How popular isSportsShoes.com?
In September 2026, people searched for SportsShoes.com by name about 118,000 times in the United Kingdom, about the same as the previous year. These searches made up 1.9% of all United Kingdom sports retailer searches, placing SportsShoes.com sixth out of six retailers. When we asked both ChatGPT and Google AI Overviews about sports retailers, SportsShoes.com appeared in two of the four answers and was the fifth most recommended of the six.
SportsShoes.com is the sixth most searched of 6 competitors and the fifth most recommended in AI answers.
Sports DirectShare of searches 53.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
JD SportsShare of searches 24.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
DecathlonShare of searches 13.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
Foot LockerShare of searches 4.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
SportsShoes.comShare of searches 1.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
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Top sports retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, SportsShoes.com was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. SportsShoes.com is the fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sports Direct4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Decathlon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- JD Sports2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Foot Locker2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- SportsShoes.com2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pro:Direct0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sports retailers
4 answers
Asked ChatGPT
“Where should I buy trainers and sportswear in the UK?”
Asked ChatGPT
“What are the best sports shops in the UK?”
Asked ChatGPT
“Which sports shop in the UK has the best prices on running gear?”
Searched Google, AI Overview
“sports shops”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“sportswear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which sports retailers compete with SportsShoes.com?
Share of searches by month for Sports Direct, JD Sports, Decathlon, Foot Locker, Pro:Direct, SportsShoes.com. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sports Direct | JD Sports | Decathlon | Foot Locker | Pro:Direct | SportsShoes.com |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 27.2% | 12.2% | 6.7% | 2.4% | 1.8% |
| Nov 2025 | 46.3% | 31% | 11.3% | 7.6% | 1.9% | 2% |
| Dec 2025 | 45.1% | 36.9% | 9.1% | 6.1% | 1.5% | 1.3% |
| Jan 2026 | 51.6% | 23.1% | 15.4% | 5.7% | 2.1% | 2.2% |
| Feb 2026 | 51.8% | 23.1% | 15.6% | 5.7% | 2.1% | 1.9% |
| Mar 2026 | 51.1% | 27.9% | 12.6% | 4.6% | 2.1% | 1.8% |
| Apr 2026 | 49.4% | 27% | 14.8% | 5.4% | 1.6% | 1.7% |
| May 2026 | 54.4% | 24.3% | 13.3% | 4.9% | 1.5% | 1.6% |
| Jun 2026 | 46.7% | 31.2% | 13.9% | 5.1% | 1.9% | 1.2% |
| Jul 2026 | 47.8% | 26.1% | 17.4% | 5.3% | 1.9% | 1.4% |
| Aug 2026 | 50.1% | 27.4% | 14.9% | 4.5% | 1.7% | 1.4% |
| Sep 2026 | 53.8% | 24.1% | 13.2% | 4.8% | 2.2% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.8% | 3.4M | -18.1% | +3.7 points | |
| 2, held 2nd | 24.1% | 1.5M | -33% | -3.3 points | |
| 3, held 3rd | 13.2% | 823K | -32.5% | -1.7 points | |
| 4, held 4th | 4.8% | 301K | -18.2% | +0.3 points | |
| 5, held 5th | 2.2% | 135K | 0% | +0.5 points | |
| 6, held 6th | 1.9% | 118K | 0% | +0.5 points |
53.8%
Held 1st. 3.4M estimated branded searches, -18.1% vs prior month. Share +3.7 points.
24.1%
Held 2nd. 1.5M estimated branded searches, -33% vs prior month. Share -3.3 points.
13.2%
Held 3rd. 823K estimated branded searches, -32.5% vs prior month. Share -1.7 points.
4.8%
Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share +0.3 points.
2.2%
Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.5 points.
1.9%
Held 6th. 118K estimated branded searches, 0% vs prior month. Share +0.5 points.
Compare popularity between SportsShoes.com and its closest rivals
Every comparison with SportsShoes.com
5 comparisons
How has branded search demand for SportsShoes.com changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for SportsShoes.com in the United Kingdom held steady at 118K.
- Across the 12 months ending September 2026, SportsShoes.com’s share of searches among sports retailers in the United Kingdom peaked at 2.2% in January 2026 and was lowest at 1.2% in June 2026.
How did search popularity change for United Kingdom sports retailers in September 2026?
6 changes
In September 2026, Sports Direct gained share of searches among sports retailers in the United Kingdom, from 50.1% to 53.8%.
In September 2026, Pro:Direct gained share of searches among sports retailers in the United Kingdom, from 1.7% to 2.2%.
In September 2026, JD Sports lost share of searches among sports retailers in the United Kingdom, from 27.4% to 24.1%.
In September 2026, Decathlon lost share of searches among sports retailers in the United Kingdom, from 14.9% to 13.2%.
SportsShoes.com’s share of searches among sports retailers in the United Kingdom has gained ground for 3 months in a row, from 1.2% to 1.9% in September 2026.
Estimated monthly branded searches for Foot Locker in the United Kingdom fell 33.1% over 12 measured months, from 450K to 301K in September 2026.
How are SportsShoes.com’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using SportsShoes.com’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sportsshoes
- sportsshoes.com
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Is SportsShoes.com your brand?
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