How popular isStubHub?
In September 2026, people searched for StubHub by name about 60,500 times in the United Kingdom, about the same as the previous year. These searches made up 1.7% of all United Kingdom ticket site searches, placing StubHub seventh out of nine sites. When we asked both ChatGPT and Google AI Overviews about ticket sites, StubHub did not appear in any of the answers.
StubHub is the seventh most searched of 9 competitors and not listed in any AI answer.
TicketmasterShare of searches 74.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
EventbriteShare of searches 7.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
viagogoShare of searches 5.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
TwicketsShare of searches 4.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
StubHubShare of searches 1.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top ticket sites in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, StubHub did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ticketmaster1st
See Tickets2nd
DICE3rd- Twickets4th
AXS5th- viagogo6th
- Eventbrite–
Skiddle–- StubHub–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ticketmaster4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- See Tickets3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Twickets2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DICE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- viagogo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- AXS1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Eventbrite0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Skiddle0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- StubHub0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ticket sites
4 answers
Asked ChatGPT
“What's the best site to buy gig tickets in the UK?”
Asked ChatGPT
“Where can I safely buy resale tickets in the UK?”
Asked ChatGPT
“Which UK ticket site has the lowest booking fees?”
Searched Google, AI Overview
“concert tickets”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which ticket sites compete with StubHub?
Share of searches by month for Ticketmaster, Eventbrite, viagogo, Twickets, See Tickets, Skiddle, StubHub. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ticketmaster | Eventbrite | viagogo | Twickets | See Tickets | Skiddle | StubHub | AXS | DICE |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.7% | 11.2% | 6.1% | 6.1% | 4.1% | 2.7% | 2.2% | 2.7% | 0.13% |
| Nov 2025 | 58.8% | 12.1% | 8.1% | 8.1% | 4.4% | 3% | 3% | 2.4% | 0.14% |
| Dec 2025 | 65.4% | 9.3% | 7.6% | 6.2% | 3.4% | 3.4% | 2.3% | 2.3% | 0.2% |
| Jan 2026 | 73% | 7.1% | 7.1% | 4.7% | 2.6% | 2.1% | 2.1% | 1.2% | 0.1% |
| Feb 2026 | 62.2% | 11% | 7.4% | 7.4% | 3.3% | 4.1% | 2.7% | 1.8% | 0.16% |
| Mar 2026 | 57% | 14.6% | 8% | 8% | 3.6% | 3.6% | 2.9% | 2% | 0.17% |
| Apr 2026 | 60% | 10.6% | 8.7% | 8.7% | 3.2% | 3.2% | 3.2% | 2.1% | 0.19% |
| May 2026 | 60.3% | 10.1% | 8.3% | 8.3% | 3.7% | 3.7% | 3% | 2.5% | 0.15% |
| Jun 2026 | 63.6% | 8.7% | 8.7% | 8.7% | 3.2% | 2.6% | 2.6% | 1.7% | 0.1% |
| Jul 2026 | 58.4% | 9.8% | 9.8% | 9.8% | 3.6% | 3.6% | 2.9% | 2% | 0.14% |
| Aug 2026 | 60.2% | 10.4% | 8.5% | 8.5% | 3.1% | 3.8% | 3.1% | 2.1% | 0.15% |
| Sep 2026 | 74.9% | 7.1% | 5.8% | 4.7% | 2.1% | 2.1% | 1.7% | 1.4% | 0.13% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.9% | 2.6M | +123.9% | +14.7 points | |
| 2, held 2nd | 7.1% | 246K | +22.4% | -3.3 points | |
| 3, moved from 4th to 3rd | 5.8% | 201K | +21.8% | -2.8 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.7% | 165K | 0% | -3.8 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 2.1% | 74K | +22.3% | -1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.1% | 74K | 0% | -1.7 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.7% | 60.5K | 0% | -1.4 points | |
| 8, held 8th | 1.4% | 49.5K | +22.2% | -0.7 points | |
| 9, held 9th | 0.13% | 4.4K | +51.7% | 0 points |
74.9%
Held 1st. 2.6M estimated branded searches, +123.9% vs prior month. Share +14.7 points.
7.1%
Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share -3.3 points.
3.
viagogo5.8%
Moved from 4th to 3rd. 201K estimated branded searches, +21.8% vs prior month. Share -2.8 points.
4.
Twickets4.7%
Moved from 3rd to 4th. 165K estimated branded searches, 0% vs prior month. Share -3.8 points.
2.1%
Moved from 6th to 5th. 74K estimated branded searches, +22.3% vs prior month. Share -1 points.
6.
Skiddle2.1%
Moved from 5th to 6th. 74K estimated branded searches, 0% vs prior month. Share -1.7 points.
7.
StubHub1.7%
Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share -1.4 points.
8.
AXS1.4%
Held 8th. 49.5K estimated branded searches, +22.2% vs prior month. Share -0.7 points.
9.
DICE0.13%
Held 9th. 4.4K estimated branded searches, +51.7% vs prior month. Share 0 points.
Compare popularity between StubHub and its closest rivals
Every comparison with StubHub
8 comparisons
How has branded search demand for StubHub changed in the United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for StubHub in the United Kingdom held steady at 60.5K.
- Across the 12 months ending September 2026, StubHub’s share of searches among ticket sites in the United Kingdom decreased from 2.2% to 1.7%.
- Across the 12 months ending September 2026, StubHub’s share of searches among ticket sites in the United Kingdom peaked at 3.2% in April 2026 and was lowest at 1.7% in September 2026.
- Across the 12 months ending September 2026, StubHub rose from 8th to 7th among ticket sites in the United Kingdom.
How did search popularity change for United Kingdom ticket sites in September 2026?
6 changes
In September 2026, Ticketmaster gained share of searches among ticket sites in the United Kingdom, from 60.2% to 74.9%.
In September 2026, Twickets lost share of searches among ticket sites in the United Kingdom, from 8.5% to 4.7%.
In September 2026, Eventbrite lost share of searches among ticket sites in the United Kingdom, from 10.4% to 7.1%.
In September 2026, viagogo lost share of searches among ticket sites in the United Kingdom, from 8.5% to 5.8%.
In September 2026, Skiddle lost share of searches among ticket sites in the United Kingdom, from 3.8% to 2.1%.
In September 2026, StubHub lost share of searches among ticket sites in the United Kingdom, from 3.1% to 1.7%.
How are StubHub’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using StubHub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- stubhub
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Is StubHub your brand?
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