How popular isTLC Direct?
In September 2026, people searched for TLC Direct by name about 33,100 times in the United Kingdom, about the same as the previous year. These searches made up 10.9% of all United Kingdom electrical wholesaler searches, placing TLC Direct third out of six brands. When we asked both ChatGPT and Google AI Overviews about electrical wholesalers, TLC Direct appeared in two of the four answers and was the fourth most recommended of the six.
TLC Direct is the third most searched of 6 competitors and the fourth most recommended in AI answers.
CEFShare of searches 44.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Edmundson ElectricalShare of searches 29.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
TLC DirectShare of searches 10.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Electric CenterShare of searches 7.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
YESSS ElectricalShare of searches 6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
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Top electrical wholesalers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, TLC Direct was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. TLC Direct is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CEF4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- YESSS Electrical4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Rexel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- TLC Direct2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Electric Center1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Edmundson Electrical0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about electrical wholesalers
4 answers
Asked ChatGPT
“What's the best electrical wholesaler in the UK for a small electrical contractor?”
Asked ChatGPT
“Where can electricians in the UK buy cable and fittings at trade prices?”
Asked ChatGPT
“Which UK electrical wholesalers let you order online and collect the same day?”
Searched Google, AI Overview
“electrical supplies”
Searched Google, AI Overview
“electrical wholesaler”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Which electrical wholesalers compete with TLC Direct?
Share of searches by month for CEF, Edmundson Electrical, TLC Direct, Electric Center, YESSS Electrical. The figures are in the table below the chart.
View monthly share of searches table
| Month | CEF | Edmundson Electrical | TLC Direct | Electric Center | YESSS Electrical | Rexel |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 27.1% | 9.9% | 6.6% | 5.4% | 1.5% |
| Nov 2025 | 52% | 23.3% | 10.4% | 7% | 5.7% | 1.6% |
| Dec 2025 | 51% | 22.8% | 12.5% | 6.8% | 5.6% | 1.2% |
| Jan 2026 | 51.8% | 23.2% | 10.4% | 7% | 5.7% | 1.9% |
| Feb 2026 | 47.5% | 26% | 11.7% | 7.8% | 5.2% | 1.8% |
| Mar 2026 | 48.7% | 26.7% | 9.8% | 8% | 5.3% | 1.5% |
| Apr 2026 | 43.5% | 29.3% | 10.7% | 8.8% | 5.9% | 1.9% |
| May 2026 | 43.5% | 29.3% | 10.7% | 8.8% | 5.9% | 1.9% |
| Jun 2026 | 42.9% | 28.9% | 10.6% | 8.7% | 7.1% | 1.9% |
| Jul 2026 | 43.1% | 29% | 10.6% | 8.7% | 7.1% | 1.6% |
| Aug 2026 | 43.1% | 29% | 10.6% | 8.7% | 7.1% | 1.6% |
| Sep 2026 | 44.6% | 29.9% | 10.9% | 7.3% | 6% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.6% | 135K | +22.7% | +1.5 points | |
| 2, held 2nd | 29.9% | 90.5K | +22.3% | +0.9 points | |
| 3, held 3rd | 10.9% | 33.1K | +22.1% | +0.3 points | |
| 4, held 4th | 7.3% | 22.2K | 0% | -1.4 points | |
| 5, held 5th | 6% | 18.1K | 0% | -1.1 points | |
| 6, held 6th | 1.3% | 4K | 0% | -0.2 points |
1.
CEF44.6%
Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +1.5 points.
29.9%
Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.9 points.
10.9%
Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.
7.3%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -1.4 points.
6%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -1.1 points.
6.
Rexel1.3%
Held 6th. 4K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare popularity between TLC Direct and its closest rivals
Every comparison with TLC Direct
5 comparisons
How has branded search demand for TLC Direct changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for TLC Direct in the United Kingdom held steady at 33.1K.
- Across the 12 months ending September 2026, TLC Direct’s share of searches among electrical wholesalers in the United Kingdom increased from 9.9% to 10.9%.
- Across the 12 months ending September 2026, TLC Direct’s share of searches among electrical wholesalers in the United Kingdom peaked at 12.5% in December 2025 and was lowest at 9.8% in March 2026.
How did search popularity change for United Kingdom electrical wholesalers in September 2026?
5 changes
In September 2026, CEF gained share of searches among electrical wholesalers in the United Kingdom, from 43.1% to 44.6%.
In September 2026, Edmundson Electrical gained share of searches among electrical wholesalers in the United Kingdom, from 29% to 29.9%.
In September 2026, Electric Center lost share of searches among electrical wholesalers in the United Kingdom, from 8.7% to 7.3%.
In September 2026, YESSS Electrical lost share of searches among electrical wholesalers in the United Kingdom, from 7.1% to 6%.
Rexel’s share of searches among electrical wholesalers in the United Kingdom has lost ground for 3 months in a row, from 1.9% to 1.3% in September 2026.
How are TLC Direct’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using TLC Direct’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tlc electrical
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