How popular isTesco Insurance?
In September 2026, people searched for Tesco Insurance by name about 33,100 times in the United Kingdom, a 22.1% increase from the previous year. These searches made up 26.7% of all United Kingdom home insurance brand searches, placing Tesco Insurance first out of eight brands. When we asked both ChatGPT and Google AI Overviews about home insurance brands, Tesco Insurance appeared in three of the five answers and was the third most recommended of the eight.
Tesco Insurance is the most searched of 8 competitors and the third most recommended in AI answers.
Tesco InsuranceShare of searches 26.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
AdmiralShare of searches 17.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
AvivaShare of searches 17.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
LV=Share of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Direct LineShare of searches 9.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top home insurance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tesco Insurance was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tesco Insurance is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
NFU Mutual1st- Aviva2nd
- Tesco Insurance3rd
- Admiral4th
- Direct Line4th
Churchill6th- LV=–
Hastings Direct–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tesco Insurance3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aviva3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NFU Mutual3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Admiral1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Direct Line1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Churchill1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LV=0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hastings Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home insurance brands
5 answers
Asked ChatGPT
“Which home insurance should I get in the UK?”
Asked ChatGPT
“What are the best home insurance companies in the UK?”
Asked ChatGPT
“What's the best value buildings and contents insurance in the UK?”
Searched Google, AI Overview
“home insurance”
Searched Google, AI Overview
“buildings and contents insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which home insurance brands compete with Tesco Insurance?
Share of searches by month for Tesco Insurance, Admiral, Aviva, LV=, Direct Line, NFU Mutual, Hastings Direct, Churchill. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tesco Insurance | Admiral | Aviva | LV= | Direct Line | NFU Mutual | Hastings Direct | Churchill |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.6% | 19.4% | 15.8% | 12.9% | 12.9% | 5.9% | 4.8% | 4.7% |
| Nov 2025 | 24.5% | 20.1% | 16.4% | 10.9% | 13.4% | 6.1% | 4.7% | 4% |
| Dec 2025 | 25.1% | 20.5% | 16.8% | 11.2% | 11.2% | 5.1% | 5.1% | 5% |
| Jan 2026 | 25.4% | 20.8% | 17% | 11.3% | 11.3% | 5.2% | 4.8% | 4.1% |
| Feb 2026 | 24.5% | 20.1% | 16.4% | 10.9% | 13.4% | 5% | 5% | 4.9% |
| Mar 2026 | 23.8% | 19.5% | 15.9% | 13% | 13% | 5.3% | 4.8% | 4.7% |
| Apr 2026 | 27.4% | 18.3% | 15% | 12.2% | 12.2% | 4.9% | 4.6% | 5.5% |
| May 2026 | 26.3% | 17.6% | 17.6% | 11.8% | 11.8% | 4.7% | 5.1% | 5.2% |
| Jun 2026 | 26.3% | 17.6% | 17.6% | 11.7% | 11.7% | 5.8% | 5% | 4.3% |
| Jul 2026 | 26.1% | 17.4% | 17.4% | 11.6% | 11.6% | 6.3% | 5.3% | 4.2% |
| Aug 2026 | 24.7% | 16.5% | 16.5% | 13.5% | 11% | 7.3% | 5.7% | 4.9% |
| Sep 2026 | 26.7% | 17.9% | 17.9% | 11.9% | 9.8% | 6.4% | 5.1% | 4.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.7% | 33.1K | +22.1% | +2 points | |
| 2, held 2nd | 17.9% | 22.2K | +22.7% | +1.4 points | |
| 3, held 3rd | 17.9% | 22.2K | +22.7% | +1.4 points | |
| 4, held 4th | 11.9% | 14.8K | 0% | -1.5 points | |
| 5, held 5th | 9.8% | 12.1K | 0% | -1.3 points | |
| 6, held 6th | 6.4% | 8K | 0% | -0.8 points | |
| 7, held 7th | 5.1% | 6.3K | 0% | -0.7 points | |
| 8, held 8th | 4.4% | 5.4K | 0% | -0.6 points |
26.7%
Held 1st. 33.1K estimated branded searches, +22.1% vs prior month. Share +2 points.
2.
Admiral17.9%
Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.4 points.
3.
Aviva17.9%
Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.4 points.
4.
LV=11.9%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -1.5 points.
9.8%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -1.3 points.
6.4%
Held 6th. 8K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.1%
Held 7th. 6.3K estimated branded searches, 0% vs prior month. Share -0.7 points.
4.4%
Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share -0.6 points.
Compare popularity between Tesco Insurance and its closest rivals
Every comparison with Tesco Insurance
7 comparisons
How has branded search demand for Tesco Insurance changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tesco Insurance in the United Kingdom rose from 27.1K to 33.1K.
- Across the 12 months ending September 2026, Tesco Insurance’s share of searches among home insurance brands in the United Kingdom increased from 23.6% to 26.7%.
- Across the 12 months ending September 2026, Tesco Insurance’s share of searches among home insurance brands in the United Kingdom peaked at 27.4% in April 2026 and was lowest at 23.6% in October 2025.
How did search popularity change for United Kingdom home insurance brands in September 2026?
6 changes
In September 2026, Tesco Insurance gained share of searches among home insurance brands in the United Kingdom, from 24.7% to 26.7%.
In September 2026, Admiral gained share of searches among home insurance brands in the United Kingdom, from 16.5% to 17.9%.
In September 2026, Aviva gained share of searches among home insurance brands in the United Kingdom, from 16.5% to 17.9%.
In September 2026, LV= lost share of searches among home insurance brands in the United Kingdom, from 13.5% to 11.9%.
In September 2026, Direct Line lost share of searches among home insurance brands in the United Kingdom, from 11% to 9.8%.
In September 2026, NFU Mutual lost share of searches among home insurance brands in the United Kingdom, from 7.3% to 6.4%.
How are Tesco Insurance’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Tesco Insurance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tesco home insurance
Who owns Tesco Insurance?
Tesco Insurance is owned by Tesco. Brandwave also tracks Tesco and 
Tesco Mobile, owned by the same company, in the United Kingdom.
Do you work for Tesco Insurance? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Tesco Insurance your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.