% | 2.8% | 0.46% |
| Feb 2026 | 56.9% | 20.8% | 11.4% | 4.2% | 3.4% | 2.8% | 0.56% |
| Mar 2026 | 60.4% | 18% | 12.1% | 3.6% | 3% | 2.4% | 0.48% |
| Apr 2026 | 56.9% | 20.8% | 11.4% | 4.2% | 3.4% | 2.8% | 0.56% |
| May 2026 | 57.2% | 20.9% | 11.4% | 4.2% | 3.4% | 2.3% | 0.46% |
| Jun 2026 | 60.3% | 18.1% | 12.1% | 3.6% | 3% | 2.4% | 0.59% |
| Jul 2026 | 58% | 21.2% | 11.6% | 3.5% | 2.9% | 2.3% | 0.46% |
| Aug 2026 | 57.7% | 21.1% | 11.5% | 3.5% | 3.5% | 2.3% | 0.46% |
| Sep 2026 | 58% | 21.2% | 11.6% | 3.5% | 2.9% | 2.3% | 0.46% |
How has the Motorpoint and Sytner comparison changed over the last 12 months?
3 findings
- Motorpoint was ahead of Sytner in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Motorpoint’s share of searches among car dealer groups in the United Kingdom moved from 21.1% to 21.2%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Sytner’s share of searches among car dealer groups in the United Kingdom moved from 2.8% to 2.9%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for United Kingdom car dealer groups in September 2026?
1 change
In September 2026, Sytner lost share of searches among car dealer groups in the United Kingdom, from 3.5% to 2.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Motorpoint’s and Sytner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Motorpoint
1 branded search term
- motorpoint
Sytner
1 branded search term
- sytner
Other head-to-heads among car dealer groups
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