Brandwave

How popular isThe AA?

In September 2026, people searched for The AA by name about 99,000 times in United Kingdom, an 18.2% decrease from the previous year. These searches made up 44% of all United Kingdom breakdown cover provider searches, placing The AA first out of five providers. When we asked both ChatGPT and Google AI Overviews about breakdown cover providers, The AA appeared in four of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

The AA is the most searched of 5 competitors and the most recommended in AI answers.

  1. The AAShare of searches 44%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Green FlagShare of searches 26.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. RACShare of searches 22%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  4. Start RescueShare of searches 3.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. AutoAidShare of searches 3.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top breakdown cover providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The AA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. The AA is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The AA1st
  2. AutoAid2nd
  3. Green Flag3rd
  4. Start Rescue4th
  5. RAC5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Green Flag5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The AA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RAC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Start Rescue3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AutoAid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about breakdown cover providers

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which breakdown cover providers compete with The AA?

The AA against breakdown cover providers in United Kingdom, by month

Share of searches by month for The AA, Green Flag, RAC, Start Rescue, AutoAid. The figures are in the table below the chart.

View monthly share of searches table
MonthThe AAGreen FlagRACStart RescueAutoAid
Oct 202549.2%24.6%20.1%3.3%2.8%
Nov 202549.4%24.7%20.2%2.7%3%
Dec 202549.6%22.3%22.3%3%2.8%
Jan 202646.9%25.8%21.1%2.8%3.3%
Feb 202644.5%24.5%24.5%3.3%3.4%
Mar 202646.4%25.5%20.9%3.4%3.8%
Apr 202648.8%26.8%18%2.9%3.5%
May 202646.6%25.6%21%3.4%3.4%
Jun 202644.2%29.7%19.9%3.3%2.9%
Jul 202646.6%28.5%19%3.1%2.8%
Aug 202644.1%29.6%19.8%3.2%3.2%
Sep 202644%26.9%22%3.6%3.6%

  1. 1.The AA

    44%

    Held 1st. 99K estimated branded searches, -10% vs prior month. Share -0.1 points.

  2. 2.Green Flag

    26.9%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -2.8 points.

  3. 3.RAC

    22%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +2.2 points.

  4. 4.Start Rescue

    3.6%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.AutoAid

    3.6%

    Held 5th. 8K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between The AA and its closest rivals

Every comparison with The AA

4 comparisons

How has branded search demand for The AA changed in United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The AA in United Kingdom fell from 121K to 99K.
  • Across the 12 months ending September 2026, The AA’s share of searches among breakdown cover providers in United Kingdom decreased from 49.2% to 44%.
  • Across the 12 months ending September 2026, The AA’s share of searches among breakdown cover providers in United Kingdom peaked at 49.6% in December 2025 and was lowest at 44% in September 2026.

How did search popularity change for United Kingdom breakdown cover providers in September 2026?

4 changes

  1. In September 2026, RAC gained share of searches among breakdown cover providers in United Kingdom, from 19.8% to 22%.

  2. In September 2026, Green Flag lost share of searches among breakdown cover providers in United Kingdom, from 29.6% to 26.9%.

  3. Estimated monthly branded searches for AutoAid in United Kingdom rose 14.3% over 12 measured months, from 7K to 8K in September 2026.

  4. Estimated monthly branded searches for The AA in United Kingdom fell 18.2% over 12 measured months, from 121K to 99K in September 2026.

How are The AA’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The AA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aa breakdown
  • the aa

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How the Brand Demand Index is measured

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