Brandwave

How popular isTaxCalc?

In September 2026, people searched for TaxCalc by name about 4,400 times in the United Kingdom, an 18.5% decrease from the previous year. These searches made up 37.1% of all United Kingdom self assessment tax return software searches, placing TaxCalc second out of ten brands. When we asked both ChatGPT and Google AI Overviews about self assessment tax return software, TaxCalc appeared in one of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

TaxCalc is the second most searched of 10 competitors and the fifth most recommended in AI answers.

  1. TaxfixShare of searches 40.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TaxCalcShare of searches 37.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. GoSimpleTaxShare of searches 7.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. AndicaShare of searches 6.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. PieShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top self assessment tax return software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TaxCalc was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. TaxCalc is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FreeAgent1st
  2. GoSimpleTax2nd
  3. Sage Accounting3rd
  4. Xero4th
  5. TaxCalc5th
  6. Andica6th
  7. Coconut7th
  8. Taxfix–
  9. Pie–
  10. Untied–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FreeAgent3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoSimpleTax2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sage Accounting2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xero2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TaxCalc1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Andica1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coconut1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Taxfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Untied0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about self assessment tax return software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Which self assessment tax return software compete with TaxCalc?

TaxCalc against self assessment tax return software in the United Kingdom, by month

Share of searches by month for Taxfix, TaxCalc, GoSimpleTax, Andica, Pie, Sage Accounting. The figures are in the table below the chart.

View monthly share of searches table
MonthTaxfixTaxCalcGoSimpleTaxAndicaPieSage AccountingCoconutUntiedFreeAgentXero
Oct 202548.6%33.7%8.1%3.7%3%0.25%1.3%0.69%0.37%0.31%
Nov 202550.3%30.2%8.9%3.3%4%0.28%1.5%0.67%0.39%0.39%
Dec 202557.7%23.5%8.6%3.8%3.8%0.21%1.1%0.48%0.43%0.27%
Jan 202656.5%18.9%12.6%5.6%3%0.4%0.91%0.77%0.82%0.4%
Feb 202641.1%34.2%7.8%4.6%7.8%0.39%2%1.2%0.47%0.54%
Mar 202635.2%40.1%7.9%4.4%7.9%0.43%1.9%1.1%0.43%0.67%
Apr 202635.9%40.3%9.5%5%5%0.35%1.9%1.1%0.55%0.45%
May 202638.6%39.3%7.3%6.4%4.3%0.22%2.3%0.8%0.44%0.36%
Jun 202642.2%38%6.2%6.2%3.4%0.28%2.3%0.77%0.42%0.35%
Jul 202639.4%38.7%7.2%6.3%3.4%0.5%2.8%1%0.36%0.29%
Aug 202635.6%42.7%7%7%3.8%0.71%2.1%0.71%0.24%0.24%
Sep 202640.5%37.1%7.4%6.1%3.3%2.2%1.8%0.93%0.42%0.25%

  1. 1.Taxfix

    40.5%

    Moved from 2nd to 1st. 4.8K estimated branded searches, +6.7% vs prior month. Share +4.9 points.

  2. 2.TaxCalc

    37.1%

    Moved from 1st to 2nd. 4.4K estimated branded searches, -18.5% vs prior month. Share -5.6 points.

  3. 3.GoSimpleTax

    7.4%

    Moved from 4th to 3rd. 880 estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Andica

    6.1%

    Moved from 3rd to 4th. 720 estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.Pie

    3.3%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  6. 6.Sage Accounting

    2.2%

    Moved from 7th to 6th. 260 estimated branded searches, +188.9% vs prior month. Share +1.5 points.

  7. 7.Coconut

    1.8%

    Moved from 6th to 7th. 210 estimated branded searches, -19.2% vs prior month. Share -0.3 points.

  8. 8.Untied

    0.93%

    Held 8th. 110 estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  9. 9.FreeAgent

    0.42%

    Held 9th. 50 estimated branded searches, +66.7% vs prior month. Share +0.2 points.

  10. 10.Xero

    0.25%

    Held 10th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Sage Accounting, FreeAgent and Xero sell other things too, so only their searches that name this product count here, like “sage self assessment”.

Compare popularity between TaxCalc and its closest rivals

Every comparison with TaxCalc

16 comparisons

How has branded search demand for TaxCalc changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TaxCalc in the United Kingdom fell from 5.4K to 4.4K.
  • Across the 12 months ending September 2026, TaxCalc’s share of searches among self assessment tax return software in the United Kingdom increased from 33.7% to 37.1%.
  • Across the 12 months ending September 2026, TaxCalc’s share of searches among self assessment tax return software in the United Kingdom peaked at 42.7% in August 2026 and was lowest at 18.9% in January 2026.

How did search popularity change for United Kingdom self assessment tax return software in September 2026?

6 changes

  1. In September 2026, Taxfix overtook TaxCalc to become the leader among self assessment tax return software in the United Kingdom, with 40.5% of the searches.

  2. In September 2026, Sage Accounting overtook Coconut to rank 6th among self assessment tax return software in the United Kingdom, with 2.2% of the searches.

  3. In September 2026, TaxCalc lost share of searches among self assessment tax return software in the United Kingdom, from 42.7% to 37.1%.

  4. In September 2026, Andica lost share of searches among self assessment tax return software in the United Kingdom, from 7% to 6.1%.

  5. In September 2026, Pie lost share of searches among self assessment tax return software in the United Kingdom, from 3.8% to 3.3%.

  6. In September 2026, GoSimpleTax rose from 4th to 3rd among self assessment tax return software in the United Kingdom.

How are TaxCalc’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using TaxCalc’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • taxcalc

Do you work for TaxCalc? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does TaxCalc compete?

TaxCalc is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Accounting practice software2nd of 827.9%Show ranking
Self assessment tax return software2nd of 1037.1%Shown above
Creator with pink hair and a pink jacket

Is TaxCalc your brand?

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