Brandwave

How popular isWax Lyrical?

In September 2026, people searched for Wax Lyrical by name about 6,600 times in the United Kingdom, about the same as the previous year. These searches made up 5% of all United Kingdom candle brand searches, placing Wax Lyrical fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about candle brands, Wax Lyrical did not appear in any of the answers.

Search and AI answers in September 2026

Wax Lyrical is the fifth most searched of 6 competitors and not listed in any AI answer.

  1. Yankee CandleShare of searches 46.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. Jo MaloneShare of searches 20.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. DiptyqueShare of searches 17%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. NeomShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. Wax LyricalShare of searches 5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top candle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wax Lyrical did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jo Malone1st
  2. Diptyque2nd
  3. Neom3rd
  4. The White Company4th
  5. Yankee Candle5th
  6. Wax Lyrical–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jo Malone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yankee Candle1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The White Company1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wax Lyrical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about candle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which candle brands compete with Wax Lyrical?

Wax Lyrical against candle brands in the United Kingdom, by month

Share of searches by month for Yankee Candle, Jo Malone, Diptyque, Neom, Wax Lyrical. The figures are in the table below the chart.

View monthly share of searches table
MonthYankee CandleJo MaloneDiptyqueNeomWax LyricalThe White Company
Oct 202550.6%18.5%15.1%10.1%3.7%2%
Nov 202552.9%19.5%13%10.7%1.7%2.1%
Dec 202549.2%22.2%12.1%12.1%2%2.4%
Jan 202644%19.7%16.2%13.2%4.8%2.1%
Feb 202645.3%20.3%16.6%11.1%4.9%1.7%
Mar 202643.2%23.6%15.8%10.6%4.7%2.1%
Apr 202640.8%22.3%18.2%10%6.7%2%
May 202642.8%23.4%15.6%10.5%5.7%2.1%
Jun 202642.1%23%18.8%8.4%5.6%2%
Jul 202642.1%23%18.8%8.4%5.6%2%
Aug 202641.6%22.8%18.6%8.3%6.8%2%
Sep 202646.2%20.7%17%9.2%5%1.8%

  1. 1.Yankee Candle

    46.2%

    Held 1st. 60.5K estimated branded searches, +49.4% vs prior month. Share +4.6 points.

  2. 2.Jo Malone

    20.7%

    Held 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share -2.1 points.

  3. 3.Diptyque

    17%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share -1.6 points.

  4. 4.Neom

    9.2%

    Held 4th. 12.1K estimated branded searches, +49.4% vs prior month. Share +0.9 points.

  5. 5.Wax Lyrical

    5%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -1.7 points.

  6. 6.The White Company

    1.8%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share -0.1 points.

Jo Malone and The White Company sell other things too, so only their searches that name this product count here, like “jo malone candle”.

Compare popularity between Wax Lyrical and its closest rivals

Every comparison with Wax Lyrical

5 comparisons

How has branded search demand for Wax Lyrical changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wax Lyrical in the United Kingdom held steady at 6.6K.
  • Across the 12 months ending September 2026, Wax Lyrical’s share of searches among candle brands in the United Kingdom increased from 3.7% to 5%.
  • Across the 12 months ending September 2026, Wax Lyrical’s share of searches among candle brands in the United Kingdom peaked at 6.8% in August 2026 and was lowest at 1.7% in November 2025.

How did search popularity change for United Kingdom candle brands in September 2026?

6 changes

  1. In September 2026, Yankee Candle gained share of searches among candle brands in the United Kingdom, from 41.6% to 46.2%.

  2. In September 2026, Neom gained share of searches among candle brands in the United Kingdom, from 8.3% to 9.2%.

  3. In September 2026, Jo Malone lost share of searches among candle brands in the United Kingdom, from 22.8% to 20.7%.

  4. In September 2026, Wax Lyrical lost share of searches among candle brands in the United Kingdom, from 6.8% to 5%.

  5. In September 2026, Diptyque lost share of searches among candle brands in the United Kingdom, from 18.6% to 17%.

  6. Estimated monthly branded searches for The White Company in the United Kingdom fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

How are Wax Lyrical’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Wax Lyrical’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wax lyrical

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How the Brand Demand Index is measured

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